A College Student’s Guide to SEO, Social & Internet Marketing

University of Texas at Arlington 2012 edition

SEO???

How traditional marketers see SEO

And Now. Google’s Secret Formula for Rankings….

there’s more...

and more….

Changes

• SEO changes often as search engines get smarter and introduce more adjustments to fight spammers

• Biggest change in years: Google Panda in 2011• Other recent Google Changes:– Freshness Update– Above the Fold Update

Webmasters before Panda…

Webmasters after Panda…

What Panda Looked Like

and….

Umm Hey Google Can You …..

Nevermind

Names to Know in SEO

Matt Cutts

Duane Forrester

Then There Was Social

• Friendster > Myspace > Facebook > Twitter > Google +

• Facebook the biggest, all over the place• Pinterest

Social: You Use Tthis

Just Like Search, Social Evolves

Am I Right?

What Can Social Do?

• Word of Mouth Marketing• Brand Awareness• Social Ads• Social Good• More??? YES!

THERE WILL BE MORE!

OH SNAP!

Just in case here is the v ideo: http://www.focusontheuser.org/video.php

This Seems Relevant

Remember This?

More on Internet Marketing

• Pay Per Click Ads (PPC)• Display Advertising (banners)• Retargeting (more banners)• Video marketing (videos)• Memes• Conversion Optimization

How To Win The Internets

Get New Links

Keep Conversions up, Bids Down

Most ads are Cost Per Click

Social Media

This is a Meme

Viral Videos (you know where this is going)

This is you right now

How to Get Into Internet Marketing?

• Start practicing in College• Study online guides• Follow internet marketing blogs• Go to networking events

List of Resources

• SEOMoz Beginners Guide to SEO• Google SEO Guide• Internet Marketing Primer• Search Engine Land• Search Engine Roundtable• Marketing Land• WrightIMC << shameless plug

• DFWSEM• SMC Fort Worth• SMC Dallas

Contact Me

Joe YoungbloodSenior Account ExecutiveWrightIMCemail: joe.youngblood@wrightimc.comtwitter: http://twitter.com/YoungbloodJoefacebook: http://www.facebook.com/thejoeyoungblood