Cellit Mobile 1209
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Transcript of Cellit Mobile 1209
©Cellit Marketing
Mobile Marketing Opportunities
©Cellit Marketing
Mobile reality
TALK TO YOUR CUSTOMERSTHE WAY THEY TALK TO EACH
OTHER!
Compared To 293.8 Million Google Searches
Per Day
1.5 Billion Text Messages Sent In The US Every Day
There Are More Text Messages Than Mobile Calls Made
Who are they?
Source: Limbo Mobile Advertising Report, q1 2008
iPhone, Blackberry etc. driving mobile web use + development for older demos
18-24
23%25-3425%
35-49
30%
50-6417%
65+6%
WAP Users by Age
18-2423%
25-3426%
35-4935%
50-6413%
65+3%
SMS Users by Age
Consumer Reach
©Cellit Marketing
Source: Limbo Mobile Advertising Report, q4 2008
• Average age for mobile media users is 36
• 81% use mobile media more than once a week
• 46% using it daily
• 43% favored offers, viewing marketing formats with perceived value as the most appealing
Mobile Marketing Association, Mobile Attitude & Usage Study 11/08
SMS on the Rise
2002 2003 2004 2005 2006 2007 2008 20090
200
400
600
800
1000
1200
1400
1600
©Cellit Marketing
Ages 65 +
Ages 55-64
Ages 45-54
Ages 35-44
Ages 25-34
Ages 18-24
Ages 13-17
0% 20% 40% 60% 80% 100%
Likelihood to Use SMSMobile Marketing Association, Mobile Attitude & Usage Study 11/08
Acceptance
©Cellit Marketing
©Cellit Marketing
Ever Upward
• Smart-phone models are projected to increase 25 percent this year, according to Gartner – San Jose Mercury News, June 12, 2009
• Nearly 33% of those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009
• Mobile advertising market is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009
• 22.3 million mobile subscribers use the mobile web daily…more than double from the prior year. – Mobile Marketer, July 17, 2009
©Cellit Marketing
Who Is Cellit?• Started 2004• Based in Chicago, with offices in
Phoenix and St. Louis• Over 800 clients – SMS, WAP & Apps• 15,000,000 SMS messages sent• Executive team with extensive
marketing backgrounds• True marketing company, not just
vendor
©Cellit Marketing
The Cellit Difference
• Mobile as CRM– Build unique customer database– Send the right message to the right user
at the right time
• Mobile as Universal– Proprietary database of over 8,000
phone models– Best possible end-user experience
©Cellit Marketing
Cellit Mantra – The 4 Cs
• Cadence– It’s all about the timing
• Content– Value of the message or offer
• Commitment– Full mobile presence
• Consultancy– Experience to help guide
©Cellit Marketing
Cellit Approach
• Multichannel capabilities
• Crawl – Walk – Run– Engage– Examine– Strategize
• Scalable solution• Multilayer
responsibility• Custom development• Specialized toolset
360° Holistic Approach
SMS
Mobile Web
Applications
Games
Video
Wallpapers
Ringtones
©Cellit Marketing
Retail Print Broadcast CPG Hospitality Live Events
Marquee Clients
©Cellit Marketing
Cellit Server
Data filters
Offers & messages
Device & carrier
info
Intelligent Platform
Best possible end-user
experience
©Cellit Marketing
Customer Response
• Contests• Offer responses• Reservations &
purchases• Information
requests
©Cellit Marketing
Push Marketing
• Offers & information based on user data
• Surveys based on audience activity
• Trackable coupons with built-in redemption tools
Proximity Solutions
• Growing segment of mobile content
• Live interactive hotspots
• Immediate contact
• Location aware
©Cellit Marketing
Mobile Web
• Content optimized for user experience
• Available on wide variety of devices
• Allows for deeper interaction
• mCommerce opportunities
©Cellit Marketing
Applications
• Resident on the device
• Rich content & user experience
• Take advantage of features unique to device
• iPhone, Android, Blackberry, Windows Mobile, J2ME
• Creating a message is as easy as sending an email
• Preview message on screen before sending
• Advanced, rules-based engine allows targeting via consumer behavior and collected data
• Schedule delivery for specific times
• Easy entry of redeemed offers
• Robust, easy report system shows popular coupons
Create Messages Send Messages Track Offer Redemption
Platform Examples
©Cellit Marketing
• Deliver ringtones, wallpapers and animations with the click of a mouse
• Studio determines how to send content to specific subscribers automatically
• View incoming poll results in presentation-quality, full screen animations
• Launch new polls at any time
• Run multipart surveys
• Attach data collection results to subscriber record
• Send messages based on data collected
Deliver Ringtones & Photos Run Polls Collect Data
Platform Examples
©Cellit Marketing
©Cellit Marketing
Mobile Roadmap
• 90-120 days• Provision• Approve
Obtain Shortcode
©Cellit Marketing
Differentiators
• Crawl – Walk - Run• Mobile as CRM • World class platform• Multi-layer responsibility assignment• Open architecture for integration• Robust reporting• Consulting
©Cellit Marketing
QUESTIONS?
Randy Atkisson312-288-8329