THE PROBLEM IS ABSENTEEISM DUE TO
EMPLOYEES’ BAD HEALTH
10.000.000.000 €/year
loss, only for Belgian companies3
Leads to a Solution:
More Sports Means less Absenteeism
“Significantly higher duration of absenteeism among employees not practicing sports of approximately 5 days/year.”
Effect of sporting activity on absenteeism in a working populationS G van den Heuvel, H C Boshuizen, V H Hildebrandt, B M Blatter, G A Ariens, P M Bongers
“one day of exercise per week is associated with lower absenteeism”
Relationship between frequency of aerobic activity and illness-related absenteeism in a large employee sample
Jacobson BH1, Aldana SG
“Taking part in an employer fitness programme can lead to a significant decrease in absenteeism.”
Employee Fitness Programmes, Absenteeism and General Well-Being
Kerr, J. H. & Vos, M.
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Our Solution: CarrotClub
Help companies incentivize employees to do
more sports in order to reduce costs
related to absenteeism that are due to bad
health and lack of team spirit
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How does it Work?
STIMULATE TEAM SPIRIT
AND COOPERATION
THROUGH INCREASED
SOCIAL CONTACT BETWEEN
COLLEAGUES
#2 Challenges
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THERE IS NO FINANCIAL
RISK FOR COMPANIES
USING OUR SERVICE
NO CURE NO PAY
WHY CUSTOMERS ARE GOING TO LOVE IT
VALIDATION
SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS
80 % WOULD DO MORE SPORTS IF THEIR COMPANY
WOULD GIVE THEM INCENTIVES
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VALIDATION
SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS
+94% IS INTERESTED IN GETTING INCENTIVES AS A WAY
TO DO MORE SPORTS
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VALIDATION
SURVEY WITH 58 RESPONSES FROM POTENTIAL USERS
+94% IS INTERESTED IN GETTING INCENTIVES AS A WAY
TO DO MORE SPORTS
SO WE HAVE A +14% IMPROVEMENT MARGIN
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VALIDATION
CUSTOMERS :
HR DEPT.’S OF MEDIUM TO LARGE COMPANIES
KRIS VANDAELE, CEO FIFTHPLAY:
“i think CarrotClub can be a great extension to the
existing current employee benefit program”
Q MANAGER AT ELECTRABEL:
“i think CarrotClub would work very well to increase
team spirit and enhance company culture”
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WHAT DID WE DO THIS WEEKEND?
• VALIDATION: fields studies, facebook, SW Participants
interviews, calls, etc.
• NAME CHANGE: Fat For Fit CarrotClub
• MARKETING WEBSITE
• CONSTRUCT A NICE BRAND IMAGE
• DYNAMIC APP WITH WORKING FUNCTIONALITIES
• « CARROTS » CALCULATOR ALGORITHM
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IT ALL STARTS WITH A BUNNY TEAM
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Designer wizard - Developer king - Mathematical Engineer Einstein - Business developer Emperor
– Financial Number Juggler – Marketing Guru – Sales Dude
THANK YOU
We would be glad to make new HR friends.
If you know any in your network, please
introduce us !!!
Visit us on our website :
www.monsieurm.be/carrotclub
And registrer to our beta version.
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CUSTOMER ACQUISITION STRATEGY
• We send biological carrots to HR of med-large company
– Inside > brochure and proposal to meet .
• HR events, we distribute carrots as marketing goodie
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What’s our special sauce ?
•
Self Empower with short-
term achievements
Increase social contacts,
compare and compete with
peers
With gifts as rewards you
find a reason to move
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