Clickstream 2015 q1

TGI Clickstream 2015 Q1

Online BehaviourAdded: General Internet Activities

Males are 22% more likely to buy a

product/service over the internet in

the last month because of adverts

seen on social networking sites.Compared to Females who are 21% less

likely.

Adults aged 45-54 are 40% more

likely to buy a product or service

offline in the last month because of

adverts seen whilst

online/browsing websitesCompared to Adults 65+ who are 42% less

likely.

New options for

‘Which types of

adverts have

prompted you to’:

Adverts seen whilst

online/browsing websites

Adverts seen on social

networking sites.

Single adults are 54% more likely to

buy a product/services offline in the

last month because of adverts seen

on social networking sitesCompared to adults Marries/Living as a

Couple who are 20% less likely.

Base – Used internet Last Month - yes


New options for ‘How

found websites visited’

– Through Social

Networking Sites28% of internet users in

the last month

12.6 Million internet users

in the last month



Added: New options for

‘Instant messaging

services used in last

month’

Added: New options for

‘Video Messaging

services used in last

month’

2.6 Million 281,000

Users Users

374,000 Users



Added: Sites visited on a Smartphone/Tablet device in

the last 4 weeks


240% more likely to take

a Gap Year/Career break

to Travel in the next 12

months.

302,000 watchers expect

to Start University in the

next 12 months.

10% expect to Make

Major Home

Improvements in the next

12 months.


Added: Sites visited on a Smartphone/Tablet device in

the last 4 weeks


134,000 expect to Finish

School/College in the

next 12 months.

33% more likely to Get

Engaged in the next 12

months.

58% more likely Get

Married in the next 12

months.

11% expect to Change

their Job in the next 12

months.

Online BehaviourAdded: Social Media

New options for ‘Types

of Companies/brands

followed on Twitter/liked

on Facebook/Followed

on Other Social

Networking’:

Follow on Twitter –Food/Drink

Like on Facebook –Food/Drink

Follow on Other Social

Networks –Clothing; Entertainment;

Financial; Food/Drink; Motoring;

News; Sports; Technology; Travel


Delicious readers are 204%

more likely to follow Food/Drink

companies/brands on Twitter.Compared to Big Issue Magazine

readers who are 45% less likely.

Adults who Definitely Agree ‘the

point of drinking is to get drunk’ are

34% more likely to like Food/Drink

companies/brands on Facebook.Compared to ‘Heavy’ Low Alcohol

drinkers who are 14% less likely.

Online BehaviourAdded: Social Media - New options for ‘Activities Used Facebook/LinkedIn/Google+/Twitter For’


Facebook:

-Participating within

groups and pages

I’m interested in.

-Sharing my current

location/’checking in’.

-Sharing

support/fundraising

for causes or

organisations.

LinkedIn:

-Sharing/updating my

career, skills and

educational

achievements.

-Endorsing skills or

adding

recommendations for

my connections.

Google+:

-Participating within

groups and pages

I’m interested in.

-Sharing my current

location/’checking in’.

-Sharing

support/fundraising

for causes or

organisations.

Twitters:

-Sharing

support/fundraising

for causes or

organisations.



New options for ‘Used

Mobile In-Store Whilst

Shopping’:

Online BehaviourAdded: Travel

Added: New options for ‘Websites used to book holiday

or travel in the last 12 months’ - Monarch


1,033,000 Monarch Users L12M

Online BehaviourAdded: E-Commerce – Sites used to make online purchasesin the last 6 months


Apple:

1,919,000 adults who

have used the internet in

the last month have

made purchases.

4% of internet users.

Boots:



the last month have

made purchases.


Sports Direct:



the last month have

made purchases.


Online BehaviourAdded: Websites visited – Visited in Last 7 Days/Visited in Last 4 Weeks


Tumblr (Blogging)

9,196,000 users

Cineworld (Entertainment)

5,589,000 users

Apple.com (News and Media)

11,085,000 users

Bet365.com (Gambling)

7,397,000 users

Moshi Monsters

(Hobbies/Interests)

880,000 users

Rhs.org.uk (Hobbies/Interests)

1,545,000 users

William Hill (Gambling)

7,751,000 users

Odeon (Entertainment)

3,510,000 users

Post Office (Services)

4,149,000 users

Betfred.com (Gambling)

5,489,000 users

Royal Mail (Services)

8,482,000 usersMonarch.com (Travel)

1,582,000 usersDictionary.com (Reference)

4,185,000 users

Meter DataAdded: Full Site/Domain List – New Site Metrics


PostOffice.co.uk

Cineworld.co.uk

Dictionary.reference.com

MSN Entertainment UK

MSN Food and Drink UK

MSN Weather UK

Morrisons.com

MSN Weather UK

MoshiMonsters.com

Monarch.co.uk Odeo.co.uk

Morrisons.com

MSN Money UK

CONTACT

Kantar Media TGI

Ealing Gateway

26-30 Uxbridge Rd

London

W5 2AU

@KantarMediaTGIW: tgi.kantarmedia.com/uk

Clickstream 2015 q1

Data & Analytics

Transcript of Clickstream 2015 q1