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HELPING YOUR CHAPTER

GO SOCIAL

10/3/09

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• PR professional since 1991• Avid social Internet user since 1994• Online community creator and participant since

1998• Blogger since 2001• Professional blog at www.larakretler.com• Social media practice lead at Fahlgren Mortine

PR• PRSA chapter leadership since 2003

About Lara Kretler

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Benefits of social media• Build deeper relationships and communities• Increase awareness for your chapter• Broaden your prospect network• Achieve search engine prominence (SEO)• Increase your web or blog traffic• Break through clutter to reach journalists• Empower members to become viral

ambassadors for the chapter• Watch for future chapter leaders

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Central OH PRSA social profiles

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LinkedIn• Objective: Greater engagement with and between

members– Created group in February 2008– Rolled out to membership via email and newsletter– Managed by Membership Committee– 203 members have joined to date

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– Positioned as a member benefit• Access rich profiles for fellow chapter

members• Uncover hidden connections

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Facebook

• Objective: Awareness, communication with prospects– Created group in July 2008– Anyone can join– Communicated to membership via newsletter– Managed by Membership and PR Committees– 90 members and prospects have joined to date

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Twitter

• Objective: Awareness, communication with prospects and members– Created account in August 2008– Anyone can follow @PRSAcentralOhio– Communicated to membership via newsletter– Managed by Membership and PR Committees– Event attendees encouraged to live-Tweet using our

hashtag #COPRSA– 455 followers to date

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Delicious• Objective: Thought leadership through content aggregation

– Created profile and began populating with content in early 2009

– Communicated with members via every newsletter– Great resource for all members; accessible by anyone– Managed by PR Committee– Aggregated links from Delicious are also used for

Twitter content

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Top social networks

• Facebook• Twitter• LinkedIn• Flickr• Youtube• Delicious• Local social sites

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Niche social sites

• MyRagan• PRopenMic• PitchEngine• PRpeeps• 4,048 PR related communities on Ning.com

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• Create and share useful, meaningful content– Update “status” regularly with news, information,

events and links– Answer questions, offer advice– Provide tips and info related to our industry– Showcase expertise to gain credibility– Add value to gain and keep followers/friends/

members

• Be human, memorable and likeable• Build relationships on and off-line

Contributing to the community

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A: Whoever is passionate about it and steps up to champion

Q: Who owns social media?

QUESTIONS?Lara.Kretler@Fahlgren.com@LaraK on TwitterBlog at www.larakretler.com614-383-1618 (w)937-271-9151 (c)