Coca cola

8
Yu-Ruei Liu Yash Kanakia

description

http://www.linkedin.com/in/yurueiliu

Transcript of Coca cola

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Yu-Ruei LiuYash Kanakia

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Company Overview

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1886-1918 Brand

Safeguarding

1982-1989

Diet and New Coke

1923-1940 Global

Developing

1941-1969war and legacy

1990-2010New market

Strategy

Organizational Change Effects

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Firm Resources/Capabilities

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Challenge

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Business Strategy and Performance

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Business Strategy and Performance

Market Share in U.S.Coca - ColaPepsiDr. PepperOthers

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Business Strategy and Performance

Coca - ColaPepsiDr. Pepper