CASUAL GAMES DESIGN8 tips & tricks for the most e�ective game development

1. Player is more than a user. Player is simply a player - don’t forget to make the pleasure of playing as the center of game development. If the user experience is heavily focused on the buying process it might be demotivating for the player.

2. Freedom to play. Structure your game as a sequence of mini-cycles/levels, that in a very short of time frame can remunerate the player. A player will choose to play for a long time if it’s easy to play “just one more game” and they are able to leave at any point.

3. Create a “never-ending” story. Create an “endless” game: give the player a compelling experience that makes it di�cult to interrupt the game.

4. Know your player.De�ne the target player of your game. Richard Bartle’s taxonomy can be useful:- Achievers - objective is to reach the goal; - Explorers - aim to deepen their knowledge of the game;- Socializers - consider the game a means to interact with other players;- Killers - �nd satisfaction in defeating their opponents;These pro�les de�ne di�erent gaming experiences, but don’t forget that many players belong to more than one category.

5. Keep a balance.When designing the game evolution �ow try keeping the balance between the increase in di�culty and gamer’s skill level. The game path should not be linear, but consist of a sequence of mini cycles, keeping the player in a state of mild anxiety and giving them the satisfaction of passing a level.

6. Socialize it.Integrate your game with social networks so that the players can share their gameplay experience: social media provides free publicity and helps recruit new players.

7. Free should mean F-R-E-E.Don´t make it necessary to buy stu� to enjoy the game. Freemium games focus on increasing the number of players to broaden the base where various monetization models can be applied.

8. Open their wallet.In-app purchases shouldn’t be too pricey. This allows the player to feel comfortable with making future purchases within the game.

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