CIPS: Grow your business in a whole new way

Did You Know?$82,500,000,000

• In home sales to international clients

27%• The number of REALTORS® that have international clients

93% • The percentage of REALTORS® who have seen steady or increased

international business

62% • The percentage of international homebuyers that paid cash for their

home

Source: 2012 NAR Profile of International Home Buying Activity

Global BusinessTelling the story with numbers:

• $82.5 Billion in U.S. residential property sold to International Buyers & Recent Immigrants equates to $5Billion in available commissions

• The median sale price paid by International homebuyers was $80,000 higher than the overall median sale price of existing homes

Source: 2012 NAR Profile of International Home Buying Activity

Global BusinessWho is your global buyer?

• First and second generation immigrant buyers• Foreign investors – commercial and residential• Second home / vacation foreign buyers• Americans buying abroad

NAR Global Purpose

Help members recognize the potential in global real estate• Show REALTORS® how to diversify their business and provide

research, tools and access to globalize their network, from their local market.

• Offer the Certified International Property Specialist Designation & the At Home With Diversity Certifications.

• Formalize alliances with 80 bi-lateral agreements in nearly 60 countries, and strategic partners to help members connect with agents around the world.

• Offer useful and timely resources & research

Steps to globalize your business Do the research: Understand who is likely to buy in your market

• Check out NAR’s Profile of International Home buying Activity

www.realtor.org/topics/profile-of-international-home-buying-activity

• Download International Activity by State report for your state www.realtor.org/statereports

• View realtor.com International stats www.realtor.org/articles/where-are-global-buyers-searching-in-

the-united-states

Steps to globalize your business Spend sometime on Realtor.org/global

Subscribe to Global Content for the Weekly Report: Update your member profile and add “Global” as a news preference to receive global news updates

Use NAR’s international field guides www.realtor.org/field-guides

Steps to globalize your business Expand your network globally

• Target one of over 80 real estate associations, in nearly 60 countries, to network via conferences, tradeshows and meetings, face-to-face or virtual

• Participate in various ‘global’ events at NAR Conference and Expo as well as association events in your local community

Join a Global Business Council • Many local boards have established global or international

councils/committees dedicated to globally themed education, programming, and networking for their members.

• There are over 100 Global Business Councils nationwide

Steps to globalize your business Utilize Realtor.com International

• US listings on Realtor.com are automatically translated to 11 languages on www.realtor.com/international - free of charge

• Other enhanced site features include measurement & currency converters and international listings

• Close to 1 million unique visitors outside the US are searching listings each month

• Print listing information in multiple languages;• Market your translated listings via social media

Steps to globalize your business Educate yourself!

A Certified International Property Specialist (CIPS) is an individual who has recognized the importance of the global marketplace, offers expertise to global clients, and has prepared himself/herself by completing the CIPS program requirements.

Certified International Property Specialist

IN DEPTH LOOK: Certified International Property Specialist (CIPS) Program

Right now, global real estate transactions are happening in your neighborhood.

People are moving in from other countries. Multicultural individuals living in the U.S. are coming to your market. And people from your hometown are investing in properties overseas. All together, global buyers invest billions of dollars in U.S. real estate every year.

Capture the Global Market

For REALTORS® ready for growth opportunities within their local market, the CIPS Designation offers them access to the most relevant curriculum and exclusive network to change the way they think about international real estate and diversify and grow their business. CIPS Designees earn $50,000 more annually than non-designees

Increase Your Earning Potential

Education Requirements: (5 total courses)Global Real Estate: Local Markets, (core course)Global Real Estate: Transaction Tools (core course)3 regional/elective courses (Asia, Europe, and The Americas) Other Elective Courses: (may use 1 of the following courses to satisfy one elective course) At Home with Diversity CRS 200, CRS 204 CCIM – Residential Real Estate Financial Analysis

Other Requirements:Complete CIPS Designee Application with 100pts international experienceMaintain CIPS annual dues for use of designationAll designees must remain active members in CIPS Network

and National Association of REALTORS®

Earning the CIPS Designation

Global Real Estate: Local Markets

• Pre-requisite introductory course. Students need to take this course before taking any of the other CIPS courses. It lays the foundation for the additional courses. • Analysis of the international real estate business environment, including capital flow, currencies, government regulations and cultures.

• Practical aspects of international brokerage, networking, marketing and selling are discussed.

• Upon completion of this course, receive ABR, RSPS, and CRS elective credit.

Global Real Estate: Transaction Tools

• One-day course provides resources to help US students close international transactions.

•Provides the tools students need to prepare and presentbasic investment information to international clients.

Regional Courses

• Europe and International Real Estate (one-day) – Provides information on working with clients in Western and Central Europe. The European Union and its impact on international real estate are covered, along with economic and real estate trends, networking and relationship building, plus marketing and selling practices. Offered on-line through REALTOR® University.

• Asia/Pacific and International Real Estate (one-day) – Covers real estate practices in Asia and the Pacific with emphasis on cultural influences, economic trends and assessment of investment opportunities. A special chapter on working with the Japanese is included. Offered on-line through REALTOR® University.

Regional Courses cont…

• The Americas and International Real Estate (one-day) – Practical information for professionals who work with Caribbean, North, Central, and South American investors. Historical and cultural influences, regional relationship, and investment opportunities are covered along with a special focus on Mexico. Offered on-line through REALTOR® University.

•Business of US Real Estate: (one day)- Designed for students from outside the United States. Provides insights on how real estate is practiced within the United States. Students from outside the US take this to replace the Transaction Tools Course.Offered on-line through REALTOR® University.

Finding a Course

• Classroom and online courses are available•To find a course in your area, visit http://www.realtor.org/designations-and-certifications/cips-designation/course-schedule•Online courses offered via REALTOR University•Check with your local association for course offerings

•For more information visit: www.realtor.org/global

• Automatic inclusion in CIPS Network – network of professionals in over 40 countries.• Profile in the CIPS Online Network Directory • Listing in “Find a CIPS” online database at http://www.realtor.org/designations-and-certifications/cips-

designation/cips-network/cips-search • Subscription to Global Perspectives newsletter, resource to help you grow your business• Customizable marketing materials, banner ads, postcards, press release and international referral

templates• Access to webinars on timely topics designed to help you grow your business• Invitations and discounts to exclusive business and networking events, and more!

CIPS Benefits

Questions?Contact: CIPS@realtors.org1-800.874.6500www.realtor.org/earncips