Chapter 3 – Slide 1 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

The Communication-by-Objectives

Approach

Chapter 3 – Slide 2 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Plan a message using the Communication-by-Objectives approach.

Compose a message draft following the Communication-by-Objectives approach and incorporating the six Cs of effective messages.

Identify the activities involved in Complete a Message, the third step of the Communication-by-Objectives approach.

Chapter 3 – Slide 3 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

The Communication-by-Objectives (CBO) approach is a step-by-step, whole-into-parts method.

Plan a Message.

• Identify the Objective.

• Visualize the Audience.

• Gather Supporting Information.

• Organize the Information.

Compose a Draft.Complete a Message.

Chapter 3 – Slide 4 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 1

Identify the Objective

Why are you creating the message?• To persuade?• To inform?• To inquire?

Chapter 3 – Slide 5 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 1

Visualize the Audience

Who is your audience? What do you know about your audience? When will the audience receive your message? Where will the audience members be when they

receive your message? Why will the audience be interested in your message? How can your learn more about your audience?

Chapter 3 – Slide 6 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 1

Gather Supporting Information

Generate ideas.• Brainstorming• Nonstop writing• Bubble writing

Select ideas.

Chapter 3 – Slide 7 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 1

Organize the Information

Two Basic Message Patterns• Direct• Indirect

Outline Formats• Traditional• Indented

Chapter 3 – Slide 8 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 2

Choose Words

Concreteness Correctness Completeness

Courtesy Clarity Conciseness

Chapter 3 – Slide 9 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 2

Construct Sentences

Topic sentences Supporting sentences Concluding sentences Transitionals Voice Length

Chapter 3 – Slide 10 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 2

Assemble Paragraphs

Placement Sequence

• Time• Logic• Cause and Effect• Comparison and Contrast

Chapter 3 – Slide 11 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 2

Choose Paragraph Locations

Opening Middle Closing

Chapter 3 – Slide 12 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 3

Proofread Check for correctness in the following areas:

• Content• Mechanics• Format• Meaning

Follow proven proofreading tips. Use proofreader marks.

Chapter 3 – Slide 13 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 3

Edit

Incorporate courtesy. Check for clarity. Rephrase for conciseness. Choose concrete words. Check for correct content and mechanics. Review for completeness.

Chapter 3 – Slide 14 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 3

Revise

Make changes marked during the editing process.

Repeat editing and revising activities as often as necessary.

Chapter 3 – Slide 15 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©

Chapter 3 – Section 3

Finalize

Select acceptable format. Proofread final copy.