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TWITTER ! Part 1

#COM280 | Twitter !

2006Jack Dorsey

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Jack Dorsey

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History

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MARCH2006 twttr

History

#COM280 | Twitter !

MARCH2006

MARCH2007

P.O. Box 4999 | Austin, Texas | 78765 T: 512.467.7979 | F: 512.451.0754 sxsw.com

STATISTICS FOR SXSW MUSIC 2011: • Music Festival Showcasing Acts: 2,098; International acts: 596 from 57 foreign countries • Music Festival Stages: 92 • Music Festival Bands That Applied: 10,915 • Music Conference Participants: 16,353 (from 53 foreign countries) • Music Conference Sessions: 181 • Music Media in Attendance (approximate): 2,941 • Auditorium Shores Stage Attendance over 3 days: 45,000 STATISTICS FOR SXSW INTERACTIVE 2011: • Interactive Conference Participants: 19,364 (from 63 foreign countries) • Interactive Conference Sessions: 935 • Interactive Media in Attendance (approximate): 2,508 STATISTICS FOR SXSW FILM 2011: • Film Conference Participants: 13,409 (from 37 foreign countries) • Film Conference Sessions: 105 • Films Screened: 140 Features; 153 Curated Shorts (from 4,911 Submissions) • Film Festival World Premieres: 66; North American Premieres: 15; US Premieres: 15 • Film Festival Attendance: 66,842 • Film Media in Attendance (approximate): 1,541 STATISTICS FOR SXSW 2011 TRADE SHOW, EXHIBITS & PARTIES: • SXSW Trade Show Exhibit Spaces: 566; Attendance over 4 days (approximate): 65,200 • ScreenBurn Arcade Exhibit Spaces: 137; Attendance over 3 days (approximate): 27,200 • Gear Alley Expo Exhibit Spaces: 48; Attendance over 4 days (approximate): 20,100 • Flatstock 29 Poster Show Exhibit Spaces: 116; Attendance over 4 days (approximate): 25,000 • Texas Guitar Show Exhibit Spaces: 97; Attendance over 2 days (approximate): 12,000 • Style X Exhibit Spaces: 132; Attendance over 2 days (approximate): 15,700 • Official SXSW Parties: 103 ADDITIONAL IMPACT OF SXSW ON THE CITY OF AUSTIN: • In 2011, SXSW was directly and indirectly responsible for injecting approximately $168 million into the Austin economy. • Media attention from coast to coast and numerous countries around the world with print, broadcast and online publication coverage in 2011 totaling almost $38 million. • Music venue revenues increase on the average of 45% over their next highest month, (similar increases at restaurants, bars, etc.) • Establishment of relations with international governmental agencies which reinforces the “Live Music Capital of the World” title • 49,185 room nights booked in 74 official hotels • 10,915 individual reservations booked

#COM280 | Twitter !

P.O. Box 4999 | Austin, Texas | 78765 T: 512.467.7979 | F: 512.451.0754 sxsw.com

STATISTICS FOR SXSW MUSIC 2011: • Music Festival Showcasing Acts: 2,098; International acts: 596 from 57 foreign countries • Music Festival Stages: 92 • Music Festival Bands That Applied: 10,915 • Music Conference Participants: 16,353 (from 53 foreign countries) • Music Conference Sessions: 181 • Music Media in Attendance (approximate): 2,941 • Auditorium Shores Stage Attendance over 3 days: 45,000 STATISTICS FOR SXSW INTERACTIVE 2011: • Interactive Conference Participants: 19,364 (from 63 foreign countries) • Interactive Conference Sessions: 935 • Interactive Media in Attendance (approximate): 2,508 STATISTICS FOR SXSW FILM 2011: • Film Conference Participants: 13,409 (from 37 foreign countries) • Film Conference Sessions: 105 • Films Screened: 140 Features; 153 Curated Shorts (from 4,911 Submissions) • Film Festival World Premieres: 66; North American Premieres: 15; US Premieres: 15 • Film Festival Attendance: 66,842 • Film Media in Attendance (approximate): 1,541 STATISTICS FOR SXSW 2011 TRADE SHOW, EXHIBITS & PARTIES: • SXSW Trade Show Exhibit Spaces: 566; Attendance over 4 days (approximate): 65,200 • ScreenBurn Arcade Exhibit Spaces: 137; Attendance over 3 days (approximate): 27,200 • Gear Alley Expo Exhibit Spaces: 48; Attendance over 4 days (approximate): 20,100 • Flatstock 29 Poster Show Exhibit Spaces: 116; Attendance over 4 days (approximate): 25,000 • Texas Guitar Show Exhibit Spaces: 97; Attendance over 2 days (approximate): 12,000 • Style X Exhibit Spaces: 132; Attendance over 2 days (approximate): 15,700 • Official SXSW Parties: 103 ADDITIONAL IMPACT OF SXSW ON THE CITY OF AUSTIN: • In 2011, SXSW was directly and indirectly responsible for injecting approximately $168 million into the Austin economy. • Media attention from coast to coast and numerous countries around the world with print, broadcast and online publication coverage in 2011 totaling almost $38 million. • Music venue revenues increase on the average of 45% over their next highest month, (similar increases at restaurants, bars, etc.) • Establishment of relations with international governmental agencies which reinforces the “Live Music Capital of the World” title • 49,185 room nights booked in 74 official hotels • 10,915 individual reservations booked

History

#COM280 | Twitter !

MARCH2006

MARCH2007

P.O. Box 4999 | Austin, Texas | 78765 T: 512.467.7979 | F: 512.451.0754 sxsw.com

STATISTICS FOR SXSW MUSIC 2011: • Music Festival Showcasing Acts: 2,098; International acts: 596 from 57 foreign countries • Music Festival Stages: 92 • Music Festival Bands That Applied: 10,915 • Music Conference Participants: 16,353 (from 53 foreign countries) • Music Conference Sessions: 181 • Music Media in Attendance (approximate): 2,941 • Auditorium Shores Stage Attendance over 3 days: 45,000 STATISTICS FOR SXSW INTERACTIVE 2011: • Interactive Conference Participants: 19,364 (from 63 foreign countries) • Interactive Conference Sessions: 935 • Interactive Media in Attendance (approximate): 2,508 STATISTICS FOR SXSW FILM 2011: • Film Conference Participants: 13,409 (from 37 foreign countries) • Film Conference Sessions: 105 • Films Screened: 140 Features; 153 Curated Shorts (from 4,911 Submissions) • Film Festival World Premieres: 66; North American Premieres: 15; US Premieres: 15 • Film Festival Attendance: 66,842 • Film Media in Attendance (approximate): 1,541 STATISTICS FOR SXSW 2011 TRADE SHOW, EXHIBITS & PARTIES: • SXSW Trade Show Exhibit Spaces: 566; Attendance over 4 days (approximate): 65,200 • ScreenBurn Arcade Exhibit Spaces: 137; Attendance over 3 days (approximate): 27,200 • Gear Alley Expo Exhibit Spaces: 48; Attendance over 4 days (approximate): 20,100 • Flatstock 29 Poster Show Exhibit Spaces: 116; Attendance over 4 days (approximate): 25,000 • Texas Guitar Show Exhibit Spaces: 97; Attendance over 2 days (approximate): 12,000 • Style X Exhibit Spaces: 132; Attendance over 2 days (approximate): 15,700 • Official SXSW Parties: 103 ADDITIONAL IMPACT OF SXSW ON THE CITY OF AUSTIN: • In 2011, SXSW was directly and indirectly responsible for injecting approximately $168 million into the Austin economy. • Media attention from coast to coast and numerous countries around the world with print, broadcast and online publication coverage in 2011 totaling almost $38 million. • Music venue revenues increase on the average of 45% over their next highest month, (similar increases at restaurants, bars, etc.) • Establishment of relations with international governmental agencies which reinforces the “Live Music Capital of the World” title • 49,185 room nights booked in 74 official hotels • 10,915 individual reservations booked

0

5,000

10,000

15,000

20,000

20062007

History

#COM280 | Twitter !

MARCH2006

MARCH2007

P.O. Box 4999 | Austin, Texas | 78765 T: 512.467.7979 | F: 512.451.0754 sxsw.com

STATISTICS FOR SXSW MUSIC 2011: • Music Festival Showcasing Acts: 2,098; International acts: 596 from 57 foreign countries • Music Festival Stages: 92 • Music Festival Bands That Applied: 10,915 • Music Conference Participants: 16,353 (from 53 foreign countries) • Music Conference Sessions: 181 • Music Media in Attendance (approximate): 2,941 • Auditorium Shores Stage Attendance over 3 days: 45,000 STATISTICS FOR SXSW INTERACTIVE 2011: • Interactive Conference Participants: 19,364 (from 63 foreign countries) • Interactive Conference Sessions: 935 • Interactive Media in Attendance (approximate): 2,508 STATISTICS FOR SXSW FILM 2011: • Film Conference Participants: 13,409 (from 37 foreign countries) • Film Conference Sessions: 105 • Films Screened: 140 Features; 153 Curated Shorts (from 4,911 Submissions) • Film Festival World Premieres: 66; North American Premieres: 15; US Premieres: 15 • Film Festival Attendance: 66,842 • Film Media in Attendance (approximate): 1,541 STATISTICS FOR SXSW 2011 TRADE SHOW, EXHIBITS & PARTIES: • SXSW Trade Show Exhibit Spaces: 566; Attendance over 4 days (approximate): 65,200 • ScreenBurn Arcade Exhibit Spaces: 137; Attendance over 3 days (approximate): 27,200 • Gear Alley Expo Exhibit Spaces: 48; Attendance over 4 days (approximate): 20,100 • Flatstock 29 Poster Show Exhibit Spaces: 116; Attendance over 4 days (approximate): 25,000 • Texas Guitar Show Exhibit Spaces: 97; Attendance over 2 days (approximate): 12,000 • Style X Exhibit Spaces: 132; Attendance over 2 days (approximate): 15,700 • Official SXSW Parties: 103 ADDITIONAL IMPACT OF SXSW ON THE CITY OF AUSTIN: • In 2011, SXSW was directly and indirectly responsible for injecting approximately $168 million into the Austin economy. • Media attention from coast to coast and numerous countries around the world with print, broadcast and online publication coverage in 2011 totaling almost $38 million. • Music venue revenues increase on the average of 45% over their next highest month, (similar increases at restaurants, bars, etc.) • Establishment of relations with international governmental agencies which reinforces the “Live Music Capital of the World” title • 49,185 room nights booked in 74 official hotels • 10,915 individual reservations booked

2007/8/9/10/11

Growth

#COM280 | Twitter !

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12,500,000

25,000,000

37,500,000

50,000,000

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20072008

2010

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Growth

#COM280 | Twitter !

2011 FIFA Women's World Cup Final between Japan and the United StatesW

ORLD

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7,196EVERY SECOND

Features

#COM280 | Twitter !

+97155123456

Features

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+97155123456Mum I just saw a video of South By Southwest and I am buying the plane ticket and going. Yalla

98160

+97155123456Mum I just saw a video of South By Southwest and I am buying the plane ticket and going. Yalla

Mum I just saw a

video of South By

Southwest and I am

buying the plane

ticket and going.

Yalla

#COM280 | Twitter !

Features

#COM280 | Twitter !

+97155123456@giorgiotedx144

#COM280 | Twitter !

Mum I just saw a video of South By Southwest and I am buying the plane ticket and going. Yalla

PUBLIC !

FOLLOW

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@giorgiotedx @mum

Features

#COM280 | Twitter !

@Mum I just saw a video of South By Southwest

and I am buying the plane ticket and going. Yalla

@Mum I just saw a

video of South By

Southwest and I am

buying the plane

ticket and going.

Yalla

Features

#COM280 | Twitter !

#COM280 | Twitter !

Mum I just saw a video of South By Southwest and I am buying the plane ticket and going. Yalla

PUBLIC !

FOLLOW

#COM280 | Twitter !

@giorgiotedx @mumDM

Features

#COM280 | Twitter !

D @Mum I just saw a video of South By

Southwest and I am buying the

plane ticket and going. Yalla

@Mum I just saw a

video of South By

Southwest and I am

buying the plane

ticket and going.

Yalla

Features

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#COM280 | Twitter !

PRIVATE

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THREAD

#

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#Dubai#Fashion#Zayed_Uni#Lady Gaga#Apple#COM280

THREAD

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@Mum I just saw a video of #SXSW and I am buying the plane ticket and going. Yalla

THREAD

#COM280 | Twitter !

I just saw a video of #SXSW and I am buying the

plane ticket and going. Yalla

THREAD

Retweet

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RT @giorgiotedx I just saw a video of #SXSW and I am buying the

plane ticket and going. Yalla

Retweet

#COM280 | Twitter !#COM280 | Twitter !

Features

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#@

New Features

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2010NEW TWITTER

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#COM280 | Twitter !

2010NEW TWITTER

over 70,000 registered applications

New Features

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#COM280 | Twitter !#COM280 | Twitter !

#COM280 | Twitter !#COM280 | Twitter !

#COM280 | Twitter !#COM280 | Twitter !

TWITTER ! Part 1 Assignment• Open a personal twitter account.

• Follow all the other students in #COM280 Class.

• Download the client for your mobile phone.

•Tweet 1 message using #COM280 and @giorgiotedx tags asking me a question about Twitter.