CHASE 2009 - Technologies for Fundraisers

CHASE 2009Technologies For

Fundraisers24th February 2008

CHASE 2009Technologies For

Fundraisers24th February 2008

© Steve CastRedbourn Business Systems Limited

© Steve CastRedbourn Business Systems Limited

Light-hearted look at TechnologyLight-hearted look at Technology

Technologies For Fundraisers Slide 3 © Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 3 © Steve Cast, Redbourn Business Systems Limited

Introduction



Five Technological Advances a Fundraiser Cannot or Should Not Live Without …..

Could Live Without

Couldn’t Live Without

Shouldn’t Live Without

Wouldn’t Want To Live WithoutWouldn’t Want To Live Without Maybe

Please Give Me Your Feedback

Technologies For Fundraisers Slide 6 Steve Cast, Redbourn Business Systems LimitedTechnologies For Fundraisers Slide 6 Steve Cast, Redbourn Business Systems Limited

[email protected]

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

What Do We Mean by Technology:


The practical application of science to commerce or industry

How Widespread Is Technology?


50 % of the world’s population have never made a phone call

Technologies For Fundraisers


Could Live Without(and you probably do!)


The fILOFAX

Could Live Without(and you probably do!)


The Fax Machine

Couldn’t Live Without(and you probably don’t!)


The Telephone

http://images.google.co.uk/imgres?imgurl=http://www.museumgiftshop.co.uk/Application/Images/Teleph/150-candlestick-lg.jpg&imgrefurl=http://www.museumgiftshop.co.uk/Application/Products/Teleph/tel2GB.asp&usg=__NY4knbz4Lt5FiRrNBbnAmTV1cRE=&h=600&w=353&sz=35&hl=en&start=2&um=1&tbnid=VPriKG0IgCxa9M:&tbnh=135&tbnw=79&prev=/images?q=candlestick+telephone&um=1&hl=en&rlz=1T4DKUK_en-GBGB244GB248&sa=N

Couldn’t Live Without(and you probably don’t!)


The Personal Computer

Remember these?

http://images.google.co.uk/imgres?imgurl=http://www.vintage-computer.com/images/pcsystem.jpg&imgrefurl=http://www.vintage-computer.com/ibm_pc.shtml&usg=__25k93NdV1JA1s5OQjGeIE5p7K5k=&h=732&w=800&sz=70&hl=en&start=12&um=1&tbnid=FOenzhWqn_g4eM:&tbnh=131&tbnw=143&prev=/images?q=image:+personal+computer&um=1&hl=en&rls=DLUK,DLUK:2008-15,DLUK:en-GB&sa=N

Shouldn’t Live Without – 1 of 5


CRM Database System

CRM Database System




Mail-Merge andDirect Marketing

Mail-Merge & Direct Marketing




Email

Email


“Send short,

personalised emails

to supporters. Give

clear instructions for

participation.”

Thomas Gensemer, Barack Obama’s Digital Strategist

“Email is still

a killer application,

but only when

used properly”



The Internet – Your Website



Fivereasonstohaveawebsite



Data Cleaning, Wealth Screening & Postcoding

Data Cleaning - Some Facts:Every Day in the UK:

1,000 people emigrate

18,000 people move house

Source: QAS and CCR Data


Data Cleaning – More Facts

18,000 people register with the Telephone Preference Service

Perhaps Even More Surprising:

3,250 addresses are changed by the Royal Mail

Source: QAS and CCR Data

If left alone personal data in your database decays at 11% per year, business data at 37%!


What’s Wealth Screening?

Source: Wealth Screening Analysis from Redbourn Business Systems/CCR Data


Wouldn’t Live Without


Social Networking Sites

http://images.google.co.uk/imgres?imgurl=http://justgiving.files.wordpress.com/2009/01/facebook_logo.jpg&imgrefurl=http://justgiving.wordpress.com/2009/01/29/justgivings-facebook-app-is-back/&usg=__e-vhjkTssVExsNxj_smz2Q2VzW8=&h=790&w=2100&sz=135&hl=en&start=1&tbnid=WnsmOCuSOUlvmM:&tbnh=56&tbnw=150&prev=/images?q=facebook&gbv=2&hl=en



Social Networking Sites

Social networking is big business.

In 2007 Microsoft acquired just

1.6 percent of Facebook

for $240M,

valuing Facebook at $15bn



SMS Text Messaging

SMS Text Messaging


ThreeReasonsToConsiderTextMessaging



Google Advertising



Blogs



Web Widgets


Summary


Could Live Without

Couldn’t Live Without

Shouldn’t Live Without


fILOFAX

Fax

PC

Telephone

CRM DatabaseMail-MergeEmail

Your WebsiteData Cleaning

Social Networking

SMS

Google

Blogs

Widgets

Technologies For FundraisersNext Actions



Need More Help?


Thank You For Your Time


Question and Answer Session


Please Give Me Your Feedback


[email protected]

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.


Need More Help?


CHASE 2009 - Technologies for Fundraisers

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Transcript of CHASE 2009 - Technologies for Fundraisers