Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for...

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Hosted by: Ka-e Lance, CEO/Owner, Ka-e Lance Consul-ng Class 4: Part 2 Instagram Stories and Instagram Live #GetSocialSmart

Transcript of Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for...

Page 1: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

Hostedby:Ka-eLance,CEO/Owner,Ka-eLanceConsul-ng

Class4:Part2InstagramStoriesandInstagramLive

#GetSocialSmart

Page 2: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

WhatisanInstagramstory?

Page 3: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

HowtocreateanInstagramstory

#GetSocialSmart

Page 4: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

AddphotosorvideosfromyourcamerarolltoInstagramstories

SeeexactlywhoviewedyourInstagramstory#GetSocialSmart

Page 5: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

3waystomaximizeInstagramStoriesforrealestate

1.  AdayinthelifeofYOU!

2.  Shareyourknowledge

3.  Repurposecontent

#GetSocialSmart

Page 6: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

Thinklikeastoryteller

1.  Beginning–whatareyougoingtotellthem

2.  Middle–3,5or7Vps

3.  End–calltoacVon

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Page 7: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

ThepowerofthedirectmessageonInstagram

•  AskpeopletomessageyouonInstagram

•  Thiscreatesengagement

•  Checkyourmessagesdaily

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Page 8: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

Howtoviewsomeone’sstory

•  Gototheirprofile•  Lookfora‘ring’aroundtheirInstagramavatar

•  Clickthroughtowatch

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Page 9: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

InstagramStoriesVps

•  Beconsistentwithyourlookandfeel•  Useastylustohavebe\ercontroldrawingordoodling

•  Useyourbrandcolors•  Usefilters,emojis,weatherandlocaVontoaddtoyourstory

•  GetcreaVve!•  Saveyourstorytorepurpose

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Page 10: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

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Hands-free,Normal,BoomerangorLive

Page 11: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

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Swipetochooseyourfilters

Page 12: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

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AddlocaVon,temperature,Vme,emojisandtext

Page 13: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

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GetcreaVveandconsistentwithyourbrandcolors,lookandfeel

Page 14: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

InstagramLive

•  Broadcastlivetoyournetwork•  Replaydoesnotsave•  BestpracVce–promoteaheadofVmeusingemailorFacebook

–  i.e.“CatchmeLIVEonInstagramFridayat10amwhereIwillsharemy10biggestVpsforgedngyourhomereadyforthemarketin2017.”

#GetSocialSmart

Page 15: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

InstagramLive

•  Mobileonly•  Peoplewhofollowyoucanlike,commentorshare

•  InteractinrealVme•  WhenyougoliveyourcontactsreceiveanoVficaVon

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Page 16: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

Homework

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•  Createyourfirst(ornext)InstagramStory–  Ideas:quesVonsyougetaskedalltheVme,adayinthelifeofYOU,yourfavoritehotspotsinyourcommunity

– TagmeinyourStorytoletmeknowyou’vedoneit!(tagmebyadding@kaVelance)toyourstory!-

Page 17: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

What’snext?

•  Don’tforgettoworkonyourhomework!•  JoinFacebookGroup:h\ps://www.facebook.com/groups/getsocialsmart/

•  Nextvideo:Pinterest•  Haveagreatweek!J

#GetSocialSmart

Page 18: Class 4: Part 2 Instagram Stories and Instagram Live · 3 ways to maximize Instagram Stories for real estate 1. A day in the life of YOU! 2. Share your knowledge 3. Repurpose content

#GetSocialSmart