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THE PROBLEM IS ABSENTEEISM DUE TO

EMPLOYEES’ BAD HEALTH

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THE PROBLEM IS ABSENTEEISM DUE TO

EMPLOYEES’ BAD HEALTH

10.000.000.000 €/year

loss, only for Belgian companies3

The Problem: Absenteeism

sickness cost

loss for Belgian companies

5000 € PER year

PER employee

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Leads to a Solution:

More Sports Means less Absenteeism

“Significantly higher duration of absenteeism among employees not practicing sports of approximately 5 days/year.”

Effect of sporting activity on absenteeism in a working populationS G van den Heuvel, H C Boshuizen, V H Hildebrandt, B M Blatter, G A Ariens, P M Bongers

“one day of exercise per week is associated with lower absenteeism”

Relationship between frequency of aerobic activity and illness-related absenteeism in a large employee sample

Jacobson BH1, Aldana SG

“Taking part in an employer fitness programme can lead to a significant decrease in absenteeism.”

Employee Fitness Programmes, Absenteeism and General Well-Being

Kerr, J. H. & Vos, M.

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Our Solution: CarrotClub

Help companies incentivize employees to do

more sports in order to reduce costs

related to absenteeism that are due to bad

health and lack of team spirit

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How does it Work?

EARN CARROTS BY

RUNNING ON OUR GPS

TRACKING APP

#1 TRACK

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How does it Work?

STIMULATE TEAM SPIRIT

AND COOPERATION

THROUGH INCREASED

SOCIAL CONTACT BETWEEN

COLLEAGUES

#2 Challenges

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How does it Work?

REWARDS SERVE AS

NEEDED AFFIRMATION AND

ONGOING MOTIVATION

#3 REWARDS

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SECRET SAUCE = V1.0 FORMULA*

Social

Devotion

Performance (+ improvements)

*Invented at

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INCREASE IN

PRODUCTIVITY AND

DECREASE IN

ABSENTEEISM

WHY CUSTOMERS ARE GOING TO LOVE IT

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WHY CUSTOMERS ARE GOING TO LOVE IT

IT GIVES A FRESH AND

DYNAMIC IMAGE OF THE

COMPANY

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THERE IS NO FINANCIAL

RISK FOR COMPANIES

USING OUR SERVICE

NO CURE NO PAY

WHY CUSTOMERS ARE GOING TO LOVE IT

VALIDATION

SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS

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VALIDATION

SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS

80 % WOULD DO MORE SPORTS IF THEIR COMPANY

WOULD GIVE THEM INCENTIVES

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VALIDATION

SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS

+94% IS INTERESTED IN GETTING INCENTIVES AS A WAY

TO DO MORE SPORTS

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VALIDATION

SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS

+94% IS INTERESTED IN GETTING INCENTIVES AS A WAY

TO DO MORE SPORTS

SO WE HAVE A +14% IMPROVEMENT MARGIN

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VALIDATION

CUSTOMERS :

HR DEPT.’S OF MEDIUM TO LARGE COMPANIES

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VALIDATION

CUSTOMERS :

HR DEPT.’S OF MEDIUM TO LARGE COMPANIES

KRIS VANDAELE, CEO FIFTHPLAY:

“i think CarrotClub can be a great extension to the

existing current employee benefit program”

Q MANAGER AT ELECTRABEL:

“i think CarrotClub would work very well to increase

team spirit and enhance company culture”

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WHAT DID WE DO THIS WEEKEND?

• VALIDATION: fields studies, facebook, SW Participants

interviews, calls, etc.

• NAME CHANGE: Fat For Fit CarrotClub

• MARKETING WEBSITE

• CONSTRUCT A NICE BRAND IMAGE

• DYNAMIC APP WITH WORKING FUNCTIONALITIES

• « CARROTS » CALCULATOR ALGORITHM

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IT ALL STARTS WITH A BUNNY TEAM

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Designer wizard - Developer king - Mathematical Engineer Einstein - Business developer Emperor

– Financial Number Juggler – Marketing Guru – Sales Dude

THANK YOU

We would be glad to make new HR friends.

If you know any in your network, please

introduce us !!!

Visit us on our website :

www.monsieurm.be/carrotclub

And registrer to our beta version.

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DEMO

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BACK UP SLIDES

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CUSTOMER ACQUISITION STRATEGY

• We send biological carrots to HR of med-large company

– Inside > brochure and proposal to meet .

• HR events, we distribute carrots as marketing goodie

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Our Differentiation Factors

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What’s our special sauce ?

•

Self Empower with short-

term achievements

Increase social contacts,

compare and compete with

peers

With gifts as rewards you

find a reason to move

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Startup Weekend Leuven 7th april 2014

MOBILE app MVP

Made by

Marc, @monsieur_m, Klaas, Thomas, Averest, Nicolas and Antoine

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