1. A Company Built in the CloudMarc Huynenmarc.huynen@neudesic.com

2. PROFILE Marc Huynen marc.huynen@neudesic.com Solution Architect for Neudesic 20 Industry experience Alumni for QuickStart Technologies Taught classes Developer manager EveryPenny I represent the customer

3. AGENDA Overview of the company EveryPenny Business value Walkthru application Web sites & administration tools Why azure Azure architecture EveryPenny strategy with azure

4. PROBLEMS IN K12 FUNDRAISING Antiquated fundraising products & delivery Low profit margins, high overhead & unhealthy products Lack of sophisticated fundraising technology Increased financial pressure due to budget cuts Fundraising is required to support basic programs/activities Limited transparency/visibility/administrative control Layoffs, turnover & volunteer staffs Fraud Shrinkage of product & loss from cash handling Fundraising fatigue Schools have struggled to expand donor base Safety & security surrounding door-to-door product sales4

5. BENEFITS OF EVERYPENNY SOLUTION School Fundraising Website Sample Fundraising Event Website One location for all activities Accept credit card donations List of active fundraisers Fundraising thermometer tracks donations Webpage generated by EveryPenny system Social networking integration Increased awareness of fundraisers Information & image describing campaign Easy to recruit volunteers5

6. THE SOLUTION: NEW FUNDRAISING TECHNOLOGY Streamlines & simplifies online credit card donations Provides mobile giving capabilities through text message donations Text THS FOOTBALL to 80108 Creates personalized fundraising websites6

7. THE SOLUTION: ECOMMERCE PLATFORM eCommerce for schools Digital book fairs, digital games, music, gift cards & EDU software Year Books Prom Tickets Earthquake kits Pay fees online Track Orders7

8. THE SOLUTION: SOCIAL FUNDRAISING Direct integration between social networks, fundraising websites & EveryPenny system EveryPenny internal social network Educate schools on how to increase donations Viral sharing of fundraising best practices Interactive community of users8

9. THE SOLUTION: ADMINISTRATIVE TOOLS EveryPennys Administrative Dashboard Generates reports & tracks donations Donor management system Electronic marketing tools Historical campaign notes/data Coordinated calendar of activities9

10. EVERYPENNYS HIERARCHICAL SYSTEM Modeled after school district structure Provide control & visibility at district and school level Complete transparency Quickly access real-time aggregate fundraising data Fundraising data rolls-up for comprehensive reporting10

11. EVERYPENNY SYSTEM DEMO System Demo Flow School fundraising websites Increased awareness and revenue Walkthrough of back-end administrative tools Enhanced control and efficiency EveryPenny Demo11

12. EVERYPENNY CONSIDERATIONS Startup Company All Developers, very small IT staff Onshore architecture and design Offshore Development Good ideas but will customer buy it Capacity? How many Features? I do not know? To rich, performance issues How many environments will we need Dev, Staging, Product, etc

13. EVERYPENNY COMPANY IN THE CLOUD

14. OPTIONS

15. WHAT DO YOU GET Azure Compute service hosts Virtual Machines in roles Web Worker Ability to scale up and ability to scale out. Web base solution will usually scale out as EveryPenny is designed to do. Required to have 2 of every role for SLA Windows Azure automatically handles network load balancing and failover to provide continuous availability. Windows Azure provides a 99.95% monthly SLA. for Compute services. CDN Caching

16. Architectural View: EveryPenny on Azure Clients Silverlight HTML CDN BPOS Azure Table Store Office 365 WCF Azure (Images & Videos) Exchange Diagnostics Queue Background Website Service Cache Service SQL Azure Azure Table Store School/CampaignBusiness On-premisesPartners Tools Coming Soon

17. EVERYPENNY ENVIRONMENT

18. AZURE COSTSBackend Servers (8) Web Servers (6)- 2 Prod, 1 Caching - 2 Production- 2 Staging, 1 Cashing - 2 Staging- 1 Dev Staging - 1 Dev Staging- 1 Dev Integration - 1 Dev Integration

19. AZURE TABLE STORAGE VS AZURE SQL Web Content (Azure Table Storage) Templates School content: pictures, description Transactions based (Azure SQL) Donations Donor Management EveryPenny Model Started 2 years ago Azure SQL was costly and only a limited set of admin tools SQL Server storage Max Limit was small but go enough for us Used Azure Table Storage as much as we could But no Update users set isactice = true where schooldistrict = Tustin Lets be flexible Wrote to Azure Table Storage with option to write to SQL (parallel) More writes and reads vs edits

20. AZURE STORAGE COSTAzure Table StorageAzure Storage $0.125/gigabyteAzure SQL StorageDatabase Size Price Per Database Per Month0 to 100 MB Flat $4.995Greater than 100 MB to 1 GB Flat $9.99Greater than 1 GB to 10 GB $9.99 for first GB, $3.996 for each additional GBGreater than 10 GB to 50 GB $45.954 for first 10 GB, $1.998 for each additional GBGreater than 50 GB to 150 GB $125.874 for first 50 GB, $0.999 for each additional GBhttps://www.windowsazure.com/en-us/home/features/sql-azure/?WT.mc_id=cmp_pst001_blg_post0071sql

21. OTHER AZURE COSTS Content Delivery Network (CDN) Pay-As-You-Go price for CDN $0.12 per GB for data transfers from European and North American locations $0.19 per GB for data transfers from other locations $0.01 per 10,000 transactions Transfer rate (Inbound free, Outbound $0.12/gigabyte) If you have to move data around or too much downloading Optimize your web pages this should be minimal costs.

22. EVERYPENNY COST Cost of Azure $1500/month Dev Integration Dev Staging Private for internal use Production Staging Public Staging Production Azure Table Storage Azure SQL Storage CDN Will support about 1000s of schools district with 100s of school so the cost break down could be as little $1.50/school/year

23. COMMON QUESTIONS Our company is not a startup we have a server room Start small. A rogue group try Azure out and then expand Our business has stick compliance issues Do a hybrid. Keep you data on premise and put your front-end servers in the cloud We have server hosted with a hosting company. Why Azure? Are you managing the servers Are you paying for manage services $$$ Azure makes you build your application to expand up and out When should you not use Azure SLA is not high enough for the line of business you are in Software interfaces with manufacturing machines High processing applications Crunching Mathematic equations

24. THANK YOUQ&AContact InfoMarc Huynenmarc.huynen@neudesic.com