CHANGING EVENTS - IWORKS€¦ · 2013 MOBILE APPS as a top priority investment for 21% WE ASKED FOR...
Transcript of CHANGING EVENTS - IWORKS€¦ · 2013 MOBILE APPS as a top priority investment for 21% WE ASKED FOR...
SOCIAL ADSSponsored
RESPONSIVE WEBSITES
WE USED TO THANK
THE HOST
UPTAKEis correlated toEVENT APPpromotion but generally between
10%&45%depending on the tech friendliness of the audience
EVENT GUIDE
Instinctively mobile apps are much better tools that paper guides.Yet the positive impact of event apps on attendees satisfaction or average
uptake is somewhat obscure. Investing with caution is recommended.
ATTENDEES MEET AND GREETIN ONLINE BACKCHANNELS
WE WATCH IT WHEREVER ANDWHENEVER WE WANT
MOBILE APP
WE LIKE OFFLINE
BADGESARE INTELLIGENT
SOCIAL MEDIAMONITORING
WE FIND THEM ON
BEFORE...
BEFORE... AFTER
BEFORE... AFTER
MAILING LIST
BROCHURE
of Ad Agencies are planning to buyAds on YOUTUBE
on TWITTER
on FACEBOOK
36%
89%
of users rarely pay attentionto Ads on social networks
67%yet39%
ATTENDEES DECIDED
TO ATTEND BASED
ON IMPULSE
PLANNERS
SELECTED SPEAKERS
PROFESSIONALS TRUSTonline information
- almost -
AS MUCH ASinformation gotten from inperson
SOCIAL MEDIA USE patternsare NOT PRE-DETERMINED by
age or organizational affiliation
Greater satisfaction and commitment result fromPARTICIPATION OR CO-OPERATION
with a service provider
Increased likelihood ofpositive word-of-mouth
INCREASED ATTITUDINAL LOYALTY
ATTENDEESLOOKED LIKE
CLUELESS VAGABONDS
WE HAD TO TRAVEL
LONG MILES
BEFORE... AFTER
BEFORE... AFTER
FEEDBACK FORMS
BADGES WEREDUMB
ON AVERAGEcompanies save
$1,000in travel costs
by engaging inVIRTUAL
ENVIRONMENTS
A study found that
82% of the online audiencefound the VIRTUAL ENVIRONMENTHELPFUL inmaking a decisionto attend in-person next time
of professionals research BUSINESS DECISIONS
on social networks
39%
Acc
ord
ing
to a study
OFFLINE INTERACTION - decreases - ONLINE COMMITMENT
of event planners see
2013MOBILE APPSas atop priority investment for
21%
WE ASKED FOR SLIDES
BUT NEVER GOT THEM
ARIBAgenerated 400
40kwith their custom slideshare channel for their Ariba Live event
LEADSVIEWS
mo
re t
han
would NOT RECOMMENDa business with a bad mobile site.
have TURNED to a competitor’ssite after a bad mobile experience.
of adults have CURSED at theirphone when a site doesn’t work.
2.7mobile devices
3.5mobile devices
20122011
A BAD mobile experiencecan cost you customers
57%
40%
23%
HOW MUCH DO PEOPLE PAY FOR SMM TOOLS?
2.2%of respondents say they spend 10000/month or more on monitoring tools
19%between $500 and $5,000/month
19.7%between $100 and $500/month
54.7%$100/month or less
4.4%between $5,000 and 10,000/month
POST-EVENT
AT THE EVENT
PRE-EVENT
HOW TECHNOLOGY- is -
CHANGING EVENTS
BEFORE... AFTER
BEFORE... AFTER
BEFORE... AFTER
BEFORE... AFTER
BEFORE... AFTER
BEFORE... AFTER
Responsive websites deliver a coherent experience to prospectiveattendees regardless of the screen size or device used.
With an average of 3.5 devices owned, it is di�cult to predict where a purchase will happen.
Proudly brought to you by
AFTER
www.eventmanagerblog.com designed by Beatrice Tagliaferrilinkedin.com/in/beatricetagliaferri
http://www.b2bsocialmediaguide.com/category/social-stats/advertising/The b2b social media guide
The rise of the mobile worker http://www.thetimes.co.uk/tto/public/smallbusinessmasterclass/article3400136.ece
http://www.practicalecommerce.com/articles/3395-SEO-Benefits-of-Responsive-Web-DesignSEO Benefits of Responsive Web Design
http://www.sdn.sap.com/irj/scn/go/portal/prtroot/docs/library/uuid/e0c2a4fc-0ceb-2c10-0785-f40bb184cd2f?overridelayout=trueSocial Media's Role in Decision Making by Business Professionals
http://personal.lse.ac.uk/samsona/CoCreation_Report.pdfCo-creation: New pathways to value An overview
http://cli�ampe.org/wp-content/uploads/2011/10/WikiSym_2011.pdfOnline and O�ine Interactions in Online Communities
http://www.kinura.com/2012/10/can-online-events-really-enhance-your-business/Can online events *really* enhance your business?
Technology Survey 2012 http://www.expoweb.com/article/technology-survey-2012#.UL3baZPm7IG
http://www.stateofsearch.com/all-about-social-media-monitoring-tools-infographic/All about Social Media Monitoring Tools
www.lanyrd.comwww.buzzband.com
REFERENCES
The risk of purchasing an event ticket is mitigated by online peersrecommendation. Serendipity engines with social graph integration
such as Lanyrd or Plancast play an increasingly important rolein how attendees make decisions.
Co-creation and attendees involvement in the event design can beeasily achieved with technology tools such as SXSW is doing with itsPanel Picker. Involving attendees has clear benefits for engagement,
satisfaction and word of mouth.
Online Backchannels are still crucial to diminish perceived riskof attending, yet meta-networks that rely on Facebook,
Twitter or LinkedIn infrastructure should be preferred to ensureengagement is consistent over time.
Livestreaming and video on demand are powerful toolsto promote the event and involve audience remotely.
These tools actually favour in person participation and save costs.
NFC technology helps to interact with event elements such as speakersor live performances. Liking an aspect of your event is as easy as
swiping a mobile phone next to a sticker.
Badges can benefit of the power of RFID. Attendees are able to entercontests, check in in di�erent areas of the event, send pictures online.
They just need to swipe their badge.
Social Media Monitoring tools are becoming an integral part of the eventmanager toolkit. Monitoring what is happening real time at an event
makes it easy to understand successes and failures.
Slideshare is becoming a prominent channel to streamline slides.The opportunities for promotion and increase attendees satisfaction are evident.
Social Advertising is a powerful substitute for mailing lists.Marketers are investing more in it. Yet its e�ectiveness is tied to
a wider social engagement strategy.
WE DECIDE TO ATTEND IFOUR PEERS DO
ATTENDEES CHOOSE THEM