Communication Strategy Training (2008)

cee

<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR EVERY PEOPLE>>


[Hope4CEE.org][Hope4CEE.org]

Hope for every heart, a church-planting

movement for every people in Central & Eastern Europe by

2010.

We will lead Southern Baptists to be on

mission with God to bring all the peoples of

the world to saving faith in Jesus Christ.

A Combined Vision

Make The Invisible Visible (MTIV) in

communicating the CEE and IMB vision

statements.

Our VisionM

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• Every IMB team in CEE has a comprehensive media plan

• Every Unreached People Group has a comprehensive media plan focused on leading Southern Baptists to engage them with the gospel.

Our End Vision

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What do we mean by a

comprehensive media plan?Acts 17:16-34

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Interest

Intentionality

~ AND ~

Orange

RedBlue

GreenThe Four Colors of an Influential Communicator

Contagiousnessvs.

AnxietyApathy

Ignorance

Interest on their part should lead to …

Intentionality on your part should lead to …


PresentationComfort

ExcitementStickiness

Contagiousnessvs.

AnxietyApathy

Ignorance



TrainingModels

TrialabilityHandles

PresentationComfort

ExcitementStickiness

Personal Attachment



CredibilityTrust

TrainingModels

TrialabilityHandles

If you are INTENTIONAL in your communication strategies, multiplication should happen NATURALLY!

Before we build a media plan, we must know what

process a potential partner experiences as he

or she joins us?

GreenMissionary

or Advocate Influence

contagiousness

Potential Partner

Experience

anxiety, apathy or ignorance

Knowledge

Prior conditions of potential

partner

1. Previous practices 5. Socioeconomic status2. Felt needs or problems3. Innovativeness4. Societal norms

6. Communication behavior7. Personality variables

BlueMissionary


presentation

Questions that need

to be answered

1. How will this help?5. Can it be observed?2. How compatible is it?3. How complex is it?4. Can it be tested?

6. What are others saying about it?

comfort, excitement, stickiness

Potential Partner

Experience Persuasion

RedBlueMissionary


presentation

Rejectionis a BLUEProblem

comfort, excitement,stickinessPotential

Partner Experience

training

handles, trialability,models

REJECTION

Decision

OrangeRedMissionary


Discontinuance is a REDProblem

Potential Partner

Experience

training

handles, trialability,models

Discontinuance

entrust

trust, attachment

Implementation

OrangeMissionary


entrust

trust, personal attachment

Potential Partner

Experience

Multiplication is an ORANGE Issue!

Confirmation

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Our Media Plan

“Template”

Training

Impact EternityHolding the Rope

Awareness Campaign

Initial Request for Response

Cast Vision and Prayer

Periodical Request for Response

Invite to a Pertinent

Training Event

People Mobilization Movement

Credibility, Trust& Personal Attachment

Multiplication

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Media Project

Requests&

Process

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Workflow:Media Project

Request Process

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Step One:Strategy

Associate orCluster

Strategist Approval

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Step Two:Media Project

Questionnaire

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Step Three:Target the

Theme

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Step Four:Agree on a Media Plan

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Step Five:Work with us to

write a Hope Communications volunteer request

HAVE YOU MADE THE CONNECTION?

A MEDIA NETWORK

What is Hope Communications?

Hope Communications is a network of media

professionals and enthusiasts with a

desire to volunteer in helping Central and

Eastern Europe (CEE) missionaries use

professional quality media for bringing

hope to every heart, a church-planting

movement for every people in CEE.

What to Expect?

• Work within your well-defined media plan

• Provide logistical help

• Share your heart & stories

• Know & respect a project’s deadline

• Be an active advisor to the project

When connecting with a Hope Communications volunteer, expect to …

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Step Six:Work out the logistics and

make it happen!

cee



[Hope4CEE.org][Hope4CEE.org]

Communication Strategy Training (2008)

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Transcript of Communication Strategy Training (2008)