Communicating in the Organization

Sharif TanvirExecutive, PMD

Amulet Pharmaceuticals Ltd. Bangladesh

Organizational communicationOrganizational communication is a sub field of the larger discipline of communication studies. Organizational communication, as a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts.

Internal communicationInternal communication is a subset of effective business communication, which is built around this simple foundation: communication is a dialogue, not a monologue. In fact, communication is a dual listening process.

So Internal Communication, in a business context, is the dialogic process between employees and employer, and employees and employees.

Many times that latter process is forgotten by strategists and PR professionals – it should always be remembered that communication between employees is very often far more powerful than any communication from employer to employee.

External Communication?

External communication denotes the exchange of messages and information between an individual and a group or an organization and other organizations, outside the formal communication structure. This type of communication is targeted at facilitating cooperation within groups and individuals like investors, suppliers, and shareholders.

Oral Communication 

Oral Communication is the ability to talk with others to give and exchange information & ideas, such as: ask questions, give directions, coordinate work tasks, explain & persuade.

Written communicationWritten communication involves any type of interaction that makes use of the written word. Communication is a key to any endeavor involving more than one person. Communicating through writing is essential in the modern world and is becoming ever more so as we participate in what is now commonly called the information age. In fact, written communication is the most common form of business communication. It is essential for small business owners and managers to develop effective written communication skills and to encourage the same in all employees. The information age has altered the ways in which we communicate and placed an increasing emphasis on written versus oral communications.

Point of Difference Written Business communication

Oral Business communication

FeedbackImmediate feedbacks is not required

In case of oral communication we need immediate feedback.

EvidenceWritten message are kept as record, thus they can be used as evidence.

As no record is maintained for oral communication it cannot be used as evidence.

Easy acceptanceIn compression to oral communication has lack of directness.

On the other hand oral message are easily acceptable.

Directness or directapproach

In most of the caseswritten communication has lack of directness.

It takes place in a face to face or direct situation.

BarriersWritten communication need to overcome more barriers than oral communication.

It faces less barriers than written communication.

Audience sizeThe audience size of written communication is large and geographically scattered.

Audience size is comparatively small.

costIt is more costly than oral communication.

It is less costly than written communication.

Knowledge level

In case of written communication minimum level of knowledge and literacy is required.

Even illiterate people can participate in oral communication.

Deference between oral and written communication can be presented as follows:

OrganogramAn organizational chart (often called organization chart, org chart, organigram (me), or organogram(me)) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of knowledge or a group of languages.

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