Chris davies rental report ab (1)

Landlording SecretsThe Definitive Tenant and Property Management System

Where To Fish


Know Your Customer1

Pick The Right Sites2

Business is Changing

Always Be Testing3


• Know Your Market• Know Where They Congregate• Match Your Message To That

Market

Bottom Line For Advertising…


• This is a guideline• Do your own analysis at least

once every 6 months.• Diarize it!

Special Edmonton Update


• 80.46% of Canadians choose

• 135,000 searches for“Real Estate” in October

• 12,296,860 18+ Canadianson

Know Your Customer


• +90% start real estate purchases online

• Use the Internet as a filter• Not all your marketing should be

online

Know Your Customer


Search Engine Popularity

Google 81.9%Bing 8.2%Yahoo 3.8%Ask 3.6%

Source:Hitwise Canada March 2011


• Organic Listings(Free)

• Sponsored Listings

• Rank High For Organic Listings

Search Engine Rankings


Speak the Right Language

Search Phrase Searches Per Month

Apartments for rent in Edmonton 2,900Edmonton Apartments 1,900Edmonton Apartment Rentals 1,300Apartments in Edmonton 1,000Apartments for Rent in Edmonton 800

See: https://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal


• Lots of traffic in your target area• Easy for the prospect to find your ad• Do they have tools for you to use to create

a compelling ad?• Cost to advertise, your budget

Choosing a good site


The Results


• Rankings for Apartment related phrases• Rankings for House/Home phases• Rankings for Condo related phases

Different Ranks Per Terms


How to Read your Report


• What keywords were used most by renters in the past month

• Understand frequency for apartments vs. houses

• Play with :www.google.com/trends

Know Your Target Better Than Anyone Else

http://www.google.com/trends


Example - Edmonton Apartments

Search Phrase Searches Per Month

Apartments for rent in Edmonton 2,900Edmonton Apartments 1,900Edmonton Apartment Rentals 1,300Apartments in Edmonton 1,000Apartments for Rent in Edmonton 800


• Sites listed by traffic • Each City creates different results• Each housing type creates different results• Scores based on a formula that combines:

– Search Engine Market Share– Website Ranking– Keyword Search Volume

Search Rankings

Edmonton

Top Searches for ‘Edmonton’ and ‘Apartments’

Search Phrase Searches per MonthApartments for rent in Edmonton

2,900

Edmonton apartments 1,900Edmonton apartment rentals 1,300Apartments in Edmonton 1,000Apartments for rent in Edmonton

880

All Search Phrases 14,002

Search Rankings for Apartments

Website1. RentEdmonton.com2. RentFaster.ca3. RentBoard.ca4. Kijiji.ca5. 247apartments.com

Top Searches for ‘Edmonton’ and ‘Houses’

Search Phrase Searches per Month

House for rent Edmonton 1,900

Houses for rent in Edmonton

1,300

Edmonton Houses for Rent 590

Houses for rent Edmonton 590

Edmonton Homes for Rent 490

All Search Phrases 9,543

Search Rankings for Houses

Website1. RentEdmonton.com2. RentFaster.ca3. Kijiji.ca4. RentBoard.ca5. RentersOnline.com

Top Searches for ‘Edmonton’ and ‘Condominiums’

Search Phrase Searches per MonthEdmonton Condos for Rent 390Condos for Rent in Edmonton 260Condos for Rent Edmonton 210Condos for Rent Edmonton 210Edmonton Condo Rentals 210All Search Phrases 1,916

Search Rankings for Condos

Website1. RentFaster.ca2. RentBoard.ca3. Kijij.ca4. GottaRent.com5. RentEdmonton.com


• Are They Calling? Pay-as-you-go Cell Phones &

Voicemail • Are they Emailing?

Gmail Accounts (1 per site)• Are they looking at my website?

Google Analytics

Bonus Tip - Testing!


Maximize Your Online Advertising

Chris davies rental report ab (1)

Documents

Transcript of Chris davies rental report ab (1)