Let’s talk crowdfunding!

Ronald Kleverlaan

Crowdfunding promoter

Founder Crowdfunding Roundtable NL & co-founder European Crowdfunding Network

@kleverlaan

Full-service crowdfunding technology partner

www.webclusive.com

WEBclusive - Crowdfunding specialist

Full-service crowdfunding technology partner

750 crowdfunding campaigns(75% of all campaigns in the Netherlands)

full-service crowdfunding partner(Strategic & legal support and software)

Specialised crowdfunding software(Accenture Innovation Award 2012)

Less structural donors

people are not interested in organisations but in projects

Public trend for transparancy

Less subsidies available

“Bel me niet” - register

Ageing donors

Current problems NGOs

Crowdfunding

Crowdfunding

Crowdfunding

=

Community Funding

First generation - Campaigns

Second generation - Niche platforms

Second generation - Niche platforms

Third generation - Own platforms

Third generation - Own platforms

Size of the market

Dutch crowdfunding platforms

$2,7 billion (81% growth) in 2012

Source: Massolution crowdfunding industry report 2012

Social causes largest

Source: Massolution crowdfunding industry report 2012

Different types

Bron: Massolution crowdfunding industry report 2012

CrowdfundingReturn on Involvement

ROI: Return on Involvement

Successful cases

Clear goal

Sense of urgency

Know your audience and make them happy

Involve your fans

Communication plan

It’s a lot of work!

Clear goalAuthenticity

Create urgencyInvolve your fans

Dedicated teamGood rewards

Workd hard

Successful crowdfunding

Gift pyramid

Major donors

Regular donations

Crowdfunding

Ronald Kleverlaan

ronald@webclusive.com

@kleverlaan

Let’s talk crowdfunding!

06 - 28254452

http://slideshare.net/kleverlaan