Fourth Quarter 2014 Earnings Call

February 10, 2015

This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity concerns; water scarcity and poor quality; evolving consumer preferences; increased competition and capabilities in the market place; product safety and quality concerns; increased demand for food products and decreased agricultural productivity; changes in the retail landscape or the loss of key retail or foodservice customers; an inability to expand operations in emerging and developing markets; fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottling partners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters; increased or new indirect taxes in the United States or in other major markets; increased cost, disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on the availability of our products; an inability to protect our information systems against service interruption, misappropriation of data or breaches of security; unfavorable general economic conditions in the United States; unfavorable economic and political conditions in international markets; litigation or legal proceedings; adverse weather conditions; climate change; damage to our brand image and corporate reputation from negative publicity, even if unwarranted, related to product safety or quality, human and workplace rights, obesity or other issues; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; an inability to achieve our overall long-term growth objectives; deterioration of global credit market conditions; one or more of our counterparty financial institutions default on their obligations to us or fail; an inability to realize additional benefits targeted by our productivity and reinvestment program; an inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges; multi-employer plan withdrawal liabilities in the future; an inability to successfully integrate and manage our Company-owned or -controlled bottling operations; global or regional catastrophic events; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2013 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

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Reconciliation to U.S. GAAP Financial Information

Forward-Looking Statements

The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the Company's website at www.coca-colacompany.com (in the “Investors” section) which reconciles our results as reported under Generally Accepted Accounting Principles and the non-GAAP financial measures included in the following presentation.

Topics

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Strategic Actions and Progress

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Summary

Q4 2014 Review

2015 Expectations

Financial Review

Winning Metrics: Q4 vs PY

Value Share

- Sparkling

- Still

- NARTD

Growth/Profit Metrics: Q4 Growth YTD Growth

Unit Cases

Net Revenue*

- Volume (Concentrate Sales / Reported Volume)

- Price/Mix**

1%

4%

3%

1%

2%

3%

1%

1%

Operating Income* 7% 6%

Cash/Returns Metrics: Absolute Change

Free Cash Flow*** (YTD) $8.2B 3%

Cash Return on Invested Capital**** 16.02% -32 bps

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*Comparable Currency Neutral, Structurally Adjusted

**Price/mix includes the impact of certain economic (nondesignated) hedges. After adjusting for the impact of these economic hedges,

price/mix increased 2% in the fourth quarter and 1% for the full year.

***Free Cash Flow = Cash from Operations less Purchases of Property, Plant & Equipment

****Cash Return on Invested Capital = Free Cash Flow divided by Average Invested Capital (provided annually)

Fourth Quarter 2014 Review

Progress on Key Actions Status

Target disciplined brand and growth investments

Drive revenue and profit growth with clear portfolio roles

across our markets

Refocus on our core business model

Aggressively expand our productivity program

Streamline and simplify our operating model

Not Started In Progress Completed

Five Strategic Actions

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Growth

Investing in brand and growth opportunities

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Expanding participation across a

range of consumption occasions

Brand Media investments

• Increased double digits for 2014

• Enabling strong pricing in the North America sparkling portfolio

Driving revenue and profit growth

• Expanded our market segmentation, recognizing that each of our markets has a role to play within our portfolio

• Revised incentive metrics add revenue growth directly aligned to these market roles

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Refocusing on core business model while evolving our bottling landscape

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• Refranchised ~5% of the U.S. bottler-delivered business in 2014

• Signed definitive agreements to refranchise a similar amount in the first half of 2015

• Roadmap to retain ~1/3 of the U.S. bottler-delivered business by end of 2017

Formation of Coca-Cola Beverages Africa

Coca-Cola Amatil Indonesia

21st Century Beverage Partnership Model

• Population 250 million

• Fast-growing middle class

• Fund critical capability development

• Ensure we are a leading player over the long term

• Largest Coca-Cola bottler in Africa and 10th largest worldwide

• Scale, resources and capability to best serve Southern and East Africa

North America

Indonesia Africa

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2013 Spend Base

$5-$6B $18B $36B $12B

Total Savings ~$600M ~$1.4B $3B ~$1B

• 15% to 20% savings for non-bottling opex

• Mid single-digit % savings for bottling opex

• Streamlining group functions and standardizing business units

• Zero-based budgeting

• In-line blowing

• Warehouse automation

• Light-weighting

• Network optimization

• Procurement

• Marketing spend procurement

• Reduction in non-media DME

• Focus resources behind most effective investments

We are moving quickly against our expanded productivity program

COGS Operating Expenses Marketing TOTAL

We began the process of streamlining and simplifying our operating model

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Streamlining group functional layers

Standardizing key processes across our business units

Organization wired to Act Rapidly

2015 Expectations

• 2015 will be a transition year for the Company

• Global consumer environment will remain volatile

• We will implement our strategies with focus and conviction to build for the future

• Maintain outlook of mid single-digit comparable currency neutral EPS growth in 2015

• For 2016, we intend to deliver long-term target of high single-digit comparable currency neutral EPS growth

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Financial Review

• Q4 EPS slightly ahead of our expectations

– Strong finish during holiday season

– Gross margins slightly higher

– Operating expenses lower than expected

• Marketing

– Direct marketing expenditures grew high single digits in the quarter and mid single digits for the full year

– Media investments up double digits in both the quarter and full year

• Venezuela

– We recorded a write-down on concentrate sales receivables

– We remeasured our bolivar-denominated net monetary assets at the end of the quarter using the SICAD II exchange rate

– The SICAD II exchange rate will also be used to translate our Venezuelan subsidiary’s local currency income statement into U.S. dollars beginning in January 2015

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Currency neutral outlook reaffirmed with stronger currency headwinds

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• Margins roughly in line with 2014

• Incremental media investments • Higher pension expense • Cycling reversal of expenses related to

certain incentive plans

• Below long-term target

Gross Profit

Operating Income

PBT

• Macro environment not expected to improve materially Net Revenue

22.5% underlying effective tax rate Tax Rate

$2.5 to $3.0 billion Capex

$2.0 to $3.0 billion Net Share Repurchases

~5% headwind on net revenue and 7%-8% on PBT Currency

• Slight net interest expense (including impact from structural items) Net Interest Exp

Slight positive impact

Slight headwind

Structural Items

1% to 2% headwind

1% headwind

Organic Outlook (FX neutral)

Full-year 2015 comparable currency neutral EPS growth expected to be mid single digits

updated

First Quarter 2015 Considerations

• Six additional days compared to Q1 2014. Impacts both revenues and costs

• North America territories refranchised in 2014 will impact first quarter 2015

• Monster transaction expected to close at beginning of second quarter

• Unfavorable impact from Venezuela provision enacted in 2014

• Combined headwind of ~2 points on net revenue and ~3 points on profit before tax

• Benefit from incremental media investments flows in over time

• Unfavorable impact due to timing of marketing expenses last year and cycling the reversal of expenses associated with certain long-term incentive plans

• ~6% headwind on net revenue and ~8% headwind on profit before tax

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Calendar

Structural Items and Venezuela

Currency

Other

Summary

• We are confident in our strategies and our actions

• 2015 is a transition year as we implement significant change in our Company

• We are best positioned to capture growth in nonalcoholic beverages and deliver long-term value

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Q&A