TGI Clickstream 2015 Q2

Online Behaviour: Instagram

ONLINE BEHAVIOURAdded: Social networks visited L12M – Instagram:

32%(66)

67%(133)

Full-time Student/at School

17% 212

Live in Greater London

22.8% 164

Gender Split

Other Demographics

Above average: Index > 120Below average: Index < 80

By Index

TGI Life Style Statements

1Online ads help me find interesting things on the web

197

2 I find online advertising entertaining 182

3When buying on the Internet it is important to purchase well known brands

178

4Advertising on the internet is more relevant to me than other advertising

176

5 Online adverts play a part in influencing the brands I buy 164

6I prefer to see online adverts that relate to the content of the site I am viewing

162

7

I often find out about breaking news & events through social networking sites first

162

8

When accessing online content on a tablet or smartphone, I prefer to do it through an app than a browser

161

9I pay more attention to online video ads than to other forms of online ads

152

10 I pay more attention to adverts on sites I trust 149

Base: Used Internet in L4W

Total Visitors Last 4 Weeks

8,168,000

Average Family Income

£33,459(+7% Total Internet users

L4W)

Average Personal Income

£19,594(-2% Total Internet users

L4W)

ONLINE BEHAVIOURAdded: Number of followers/Activities used for:

Keeping in touch with

friends/ family

Posting Photos&

Videos on your profile

page

Posting photos & videos on other social networks

Following brands or products

Following celebrities

Entering competitions

1-20

21-40

61-80

81-100

41-60

101-150

300+

201-300

151-200

Base: Used Internet in L4W

Online Behaviour: Attitude Statements

ONLINE BEHAVIOURAdded: Attitude Statements – Online:

“ I like to share my views online whilst watching TV ”People that expect to get engaged in the next 12 months are 77% more likely to

agree.

While browsing the internet I like to post comments ”“31% of the 25-34 age group agree.

I like to comment on news or current affairs

Individuals with a doctorate level education or the professional equivalent are 65% more like to agree.

”“I feel the need to check social networking sites everyday ”“

28% of people also agree with the statement ‘peoples opinion on my appearance is very important to me’.

Base: Used Internet in L4W

ONLINE BEHAVIOURAdded: Attitude Statements – Print:

“ I prefer to read a printed paper than an online version ”Autocar readers are 40% more likely to agree.

I prefer to read a printed magazine than an online version ”“65% of John Lewis Edition readers agree.

I read the same newspaper brand online and offline

Hello Magazine readers are 45% more likely to agree compared to the average person.

”“

I would never pay to access content online ”“New Scientist readers are 38% less likely to agree.

Base: Used Internet in L4W

ONLINE BEHAVIOURAdded: Attitude Statements – Cautious Users:

“ ”61% of men that are married or living with a partner agree.

”“74% of main shoppers agree.

Hello Magazine readers are 45% more likely to agree compared to the average person.

”“

”“New Scientist readers are 38% less likely to agree.

Base: Used Internet in L4W

I always do a lot of research before coming to a decision on the car I buy.

I am careful not to give out more personal information than I need over the Internet

Whilst online I trust the advice from other people more than those from brands or companies

I don’t like the idea of showing my life on social networking sites

ONLINE BEHAVIOURAdded: Attitude Statements – Shoppers:

“ I shop online because I don’t like going to the shops ”38% of people in Greater London agree

I wouldn't buy anything until I research it online first. ”“48% of Full Time workers agree

I like to shop online because there’s plenty of choice

71% of people from the South East agree ”“

I often make spontaneous impulse purchases on the internet ”“71% of people with expensive taste agree

Base: Used Internet in L4W

I prefer to avoid high delivery costs when shopping online

Full Time students are 43% more likely to agree

I shop online for lower prices

The 25-34 age group are 23% more likely to agree

““

””

Added Metered Data :253 New Websites

Bingo Services Food & Drink

Beauty & FragranceNews

Base: Used Internet in L4W

ADDED METERED DATA253 New Websites Added Including

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