Choosing the Right Solution When to Use Pardot, Marketing Cloud, or Both

Woodson Martin SVP Operations, Marketing Cloud Salesforce

 Shannon Duffy  VP Marketing, Pardot  Salesforce

 Adam Postelnek  Marketing Cloud Lead  Magnet 360

Safe Harbor

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Different Companies Have Different Marketing Goals

Build Brand Awareness

Generate High Quality Leads

Establish Thought Leadership

Drive Revenue Generation

Increase Brand Engagement

Email Marketing Vendors

Social Relationship Platform

Cross-Channel Campaign Management

Digital Experience Platform Digital Marketing

100s of Analyst Reports

Enterprise Listening Platform

Multichannel Campaign Management

Social Media Management & Marketing Applications

Digital Marketing Hubs

Lead-to-Revenue Management Platform

Enterprise Marketing Software Sales Real-time Interaction Management

Multichannel Campaign Management

Lead-to-Revenue Management Platform

Email Marketing Vendors

Enterprise Marketing Software Sales

Digital Experience Platform

Digital Experience Platform

Multichannel Campaign Management

Digital Marketing

Enterprise Marketing Software Sales

Digital Experience Platform

Real-time Interaction Management

Email, Mobile, & Web Marketing

ExactTarget

Digital Advertising

Social.com

Social Media Marketing

Social Studio

B2B Marketing Automation

Pardot

Email, Mobile, & Web Marketing

ExactTarget

B2B Marketing Automation

Pardot

 Drive qualified leads and pipeline to a team of salespeople.

 Drive customer engagement and revenue through 1-to-1 communications at scale with consumers, users, and subscribers.

 For companies where marketing teams have both these missions.

Which Products Are Right for You?

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Pardot

  Lead Generation

  Lead Nurturing & Scoring

  Prospect Insights & Profiling

  ROI Analysis & Reporting

B2B Marketing Automation by Salesforce

“Pardot allows my team to multiply our efforts without increasing headcount.”

Provide mobile device charging solutions to businesses with high traffic minimal real estate spaces

Pardot nurture programs automatically identify and pass hand raisers to the sales team

Sales is able to use their time effectively; 230% increase in successful contact with leads

More efficient, streamlined processes and teams; collectively saves 20+ hours per week

Kwikboost Helps More Places Power Up with Pardot

- Peter Munnerlyn, Marketing Manager, Kwikboost

Industry: Consumer Products & Retail Segment: MM

Which Products Are Right For You?

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 Drive qualified leads and pipeline to a team of salespeople.

 Drive customer engagement and revenue through 1-to-1 cross-channel communications at scale with consumers, users, and subscribers.

 For companies where marketing teams have both these missions.

ExactTarget

  Email Marketing

  Predictive Intelligence

  Mobile Marketing

  Cross-Channel Journeys

Email, Mobile, and Web Marketing

“Data is the underpinning to everything we do here… Marketing Cloud is pivotal to us being able to access that data.”

200 unique campaigns per month driven by a team of two marketers

Predictive analytics and member preferences used to craft 1:1 daily emails

Manage 40,000 fashion images monthly with Marketing Cloud

HauteLook Drives Rapid Growth with Personalized Targeting

Catherine Wood, Director of Relationship Marketing

Industry: Consumer Products & Retail Segment: MM

Which Products Are Right for You?

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 Drive qualified leads and pipeline to a team of salespeople.

 Drive customer engagement and revenue through 1-to-1 communications at scale with consumers, users, and subscribers.

 For companies where marketing teams have both these missions.

Adam Postelnek Marketing Cloud Lead

Pardot + Marketing Cloud

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Connect With All of Your Customers

“Salesforce allowed us to have better alignment between our Marketing and Sales teams.”

Apartments.com offers comprehensive database of millions of apartments around the country

Pardot is used to target high-scoring leads with tailored content, increasing engagement and close rate

Marketing Cloud automates millions of personalized messages across email & mobile during a 45-day journey

Apartments.com Uses Salesforce to Connect with ALL of Their Customers

Lisa Schuble, Email & SMS Marketing Manager

“Before we collaborated with Magnet 360, we were doing too much marketing based on instinct or intuition, not based on data.”

Large financial services company needed to better connect with clients using digital solutions

Magnet 360 joined Pardot tracking & lead scoring with Marketing Cloud’s cross-channel capabilities

Sales & Marketing have robust, real-time information, on 100,000s of individuals in their CRM

Prioritize, target, measure, and evolve their marketing and sales activities

A Marketing Solution to Drive the Sales Process

- Roadmap Stakeholder

 

Before Salesforce, Marketing and sales were completely siloed. Most marketing was run through agencies and Purina did not have visibility to actionable marketing insights.

Purina worked with Magnet 360 to implement a cohesive Sales & Marketing Automation solution, inclusive of Marketing Cloud, Sales Cloud, and Pardot.

Now, Purina Sales & Marketing can build out profiles with the customer at the center, enabling sales to deliver excellent experiences and marketing can deliver the right message to the right person at the right time.

Actionable Insights Power Sales AND Marketing

“With Salesforce, Purina is now in a place where we can drive customer engagement like never before.”

 

- Michelle Hermanson, Business Analyst

Pardot + Marketing Cloud

Marketing Cloud

Sales Cloud Pardot

500

A

Email Mobile Social Ads Predictive Web

Lead Scoring & Engagement Lead Nurturing

Data

!

Web Behavior Prospect Alerts

Share Data Across The Customer Success Platform

David Rubin Sr. Solutions Engineer

Demo

Questions?

4:40 – 6:00pm Networking reception in the Customer Success

Expo

Visit the Marketing Cloud booth in the Customer Success Expo

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