Cloud Company
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Transcript of Cloud Company
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CLOUD
INTERNET
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INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
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INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Guy Rosen
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INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Zenoss (Q2 2010)
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INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Distimo (January 2011)
Apple App Store Google Android Nokia OVI
43000
135000
314000APPLICATION
STORE MARKETS
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INFRASTRUCTURE
PLATFORM
APPLICATION
CLIENT
GoogleApp Engine
Amazon EC2
Google Apps
Google Chrome Android iPhone
SalesforceForce.com
Apple App Store
Amazon Web Services
Amazon S3
CLOUD COMPUTING
Ref: Canalys (2011)
Google Nokia Apple RIM Microsoft Other
2.9%3.1%
14.4%16.0%
30.6%32.9%
WORLDWIDE SMARTPHONE SALESBY OS VENDOR
Q4 2010
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CLOUD COMPUTING
Widespread adoption of cloud computing could give the top five EU economies a 763€ billion ($1tn) boost
over five years and create 2.4 million jobs.– Centre for Economics and Business Research (CEBR) report, Dec 2010
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Transparency
Network Organization
Cloud Computing
Distributed Worksforce Peer-production
Crowdsourcing
CLOUD COMPANY
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20th CENTURY PRACTICESFOR 21st CENTURY WORK
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WORK TODAY IS INTERRUPTEDAT LEAST EVERY 15 MINUTES
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3-4 hours impulsively answering emails
0.5-2 hours on irrelevant phone calls
2-4 hour pointless meetings
0.5-1 hours hallway interruptions
X ∞ hours IT problems
WHERE WE SPEND OUR DAYS...
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IN ALL PHYSICAL MEETINGSTHERE ARE MORE OR LESS
THE WRONG PEOPLE PRESENT.
Ref: Esko Kilpi
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IN DIGITAL WORKING ENVIRONMENTSTHERE COULD BE MORE OR LESSTHE RIGHT PEOPLE PRESENT.
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DIGITALLY DISTRIBUTED
COMMUNICATION COORDINATION RESPONSIBILITY✖ ✖
ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS
Ref: Esko Kilpi
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DIGITAL DECENTRALIZATION LEADS TO A
CLOUD COMPANY
TechnologyPlatforms
CommunicationPractices+
Distributed & Transparent
TOOLS CULTURE
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COMMUNICATIONPARADIGM SHIFT
WHAT SEQUENCE?
BEFORE
• Point-to-point
• Pre-defined & predictable
WHAT CONTEXT?
NOW
• Context-based
• Self-organizing & adaptive
• E.g. social software• E.g. telefax, phone, email
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Infrastructure
Workforce: Collaboration
DISTRIBUTED TECHNOLOGY PLATFORMS
Ideas: Innovation
Computing: Automation
Sales, Marketing, Support: Interactions
Storage: Information BusinessInfrastructure
... ... ...
S3
Dropbox
Ref: In collaboration with Pasi Mäenpää / Elisa
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APPLICATION PHONES & TABLETSCloud-based platforms for personalized work environment customization.
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PERSONAL KNOWLEDGE MANAGEMENT
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Connections
Interactions
Sharing
IS HERE
EFFECTIVE KNOWLEDGE WORK TODAY
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AN ORGANIC ENTERPRISE...
Blogs & CommunitiesReflection in and on action.
Feeds, Search & APIsSocially filtered sensory input.
Wiki & Shared WorkspacesConnecting reflections.
Social NetworkingOptimizing communication
flows and social interaction.
Muscles = Resources and Funding.Operative Technologies
Business process backbone.
Spirit = Values and Vision.
Skeleton
Senses
Neural Network Brain
Blood system
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Industry controlled & led
Organic &community led
Open
Closed
Dig
ita
l b
usi
ne
sse
nv
iro
nm
en
t
Social & economic value creation
Safe Havens
MiddleKingdoms Youniverse
Ref:
...IN A DIGITAL BUSINESS ECOSYSTEM
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CLOUD COMPANY MANIFESTOCloud is a metaphor for the internet and Cloud Computing is the metaphor for a technological paradigm shift in the way how we utilize software and information.
Technology enthusiastics are often pushing an idea based on Technological Determinism, that this new technology alone would drive the development of organizational practices, culture and behavior. However the influence and importance of culture and people cannot be underestimated. Media theorist Marshall McLuhan famously said that "We shape our tools. And then our tools shape us."
What the cloud is shaping is our forms of organization, intertwingled by technology and culture. The cloud will dramatically lower the transaction costs of doing business. As companies decentralize various layers including infrastructure, R&D, marketing and sales, they eventually empower a new form of organization to emerge: the company as a cloud. What we don’t yet understand is how to design and shape such an organization, from both operational, technological and cultural perspectives. Our future might as well depend on it.
In the Cloud, November 2010Teemu Arina
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TEEMU [email protected]
cloudcompany.cc
tar1na
Thanks to:
Pasi Mäenpää / ElisaEsko KilpiMikko Kaipio / DicoleJuhani AnttilaPetra Salminen / DicoleSami Viitamäki / DIEGO