WordPress for Non-Profits

Laura Dapkus sheepboutique.com @sheepboutique

WordCamp ABQ 2018

Cultivating TrustCONTENT:

• Timely• Accessible• Consistent• Transparent

PERFORMANCE:

• Secure• Reliable• Fast• Error-Free

“Good stewards of donors’ money.”

“A worthy place to volunteer.”

“__________ made a site for us

and then they

disappeared.”To

o m

any e

ggs in the volunteer basket.

Needs Assessment

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Needs Assessment

• Supporter Participation• Features -- over what timeframe?

• Other Audiences?• Beneficiaries? Government? Grantors?

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Needs Assessment

• Who are you targeting now vs. 2-5-10 years from now?

• Be realistic about resources available to manage content.

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Considering ROI

• The value of more ...• Donations

• Volunteers

• Memberships, tickets, merch

• Efficient use of staff time

easy for people to give you $

Project ManagementDecision-making is...

Hint: Not the unfiltered wants of 12 people.

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Project Management

• 501(c)(3)?

• Sales tax exempt?

• Keep good records.

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Accessibility

• Accessibility = better for everyone and for SEO.• Make Charts accessible

• Video Captions

• Audio Transcripts

• Further reading:https://carriedils.com/category/web-accessibility/

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Storytelling

• Pics, stories, videos of beneficiaries if privacy allows.

• Show Volunteers and Donors having fun.• Donor prestige,

recognition, advertising.

Social Media• Display feeds with a plugin.

• Facebook’s fundraising tools.

• Social Media and e-mail archiving.

• Protect accounts! Give minimum access needed.

• Crisis/disaster communications plan.

Social Media• Claim your Guidestar profile

• Use the Guidestar widget

Claim it. or if not in IRS database: https://learn.guidestar.org/help/nonprofits-not-on-bmf

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ResourcesSOCIAL:

• Feed them Social - SlickRemix• Kebo Twitter Feed

E-MAIL:

• TinyLetter simplest possible e-mail

• MailChimp

PAYMENT:

• Gravity Forms w/ PayPal & Stripe add-ons for donations & simple e-commerce

• PayPal & Stripe have discounts for 501(c)(3)

• WPCharitable plugin w/fundraising tools, no +% charge

SPECIAL FEATURES:

• The Events Calendar - Modern Tribe non-profit discount

• Business Directory Plugin - D. Rodenbaugh

• Team Members - WP Darko easy way to list board members’ bios

• WooCommerce

• Custom Post Type UI - WebDev Studios

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ResourcesSEARCH TOOLS:

• Search WP PDFs - easy & inexpensive

• SiteSearch 360 PDFs, fine-tune results + search other domains

WHEN YOU HAVE MULTIPLE AUTHORS:

• Imsanity - Shane Bishop limits photo upload size

• Members - Justin Tadlock • User Access Manager - Alexander Schneider

restrict access to functionality and/or pages• WP Security Audit Log - WP White Security• Grammarly - browser extension that helps people write with confidence

Questions?Laura Dapkussheep.boutique

@sheepboutique /sheepboutique

sheepboutique.com/wordcamp