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Christian Jorn:Exploding Profits with Modern SEO
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Transcript of Christian Jorn:Exploding Profits with Modern SEO
Exploding Profits with Modern SEOChristian Jorn
Page 50
Modern SEO
Who Wins for
Illiterate Counting SpiderCounts Words Pages Links Images Years
Chrome Browser is the Spider
www.chromium.org
Top Web Browsers – July 2014
http://en.wikipedia.org/wiki/Usage_share_of_web_browsers
What are the new data points that Google uses to determine quality?
In May of 2013, Google and NASA launched a Quantum Artificial Intelligence Lab (QuAIL) based on the D-Wave quantum computer to be used for research into machine learning.
http://www.nas.nasa.gov/quantum/quantumcomp.html
Quality and Engagement Indicators• The Mobile and Tablet Experience• Average Pages Views and Dwell Time• Scrolling, Back Button Clicks, Conversions• Readability• Satisfaction• Long Clicks
Speed Matters
Horse’s Mouth
April 9, 2010
We’re obsessed with speed. Today we’re including a new signal in our search ranking algorithms: site speed.
Faster sites create happy users.– Google, April 9, 2010
We’re striving to make the whole web fast … Page Speed Online allows website owners access to performance suggestions so they can make their pages faster.– Google, March 2011
Google Analytics
Webmaster Tools
Google Developer Tools, Analytics and Webmaster Tools
Free-er than riding a bald eagle naked into the sunset.
Overnight Engagement and Bounce Rate Change
2 Years – From 180 to Over 500/Month
From 32nd out of 34 Ford Dealers to 1st in Atlanta Market Since 2008
Doubled Sales in 5 Months
Bonus
Thank you.