CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost...
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Transcript of CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost...
![Page 1: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/1.jpg)
www.boost-marketing.co.uk
Evidencing training award submissions
Facilitator: Chris Robinson (Managing Director, Boost Marketing,
Boost Evaluation)
![Page 2: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/2.jpg)
www.boost-marketing.co.uk
Is an amazing project enough?
![Page 3: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/3.jpg)
www.boost-marketing.co.uk
An OK story
Well writtenand
Well presented and
Well evidenced
Badly writtenOr
Badly presented Or
Badly evidenced
An amazing story
ContenderSerious
contender
No hoper Long shot
![Page 4: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/4.jpg)
www.boost-marketing.co.uk
Let’s look closer at “well evidenced”
![Page 5: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/5.jpg)
www.boost-marketing.co.uk
Think of your award entry as a VBig
picture
mission
Big picture mission
accomplished
(level 4)
Desired
learning
outcomes
Learning
outcomes
achieved (level 3)
Project
objectives
On time, on
budget, on
quality (levels 1
and 2)
Execution
BIGNESS
ENTRY FORM
![Page 6: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/6.jpg)
www.boost-marketing.co.uk
Step 1: Is your big picture big enough?
Why does
that
matter?Why does
that
matter?Why does
that
matter?
Why does
that
matter?Why does
that
matter?
![Page 7: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/7.jpg)
www.boost-marketing.co.uk
BUSINESS
IMPACT
CUSTOMERS COMMUNITY CULTURE CASH
Step 2: Make your strategic objectives “balanced”
![Page 8: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/8.jpg)
www.boost-marketing.co.uk
Step 3 – Gather your evidence
• Show cause and effect.
• Balance quantitative with qualitative evidence.
• Use surveys if needs be.
• Research uniqueness.
• Compare correctly.
• Use the right witnesses.
![Page 9: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/9.jpg)
www.boost-marketing.co.uk
• Before vs. after.
• Actual vs. target.
• Actual vs. Forecast (or might have been).
• Actual vs. control group.
• Actual vs. internal benchmark.
• Actual vs. industry benchmark (best).
Top tip – before vs after might not be the best comparison
![Page 10: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/10.jpg)
www.boost-marketing.co.uk
The all-important ROI
![Page 11: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/11.jpg)
www.boost-marketing.co.uk
Beware – different organisations have different ways of
expressing ROI. It should be:
Costs to include:
• Direct costs
• Salaries
• Overheads
• Opportunity
• For all stages of project (pre-
launch to on-going maintenance)
Return – Investment
Investment
Benefits to include:
• Incremental revenues
• Projected incremental revenue
resulting from initiative
• Labour savings
• Productivity increases
• Savings (IF no negative impact)
Calculating ROI
![Page 12: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/12.jpg)
www.boost-marketing.co.uk
Free stuff
• Browse our database of
Third sector awards (and
over 2,000 others)
• Receive award alerts by
giving me your card or
emailing [email protected]
• Create an awards plan
online
![Page 13: CLC Members’ Seminar 4th June 2015 - Evidencing training award submissions - Chris Robinson, Boost Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042716/55c045c6bb61eba0708b47d1/html5/thumbnails/13.jpg)
www.boost-marketing.co.uk
In summary
• Think big picture
• Join the dots to form a V
• Compare correctly
• Involve the right witnesses
• Don’t forget the writing and the presentation
• Enjoy all the free stuff
• Go out-evidence the competition