Case Study - Logo Design
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Transcript of Case Study - Logo Design
Research study conducted by:
Case Study -Logo Design
Total Respondents: 213Results Collected from 5.31.11 – 6.1.11
Please indicate your age:
Under 18 years old
18-24 24-35 35-45 46-55 55+0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
0.00%
36.15%30.05%
18.31% 15.49%
0.00%
Please indicate how appealing you find the above logo design:
Logo 1
Not at a
ll appealin
g
Not very appealin
g
Neutral
Appealing
Very appealing
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
7.98%
32.86% 36.62%
21.13%
1.41%
Please indicate how appealing you find the above logo design:
Logo 2
Not at a
ll appealin
g
Not very appealin
g
Neutral
Appealing
Very appealing
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
4.69%
22.07%
34.27% 32.86%
6.10%
Please indicate how appealing you find the above logo design:
Logo 3
Not at a
ll appealin
g
Not very appealin
g
Neutral
Appealing
Very appealing
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
13.15%
26.76% 29.58%
19.72%10.80%
Please select the logo designs you feel fits each statement listed.
Fun Image
Logo 1 Logo 2 Logo 3
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
12.99%
38.19% 37.01%
11.81%
None
Please select the logo designs you feel fits each statement listed.
Collegiate
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
23.48% 26.09%19.13%
31.30%
Logo 1 Logo 2 Logo 3 None
Please select the logo designs you feel fits each statement listed.
Formal
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
45.69%
20.69%
9.91%
23.71%
Logo 1 Logo 2 Logo 3 None
Please select the logo designs you feel fits each statement listed.
Unique
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
19.67%
29.92% 29.51%
20.90%
Please select the logo designs you feel fits each statement listed.
Contemporary
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
30.42% 28.33%20.83% 20.42%
Please select the logo designs you feel fits each statement listed.
Entertaining
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
12.50%
35.08% 34.68%
17.74%
Please select the logo designs you feel fits each statement listed.
Serious
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
58.37%
12.45% 12.88%16.31%
Please select the logo designs you feel fits each statement listed.
Clever
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
15.61%
25.74%30.80% 27.85%
Please select the logo designs you feel fits each statement listed.
Friendly
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
16.34%
40.08%
29.18%
14.40%
Please select the logo designs you feel fits each statement listed.
Innovative
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
20.09% 23.08% 23.93%
32.91%
Please select the logo designs you feel fits each statement listed.
Boring
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
43.75%
15.83%21.25% 19.17%
Please select the logo designs you feel fits each statement listed.
Uncomplicated
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
35.32%
24.54% 21.93%18.22%
Please select the logo designs you feel fits each statement listed.
Believable
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
29.96% 31.52%
19.46% 19.07%
Please select the logo designs you feel fits each statement listed.
Stands out from others
Logo 1 Logo 2 Logo 3 None
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
14.85%
34.93% 33.19%
17.03%
Series10%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
31%40%
29%
Based on the above description of [INSTITUTE], which logo do you feel best represents [INSTITUTE]?
Logo 1 Logo 2 Logo 3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
26%
44%
31%
40%
22%
37%
Best Worst
Please indicate which design you feel is the most appealing and which design you feel is the least appealing:
Logo 1 Logo 2 Logo 3
What is your gender?
Male Female0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
54.46%45.54%
What is your current annual household income?
Under $25,000
$25,000 – $49,999
$50,000 - $74,999
$75,000 - $149,000
$150,000 or more
Prefer not to answer
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
23.00%30.52%
17.37%10.80%
3.29%
15.02%
What is your employment status?
Employed Full Tim
e
Employed Part time
Self-employed
Student
Homemaker
Retired
Unemployed for 1
year or m
ore
Unemployed for le
ss than 1 year
Other, please sp
ecify:
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
38.03%
11.27%5.63%
19.25%9.86%
1.41%6.57% 4.23% 3.76%
What is the highest level of education you completed?
Some high school
High school
Associa
te degree
Some colle
ge
Bachelor d
egree
Master’s
degree
Doctoral d
egree
Professi
onal degree (e
.g. JD, M
D)
Other, please sp
ecify:
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
4.23%
29.58%
8.45%
30.99%
15.49%6.57%
1.41% 2.35% 0.94%
Please indicate your marital status:
Single Married Widowed Divorced Separated Living with significant
other
Prefer not to respond
Other, please
specify:
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
48.83%
29.58%
1.88% 3.76% 3.76%7.51%
3.76% 0.94%
Which of the following best describes your ethnic origin? Please select one.
Caucasia
n/White
Africa
n-Americ
an
Hispanic
Native American
Asian
Prefer not to
resp
ond
Other, please sp
ecify:
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
59.62%
10.33% 10.33%3.76%
9.86%4.69% 1.41%
This survey was conducted online via social networks among 213 individuals.
This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be
calculated.
For more in depth survey methodology, please contact Lab42 at [email protected]
A B O U T T H I S S U R V E Y