Client Project:

Clie

nt

His

tory

&

Rese

arc

h

• Started after newlyweds Paul and

Leslie spent a week in Italy and a

week in Greece for their

honeymoon.• Fell in love with the crepes they

ate each day from street

vendors. • Returned to Columbus and

searched everywhere for a crepe

that brought back the fond

memories of their trip.

• Search came up empty – Paul

started the company on his own.

• Began with a cart three years

ago and progressed into a truck

and catering business.

• Travels to local events and

festivals.

Analy

sis

of

clie

nt

com

munic

ati

ons

• Uses social media sites

Facebook, Twitter and

Instagram. • Social media sites are

not updated regularly.• Website provides

emails and limited contact list. • Internal communications limited

since creperie does not

have many employees.

SWOT Analysis

Str

ength

s

• First creperie in Columbus. • Uses local, fresh

ingredients. • High quality product.• Personalized touch.• Customizable options

for catering menus.

Weakn

ess

es

• Weather. • No phone number to

get into direct contact.

• No products online.• No promotions during

the winter. • Not enough staffing during summer.

Thre

ats

• Supply prices are changing constantly.

• New competitors come

and go. • Catering clients canceled minutes before an event.

• Crepes more accessible in other parts of the US.

Opport

unit

ies

• Can expand social media presence.

• New hires and multiple

locations.• More menu items.• Establishing a

permanent location and restaurant, if possible.

Reco

mm

endati

ons

& C

olla

tera

l Pie

ces

• Infographic by Cameron

• Press Release by Taylor H

• Blog Post by Taylor B• Feature Story by Alex• Social Media Plan by

Joshua • Mobile App Plan by Tani

Infograhpic on

Rewards Program

• A rewards program would honor returning customers and encourages costumers to return.

• Creates more business.

• Customers present their mobile app card at time of purchase.

• Every purchase earns a star. More stars earn rewards and places costumers at a specific rewards level.

Press Release on

Easton Spot

• Announces huge news event for creperie.

• Tells audiences of a specific location and times that Leslie’s Creperie will be open for the upcoming summer.

• Is completely prepared and ready to be pitched to local news outlets when the announcement is made.

• Helped creperie outsource PR work, while still obtaining results.

Blog Post on

Creperie

• Make public familiar with the foods offered.

• Section called “Food of the Week” to increase awareness and understanding.

• Survey to let voters decided where to go next.

• Big events are a key component.

Feature Story on

Creperie

• Showing off the qualities of the creperie and the owners.

• Provide quotes from creperie and customers.

• People may be unaware of the option to buy locally made crepes.

• Targeted towards publications: Columbus Underground, Columbus Dispatch and other local media.

Social Media

Plan

• Uses Facebook and Twitter to connect with customers and provide feedback.

• Uses Pinterest to showcase menu options and recipes.

• Planned social media schedule announcing major news, changes or events.

Mobile App Plan

• Provides customers with company information.

• Easy access to rewards, specials, menus, locations, dates and times.

• Allows customers to offer suggestions and reviews.

Communication

with Client

• In person interview & meeting

• Emails

• Text & Phone Calls

• Client had access to Google Doc

Client Feedback

• Client appreciated our recommendations and hard work.

• Client willing to implement ideas in the future to create more business.

• Will make use of our collateral pieces.

• Conclusion

• Questions

• Clients Links:

• Website: http://lesliescreperie.com/

• Facebook: https://www.facebook.com/leslies.creperie

• Twitter: https://twitter.com/lesliescreperie