Logo analysis and comparisonLogo analysis and comparison

Logo 1Logo 1Logo 1Logo 1TypeType: Form of slab-serif font used with the : Form of slab-serif font used with the ‘‘wiredwired’’

put in bold. This places emphasis on the word put in bold. This places emphasis on the word and therefore the importance and significance in and therefore the importance and significance in

relation to the logo. relation to the logo. ShapeShape: Multiple freehand lines have been drawn : Multiple freehand lines have been drawn and put in three different colours. This relates and put in three different colours. This relates back to the back to the ‘‘wiredwired’’ element and corresponds element and corresponds

nicely to the text. The shape is fairly abstract and nicely to the text. The shape is fairly abstract and three dimensional which also increases the three dimensional which also increases the

impact of the logo aesthetically. The shape also impact of the logo aesthetically. The shape also resembles a mug which could be full off coffee resembles a mug which could be full off coffee

which gets you ‘wired’. which gets you ‘wired’. Colour: Colour: The font is in white which contrasts nicely The font is in white which contrasts nicely

with the grey background and the full stop has with the grey background and the full stop has been put in green to add variety and extra been put in green to add variety and extra

interest. This also complements the actual logo interest. This also complements the actual logo where bright and vibrant colours have been used where bright and vibrant colours have been used

to set the logo apart from the text. to set the logo apart from the text. Successful? Successful? Overall, I think that the design is very Overall, I think that the design is very simple but reasonably effective. The logo itself is simple but reasonably effective. The logo itself is

very different and unusual which would very different and unusual which would immediately give a company their own identity in immediately give a company their own identity in

terms of advertising etc. terms of advertising etc.

Logo 2Logo 2Logo 2Logo 2TypeType: The sans-serif : The sans-serif ‘‘RR ’’ has been put in bold has been put in bold which allows it to stand out and grabs the which allows it to stand out and grabs the

audiences attention straight away. audiences attention straight away. ShapeShape: The edges of the surrounding shape have : The edges of the surrounding shape have been rounded which ensures the shape isnbeen rounded which ensures the shape isn’’t too t too harsh. This also works well with the chosen font harsh. This also works well with the chosen font

for the for the ‘‘RR ‘‘ as a quite curvy, rounded font has as a quite curvy, rounded font has been used. The been used. The ‘‘RR ‘‘ is attached to the star which is attached to the star which relates directly to the brand and, combined with relates directly to the brand and, combined with

the the ‘‘RR ‘‘ symbolises the Rockstar brand very symbolises the Rockstar brand very effectively. effectively.

ColourColour: Unlike the dark grey background used in : Unlike the dark grey background used in the previous logo, a vibrant orange has been the previous logo, a vibrant orange has been

used for this background. This contrasts with the used for this background. This contrasts with the black used for the text and the outline round black used for the text and the outline round

both the whole logo and the star. both the whole logo and the star. Successful? Successful? Again this logo design is very simple Again this logo design is very simple but it is recognised around the world as a result. but it is recognised around the world as a result. It makes use of the dark/light contrast much like It makes use of the dark/light contrast much like

the previous logo and has an effective visual the previous logo and has an effective visual impact. impact.

Logo 3Logo 3Logo 3Logo 3TypeType: Simple, sans-serif font used in bold which : Simple, sans-serif font used in bold which allows the text to stand out. A different font has allows the text to stand out. A different font has been used for the been used for the ‘‘CATCAT’’ which adds variety and which adds variety and

interest. This is not dissimilar to how the second interest. This is not dissimilar to how the second word in the first logo was put in bold. This allows word in the first logo was put in bold. This allows certain words to stand out and have the desired certain words to stand out and have the desired

effect. effect. Shape/colourShape/colour: The shape of the logo is very : The shape of the logo is very effective. The white background has been used effective. The white background has been used as a base layer to build the logo around it. The as a base layer to build the logo around it. The outline of the catoutline of the cat’’s face is clearly visible as the s face is clearly visible as the white shape contrasts with the purple. This also white shape contrasts with the purple. This also

blends in with the white background and blends in with the white background and complements the text nicely. The other two logos complements the text nicely. The other two logos didn't use this technique, it was just block shapes didn't use this technique, it was just block shapes

with different fills rather than using the with different fills rather than using the background to make the outline of the shape. background to make the outline of the shape. The ‘C’ and the ‘A’ also resembles a cats tail The ‘C’ and the ‘A’ also resembles a cats tail

which is very effective. which is very effective. Successful? Successful? The logo works well but, personally, I The logo works well but, personally, I feel that the colours are a bit bland and tame. feel that the colours are a bit bland and tame.

With more vibrant colours this could be a really With more vibrant colours this could be a really visually stimulating logo. However, this company visually stimulating logo. However, this company

may have wanted a subtle approach. may have wanted a subtle approach.