Choice...Gateway to Engagement - SxSW 2014
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Transcript of Choice...Gateway to Engagement - SxSW 2014
Brad Nunnally - @bnunnally Perficient XD - UX Solution Architect SxSW 2014 - Future15 #sxswchoice
Choice...The Gateway Drug to Engagement
Daily Commute = 1,320 Decisions
Decisions Desire Automation
Technology Is Making It Worse
Effort
EnvironmentAttention
Attention Is A Tricky Beast"Information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention."
Herbert Simon
Change Blindness
Here’s The Proof
Selective Attention
Clarity Is Key
Use Established Patterns
Noisy Environments
I Regret NOTHING!
Required Effort
Two Systems of Thinking
System 1 - Assumptions
System 2 - Rationale Thought
Evolution of a Customer
Little Effort As Needed
Choice
Attention
Environment Effort
A good game is a series of interesting choices.
Sid Meier
design
Brad Nunnally
Is Loyalty Dead?
The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again.
- Lenny Kravitz
Thank You!Brad Nunnally UX Solution Architect Perficient XD
Email - [email protected] Twitter - @bnunnally Site - www.onestraythought.com
Designing The Conversation Techniques for Successful Facilitation
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