Characteristics of the organisation Headquarter: Zurich Size: 27 departments Members: 20’210...
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Transcript of Characteristics of the organisation Headquarter: Zurich Size: 27 departments Members: 20’210...
Characteristics of the organisation
Headquarter: Zurich
Size: 27 departments
Members: 20’210 (over 3000 are hotels)
Number of employees: 199
Subsidiaries: 14
Turnover: 35’998 (in millions) in 2011.
History & development
Created in 1891 un Zurich
Initially called ‘Schweizer Wirteverband’
Organisation
Gastrosusise contains of institutions and private persons.
Every canton is involved with one organization.
Many professional groups are involved.
CEO is Bernhard Kuster since 2007.
How is it financed?
80-90% from the members and educational programs. They are also receiving support from the government.
As well they also work with the Swiss society for hotel credit in order to help their members.
Role in Swiss tourism
Hotel classification
Defend political and economical interests of the hotel and restaurant sector.
To promote the image of the sector.
Commitment for professional formation in collabortaion with organisations of the sector.
Represent their member on a national level and every domain that concerns them.
Main goals
Protecting the corporate interest of hospitality and restaurants and its members.
Form high quality personal.
Provides members with information.
Promotes the industry.
Hot topics
Information and advice
Legal advice
Education
Marketing
Hotel management school
Public relations and media relation
National insurance
Swiss hotel classification
Challenges
Still facing problems concerning the economical crisis.
Education of employees.
Try to be innovative to attract tourists.
Collaboration with their members.
How is gastrosuisse linked with other players?
Gastrosuisse work closely with hotelleriesuisse and is constantly improving the cooperation.
They also closely work with the Swiss society for hotel credit.
Personal opinion
Gastrosuisse is a very important organisation for the hotel and especially the restaurant sector because they represent and advise them.
It forms a public opinion.
Since they represent 2 major hotel schools in Zurich and Geneva they are very important for professional formation and the future of the sector.