Coca cola
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Yu-Ruei Liu Yash Kanakia
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Transcript of Coca cola
![Page 1: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/1.jpg)
Yu-Ruei LiuYash Kanakia
![Page 2: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/2.jpg)
Company Overview
![Page 3: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/3.jpg)
1886-1918 Brand
Safeguarding
1982-1989
Diet and New Coke
1923-1940 Global
Developing
1941-1969war and legacy
1990-2010New market
Strategy
Organizational Change Effects
![Page 4: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/4.jpg)
Firm Resources/Capabilities
![Page 5: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/5.jpg)
Challenge
![Page 6: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/6.jpg)
Business Strategy and Performance
![Page 7: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/7.jpg)
Business Strategy and Performance
Market Share in U.S.Coca - ColaPepsiDr. PepperOthers
![Page 8: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022070319/557d238dd8b42a5a448b48f7/html5/thumbnails/8.jpg)
Business Strategy and Performance
Coca - ColaPepsiDr. Pepper