#COM280 |Kony2012 the most viewed viral video of all times.
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COM280 @giorgiotedx The most viewed viral video of all times. #COM280
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What made Kony 2012 the most viewed viral video of all time and why the shift from online activism to off-line activism did not work quite well. Lecture part of the COM280 series at Zayed University, UAE.
Transcript of #COM280 |Kony2012 the most viewed viral video of all times.
COM280 @giorgiotedx
The most viewed viral video of all times.
#COM280
COM280 @giorgiotedx
Give people control, and they will use it..
COM280 @giorgiotedx
COM280 @giorgiotedx
“We aimed for the video to build up to their April 20th action and get at least 500,000 views in 2012; we were not prepared
for the 100 million views in ten days”Chris Carver, COO Invisible Children
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Expected
Reach
The Unexpected
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The Breakthrough
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Average Kony2012
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Give people control, and they will use it..
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CONVINCED
SKEPTICAL
• ENGAGING• EMOTIONAL• WORLD AS ONE COMMUNITY• IMMEDIATE CALL TO ACTION
• OVER SIMPLISTIC• ELIMINATING KONY DOES NOT SOLVE THE PROBLEM• WHERE THE MONEY GOES?• ANACHRONISTIC
COM280 @giorgiotedx
Give people control, and they will use it..
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MAKE KONY FAMOUS
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Give people control, and they will use it..
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• AWARENESS• FROM ONLINE TO OFFLINE
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The Strategy
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The Strategy
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The Strategy
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The Online Experience
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CULTUREMAKERS POLICYMAKERS
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COVER THE NIGHT OFFICIAL VIDEO
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COVER THE NIGHT OFFICIAL VIDEO
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KONY2012
COVER THE NIGHT
ONLINE VIEWS
200.000
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Can ONLINE Activism move OFFLINE ?
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APRIL 20 2012
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Invisible Children was unprepared for their own success
Invisible Children proved that online video can move masses
KONY is now Famous
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Q&A
