#Slovenia Classic Wine TourTarget Market: Adult wine loversObjectives: To promote Slovenian wine, particularly the most well-known one from Maribor city by giving visitors exciting experience to explore the history and activities in the world’s oldest vineyard.

The activities:

1st Days 2nd Days 3rd Days

welcoming tourists by a traditional welcome dance, an offering of some traditional culinary, visiting a traditional wine, having a taste of the wine produced.

visiting a modern factory, gathering in a lunch consisting of local culinary, watch a beautiful sunset in vineyard, having a tour around the vineyard and to be allowed to pick up the fruits and consume

visiting the old vine house, enjoying the history of the vine house, exhibition of various brand of wine products, geting gifts related to the vine products such as an exclusive book about Maribor’s wine, Maribor overview booklet and mini-replica of the old vine house.

#“Grape” TouringTarget Market: FamilyObjectives: To get “the feel” of becoming a Slovenian grape farmers

The activities: All of the following are related to “the feel” of being a Slovenian grape farmer:

• To promote low carbon dimensions, we can conduct a jogging contest among families in the vine yard by giving rewards to them who have won. All rewards should be correlated with the vine yard.• To make the whole area as a free smoking area• To prohibit motor vehicles within the vineyard• For families, design a play-ground for the children, a small football field and a small vineyard where they can imitate farmers to plant and harvest• Demonstrate how to make a typical local drinks, snacks and dishes that use grapes as the main ingredients• Design a very short play by asking visitors to be the characters by twist capturing of the story or role the players should do. From this role-play, we can make a contest between families. It should be about the life of local farmers by inserting a message that we should keep environment given.• To arrange a food bazaar in the closing festival where typical traditional and local foods are sold where thirsty participants of all kind activities can enjoy• Organize a closing festival for all tourism activities. There will be lots competitions such as Grape-Eating competition, decorating A Bucket of Grape and electing Miss Grape Tourism for kids and grown ups. As souvenirs, each tourist will get a grape-shaped doll which could be a new mascot of Maribor’s vineyard.

Some examples of activity in “Grape” Touring:

Souvenirs for the visitors:

BENEFITS OF PRODUCTTravelers will get• A remarkable and unforgetable experiences• A knowledge about Maribor, especially for its grape processing and history• An experience of doing a healthy and natural life-style with local people• A good way in socializing and mingling with others

Slovenia will • Make government able to promote the tourism sector of Malibor, mainly for its wine product, to create

awareness and boost the selling of Slovenian wine in the international market.• There will be an increase in local people’s income such as for wine producers, grape farmers, transportation and

hotel providers, and also for the fashion business (stitchery and local textile manufacturer who provide gowns for “ Miss and Mister Grape Village Tourism” contestants.

• Increasing the national income• Creating peace for all humankind• Reducing the unemployment rate

Earth • In the long term, our tourism package will grant a postive effect for environment since we educate people to

save the ecosystem and live in natural way.

“Our product provides an environmental value. So, this product is very suitable for the latest market trend headed to 3.0 Marketing Concept (Philip Kotler, Hermawan Kertajaya,

and Iwan Setiawan[2010]) which put a focus on human-centric value.”