Choice...Gateway To Engagement
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Transcript of Choice...Gateway To Engagement
Brad Nunnally - @bnunnallyPerficient XD - UX Solution Architect
WebVisions Chicago 2013
Choice...The Gateway Drug to Engagement
Life Full of Choices
Sourcewww.commercialalert.org/Yankelovich.pdf
Daily Commute = 1,320 Decsions
Sourcehttp://flic.kr/p/74NZBo
Which one is the best needle?
Decisions Desire Automation
Technology Is Making It Worse
Choice Is Simple...
LIES!!!
Effort
EnvironmentAttention
Told ya...Easy!
Attention Is A Tricky Beast
Return On Attention
Change Blindness
Here’s The Proof
199920022005200720102013
Selective Attention
Clarity Is Key
Being Gifted With Attention
Right Time, Right Place
Use Established Patterns
Noisy Environments
I Regret NOTHING!
Follow Cow Paths
Stay On Target!
Required Effort
Two Systems of Thinking
System 1 - Assumptions
Chess Masters
System 2 - Rationale Thought
Evolution of a Customer
Little Effort As Needed
Choice
Attention
Environment Effort
A good game is a series of interesting choices.
Sid Meier
Loyalty Is Dead...
The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again.
- Lenny Kravitz
Thank You!Brad NunnallyUX Solution ArchitectPerficient XD
Email - [email protected] - @bnunnallySite - www.onestraythought.com
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