PRSA 2013 Yearbook

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Transcript of PRSA 2013 Yearbook

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We’re new, just like you.

At the start of 2013, a handful of young professionals took the reins of PRSA Young Pros in Southeastern

Wisconsin. At the time, we didn’t know each other that well. But, we shared a passion in connecting

with young professionals and providing that opportunity to others as well.

We’ve come a long way since that cold, February meeting at Starbucks.

In the past year, we’ve built upon the success of the previous board and hosted some exciting monthly

events focused on education and fun. We launched the first-ever mentor program that connects young

and seasoned professionals. We developed a

fresh, new look, including a logo and branded

social media pages. We’ve grown our network of

young professionals by more than 200 percent to

nearly 400 individuals. And we’ve watched proudly

as several young professionals moved further up

the ladder at their companies this year.

But, we’re not stopping there. We are hard at work developing a great lineup of events for 2014 and

continuing to recruit more young professionals like you. Take a look at the following pages to learn what

our group is all about. Then, make a point to join us for one or more events in the coming year. And,please, bring a friend, tell a colleague about our group, or sign up to get more involved.

Like you, our journey is new. We hope to continue to inspire you as we grow together.

- The PRSA Young Pros Board 

Who We Are PRSA Young Pros is a sub-group of the Public Relations Society of

America Southeastern Wisconsin Chapter. Our mission is to ensure

the future strength of the public relations and social media industry

in Southeastern Wisconsin by connecting young communications

professionals and building community through monthly educational

outings, networking opportunities, and fun. There is no annual

membership fee, though young professionals can further expand

their network by becoming a member of PRSA. Discounted fees

are available for those new to the field. Event proceeds help fund

PRSA Young Pros programming throughout the year.

“WE ARE HARD AT WORK DEVELOPING A

GREAT LINEUP OF EVENTS FOR 2014 AND

CONTINUING TO RECRUIT MORE YOUNG

PROFESSIONALS LIKE YOU.” 

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2013

Our executive board consists of a great team of dedicated, young professionals:

Katie Baumgart — Co-ChairKatie Baumgart is a co-chair for Young Pros, and a 2012 graduate

of The University of Findlay. She is currently working as a public

relations assistant account executive at Laughlin Constable. Prior

to this, she was an intern at VISIT Milwaukee and in the office of

public information at her university. You can reach Katie at

[email protected].

Sarah Kikkert — Co-ChairSarah Kikkert is a co-chair for Young Pros, and 2012 graduate of

Marquette University. She is currently working as communicationsand social media coordinator for Wisconsin State Fair Park after

working as an intern for the State Fair for two years while in

school. Prior to this, she worked at Mueller Communications. She

has also interned with the Marquette University Career Services

Center, the Milwaukee Children’s Choir and Golden Chic Events &

Consulting. You can reach Sarah at [email protected].

Jackie Hribar — Secretary/TreasurerJackie Hribar is secretary/treasurer for the Young Pros, and a

2002 graduate of Marquette University. She is currently working

as a senior public relations account executive at Celtic Inc.,Brookfield. Her clients include Irish Fest, Edvest and Kohler

Generators. Prior to this, she worked at Caffeine Communications

where she introduced a new generation to Harley-Davidson

motorcycles. She also worked at VMS Chicago and Meyer &

Wallis. You can reach Jackie at [email protected].

Meghan Boyle — Social Media ChairMeghan Boyle is social media chair for the Young Pros, and a

2007 graduate from UW-Stevens Point. She is currently working

as an assistant account executive at Celtic Inc., Brookfield. While

in school, Meghan interned in London for Waterwise, a nonprofit

organization, where she worked with Parliament and major news

outlets such as the BBC. She also enjoys volunteering for a

number of local organizations including the Shamrock Club of

Wisconsin. You can reach Meghan at [email protected].

We are excited to welcome

the following additional board

members for 2014:

Gus Lopez 

Capstone National Partners

Events & Programming Chair

Megan Hemmelgarn

Bader Rutter

Social Media Chair

Jordan Steinert

Charleston | Orwig

PRSSA Chapter Liaison

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This year, we launched the inaugural PRSA Southeastern Wisconsin Chapter Mentor Program, a partnership

between the Chapter and the Young Pros. The program was created to foster relationships between young

and seasoned professionals with a goal of strengthening the future of the public relations industry.

For our mentees, the program offers an opportunity to learn the ropes, establish a network, and obtain

career advice. Meanwhile, our mentors benefit from exercising their leadership skills and keeping up-to-

date with new technologies from a younger generation.

To kick off the program, we hosted a mentor mixer at Transfer Pizzeria in June where mentors and

mentees met for the first time. After working their way through a series of clues, each pair got a

chance to know each other better, personally and

professionally. Over dinner, mentors and mentees

had a chance to establish their goals for the

mentorship.

Midway through the year, we hosted a social

outing at a Milwaukee Brewers game. In January,

we’ll encourage each pair to attend a PRSA

Chapter luncheon together. In between, mentors and mentees are invited to meet up, grab some coffee,

and discuss the public relations topics that interest them.

We have 16 wonderful mentors and mentees this year. Take a look at their names below. We look

forward to both continuing and expanding the program in 2014.

MENTEES

Katie BaumgartLaughlin Constable 

Emily Bultman

Wisconsin DentalAssociation

Julie Caan

Vollrath Associates 

Jessie Deschane

Core Creative 

Sarah Doran

Bader Rutter 

Jackie Hribar

Celtic, Inc.

Sarah Kikkert

Wisconsin State Fair 

Justin Smith

Trefoil Group 

MENTORS

Bill BusslerCeltic Inc.

Alan L. Gaudynski,

APR, Fellow PRSAPR Wisconsin

Jessica Vollrath Huebner

Vollrath Associates 

Steve Johnstone

The Falk Group 

Leslie Stachowiak

Kohler Co., Hospitality& Real Estate 

Michail Takach

Manpower Group 

Jerry Topczewski

Archdiocese ofMilwaukee 

Carol S. Weber, APR

Wisconsin Dental

Association

“AFTER WORKING THEIR WAY THROUGH

A SERIES OF CLUES, EACH PAIR GOT A

CHANCE TO KNOW EACH OTHER BETTER,PERSONALLY AND PROFESSIONALLY.” 

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2013

Each month, the PRSA Young Pros host a networking event that centers on education or entertainment.

MARCH EVENTBLUtender Battle 

Our first event of the year kicked off in March at Blu at the Pfister Hotel. An

annual tradition, it marks the passing of the torch from one year’s board to the

next. Last year’s co-chairs staffed the bar for one hour, followed by this year’s

co-chairs. Young pros helped raise money for 2013 programming as they met,

mixed, and mingled.

APRIL EVENT

Women Creating Change 

During YP Week in Milwaukee, the Young Pros teamed up with the WGirls, a

female-based volunteer group, to present a panel on Women Creating Change.

The event, held at the Charles Allis Art Museum, highlighted pioneering women in

the nonprofit industry who are working to make our communities stronger. They

included: Amy Heller, Founder and International President of the WGirls Inc.; Leslie

Colvin, Founder and President of Wgirls Milwaukee; Brittani Von Ruden, Director

of Marketing and Public Relations at Museum of Wisconsin Art; Sarah Fierek,

Director of Underwriting Partnerships and On-Air Personality at 88Nine Radio

Milwaukee; and Alison Nolan, Public Relations Specialist at Children’s Hospital.

MAY EVENT

Media Mash Up 

A panel of young professionals in the media shared their tips and best practices

during this event at Stone Creek Coffee’s roasting headquarters. The panel

included: Sandra Torres of CBS 58, Erica Breunlin of BizTimes Milwaukee, Jeff

Engel of The Business Journal, and Jesse Mitchell of 97.3 Radio Now. A private

barista served all-you-can-drink lattes, tea, and coffee drinks.

JUNE EVENT

Summer Social 

Young professionals enjoyed the beauty of summer along the Milwaukee River

during a relaxed, summer social event in June. Friends, old and new, unwound

at Rustico Pizzeria in the Third Ward over classic, summer cocktails.

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JULY EVENT

OnMilwaukee Open House 

OnMilwaukee opened their doors to the PRSA Young Pros in July. This event

offered a first-look at the online magazine’s new, downtown headquarters. Editorial

staff was on hand to answer questions about how to pitch the media and the

best ways to interact with journalists. To provide fuel for networking, Milwaukee’sfamous Sprecher Root Beer was served in Mason jars along with pretzels.

AUGUST EVENT

Young Pros Bond Over Bocce 

For our August event, young pros went head-to-head on the ultimate urban

bocce field in Milwaukee. This relaxing, late summer event was hosted at

the Intercontinental Hotel. New and old friends were invited to network while

enjoying some light competition.

 

SEPTEMBER EVENT

Discuss: Crisis Communication 

Our September event focused on an important issue in the public relations

industry – crisis communication. During this event at Gravity Connect, young

pros were matched with a crisis communications professional and assigned

one of three real-life crisis case studies: the LIVESTRONG/Lance Armstrong

Crisis, National Peanut Butter Recall, or Swiffer Wet Jet Pet Rumor. Each group

presented their strategy and tactics for overcoming the crisis before opening thefloor to a group discussion.

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2013OCTOBER EVENT

Splash Studio 

Splash Studio, a painting bar in the Third Ward, opened their doors to a private

Young Pros event in October. During a fun, three hour painting instruction

session, each participant was invited to explore their creative side as they

created a nighttime, city skyline on canvas. The group enjoyed pizzas catered byRustico Pizzeria along with mini cupcakes.

NOVEMBER EVENT

10 Principles of Social Content 

First presented at the Marquette Univeristy PR + Social Media Summit in

October, the PRSA Young Pros hosted an encore presentation by Sarah Van

Elzen, Social Media Director at Hanson Dodge Creative. Sarah discussed what

defines “good” content, provided industry relevant examples, and showcased

the top 10 principles every writer needs to know. Afterward, young prosnetworked over cheese plates, fruit and wine.

DECEMBER EVENT

PR Palooza

The PRSA Young Pros, together with the PRSA Southeastern Wisconsin Chapter,

will host a kick off to the holiday season in early December. PR professionals will

mix and mingle during a fantastic networking event in a one-of-a-kind setting –

the Historic Miller Caves at Miller Brewing Company. All are invited to have a cup

of cheer and converse with public relations professionals throughout the regionwho work in agency, corporate and in-house settings.

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If you are interested in attending our events,

becoming a member of PRSA, or just want to know

more about PRSA Young Pros, we’d love to hear

from you! Send us an email or connect with us on

social media!

  Email: [email protected]

  Tumblr: PRSA Wis Young Pros

  Twitter: @PRSAwisYP

PRSA Young Pros Offers You a Chance to:

• Grow professional skills at development events

  • Share best practices in the Public Relations,

Marketing and Communications industries

  • Network in casual and professional settings with

other local, young pros

  • Access seasoned professionals with our

exclusive Mentor Program

  • Give back to the Milwaukee PR community

  • Connect, succeed and have a blast while doing it!

Logo and Design by Alisha Denomme 

alishadenomme.com

@alishadenomme

Illustrations by Autumn Brown 

behance.net/autumnbrown

[email protected]