Check Your Inbox! Hacks to Superc… · Marketo) Tell a Story – Person with the product, pair...
Transcript of Check Your Inbox! Hacks to Superc… · Marketo) Tell a Story – Person with the product, pair...
Check Your Inbox!
• Following this webinar, we’ll send you the slides from today’s presentation as well as the recording of our entire training
Please Ask Questions!
• Use the Q&A box during today’s presentation to ask your Facebook Marketing questions – we have experts standing by
What We’ll Cover Today:
• How to Optimize for Mobile• The Recipe for Great Photos• How to Identify Your Target Audience• How to Post Better Content• How to Improve Customer Service
Meet Today’s Speakers:
Kristin HulseDigital Content Manager
Emily MaddernDigital Content Specialist
WHY FACEBOOK?
OPTIMIZE FOR MOBILE
Optimize for mobile– Use clear, short
messages.– Make sure images look
great on mobile.– Make it obvious what
to do next.– If using a CTA, optimize
the landing page for mobile users.
USE GREAT IMAGES
Use Great Images
Content with images get 94% more views than without relevant images. (Marketo)
Tell a Story– Person with the product,
pair with testimonial– Image with a really good
quote, ask followers to share with someone this would help
– Share one just for fun
GIVE ’EM WHAT THEY WANT
Know Your AudienceDo you talk to your grandma with that mouth?
– Tone matters– Motivations and
interests differ
Get to Know Your Audience– Analytics data
• Demographics• Geographic location• Multichannel followers• Content that gets highest engagement/click-throughs
– Social listening• Psychographics (lifestyle and interests)• Trending topics in your area• Sentiment monitoring• Ask them what they want (surveys, Q&A sesh)
Pages that post promotional content should expect their organic distribution to fall significantly over time.
Know Your Audience
• What to do with audience intel– Tailor tone to specific segments– Multiple types of post by segment– Create content that connects
• Relevant to stage of life• Relevant to needs (weather, local events, etc.)
– Better ad targeting = higher CTA success rate
Pages that posted one or two times per day receive 40% higher user engagement compared to pages that had more than three posts per day.
DON’T BE BORING
It’s Not All About YouFifty-two percent of online
shoppers say it’s important that information shared with them is relevant to their taste, style, age
group or location. (The Relevance Imperative, Brand Networks)
Be There to Help, Motivate, Inspire & Entertain– Great images – Good questions– Quick tips– How-tos– Industry news, articles or
videos that make followers’ lives better
Stand Out & Be Heard
• 80/20 rule• Relevant to
followers life/aspirations
• Share when people are active
BE HELPFUL
47% of consumerswho contact a brand or company
on social media expect a response within 60 minutes.
General Rules of Thumb– Respond to posts
and messages quickly– Share thorough
updates about business that affect customers
Using Messenger for Customer ServiceMessage button on business pages
– Response time shown on business pages
– Away statuses– Page admins can add
notes to conversations
KEY TAKEAWAYS
If You Remember Nothing Else…
• Treat people like people, not sales.• Show you care.• Consumers expect you to interact on
Facebook.• You’ll be rewarded with higher loyalty and
better reach when you do.
THANKS FOR JOINING US!