Akber Depok 16 Maret 2013 : “Follow Your Passion” w/ @muadzin
Socmed for business akber by @pasarsapi
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Transcript of Socmed for business akber by @pasarsapi
Social Media for Business
@pasarsapi2013
Social Media Landscape
Data pengguna internet dan
mobile
Business on Social Media
AwarnessPromotion/MarketingSalesMonitor brand/ competitorCustomer CareCSR / movement reputasi
awarness
Promotion/marketing
sales
Monitoring
Customer Care
CSR/ Social Movement
reputasi
4 point utama Campaign di Social Media
STRATEGI
CHANNEL
CONTENT
MEASUREMENT
Strategi• Riset di online• Strategi dibangun berdasarkan riset• Tentukan target audience• Pilih tools / channel• Budget
Target market
• Ada berapa segmen
• Visualkan setiap segment, pelajari perilakunya
• Tentukan cara berkomunikasi sesuai segment, baik content maupun channel
Social Media Channel :•Facebook•Twitter•Youtube•Blog•Kaskus•Others : Instagram, LinkedIn, Foursquare, Pinterest, Google+, etc
Channel
Content
• Teks• Link• Visual : foto, video, animasi• Activity : Games, kuis, social movement, etc• Voice
4 : 1Komposisi content
Content is KINGDistribution is KINGKONG
Danny Oey - Mindtalk
Measurement
Tools monitoring & measurement
Optimizing• Buzzer/influencer/ KOL• ads
waktu
• Tentukan waktu posting sesuai dengan “crowd” masing2 target audience
• Gunakan monitoring tools untuk memahami “peak session” dari target audience
How to communicate in social media
• Tell the truth• Genuine• Humanize your social media• Always remember that whatever you do
on the social media is public• Create conversation• Understand the Company & social media
ethics• Iteractive but do NOT reactive. Be wise.• Think before posting
Etika Saat ini belum ada etika yang disusun
secara khusus untuk promosi di online Ikuti aturan masing-masing channel Gak boleh spamming Gak boleh Tag-ing sembarang Tidak SARA, Porno, atau mendiskriditkan
produk/orang lain Etika yang berlaku di industri advertising
dan PR bisa dijadikan acuan Ukurlah diri sendiri, jika kamu merasa
terganggu dengan metode promosi tertentu jangan digunakan
Karir di Social Media Social Media Admin Social Media Manager /
Community Manager Social Media Analyst Content Manager / Editor / Copy
writing/ Visual Social Media developer Social Media placement
Email : [email protected] : @pasarsapiFacebook : Ainun Chomsun