Careers in Affiliate Marketing
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Transcript of Careers in Affiliate Marketing
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Have you considered Affiliate Marketing?
Zaynab AhmedMarketing Executive
Francis Consultancy [email protected]
@francisconsults
linkedin.com/francisconsultancy
facebook.com/francisconsultancy
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About MeWho Is Using Affiliate Marketing?
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Affiliate marketing has been around for 12 years
It is now one of the highest grossing channels for marketing spend
Is Affiliate Marketing new?
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At its core, affiliate marketing is simply using one website to drive traffic to another.
So what is Affiliate Marketing?
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• Is a subset of Internet Marketing, a.k.a. Performance Marketing
• What is it about? Driving sales through third parties (I place your banner on my site and you pay me)
• Anything from mobile phones, holidays, dating, adult, finance, gaming to retail
• Different models: CPC, CPA, CPL Also CPM
• Affiliates (Publishers), Advertisers (Merchants) and Networks
• Agencies and technology solution providers
• Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,Social Media, Mobile, Brand strategy consultancy, Online Reputation Management(tripadvisor example)
About MeAffiliate Marketing
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• Product & price comparison sites (moneysupermarket.com)
• Cashback / rewards sites (quidco.com)• Voucher & discount sites (vouchercodes.co.uk)• Communities (blogs, forums, social media
sites, intranets)• Content sites
Already familiar with Affiliate Marketing?
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Product & price comparison sites
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Cashback / rewards sites
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Voucher & discount sites
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Communities (blogs, forums, social media sites, intranets)
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Content Sites
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Constantly shifting nature of digitalThe potential is massive!
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• The opportunities presented by digital are significant and growing with no sign of slowing down.
• Companies want to capitalise on these opportunities.
• They need people with passions, intelligence and drive to help them.
Affiliate Marketing
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Digital offers ‘instant feedback’ so any marketing efforts can be tracked and optimised.
Feedback
FeedbackFeedback
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You might start at an agency and end up working client side after a year or two
Possible Career Path
Affiliate Marketing
Client - based Agency
-PPC-SEO-Social Media-Account Management
Mobile phones, holidays, dating, finance, gaming, retail
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27/02/12
• Don’t worry if you don’t know what to do, but do know what you don’t want to do
• There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly
• Understand that as a recent graduate you are more likely to start at the bottom of the ladder
• Technology is changing rapidly, this means opportunity
• Money is not as good as banking, but the job is much more satisfying!
• The more IT literate, the better
• Transferrable skills
About MeIs Internet Marketing For You?
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1) Set up Google Alerts 2) Get a Twitter account 3) Update your LinkedIn profile4) Google yourself! Happy with the results? 5) Brand yourself online
5 Tips for Your Job Search
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• We are used to looking after red brick talent• You are likely to get feedback and tips on how
to perform at interview• Leading to a greater chance of success in
landing a job• We build relationships with employers which
can pay dividends in your future career
What can Francis Consultancy do for you?
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• LinkshareGlobal online marketing agencyOwned by an enormous e-commerce player and based in the US, with teams in Japan, the UK and Canada
Our Main Client
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• Account Executive • £18,000 – £24,000• Fantastic training and progression in
international, market-leading companies• Private medical insurance, a matched
contributory pension scheme, permanent health insurance, season ticket loan, Give As You Earn, cycle to work scheme membership and free subsidised foreign language study sponsorship
What Do They Offer?
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Sound good?
Send a CV to [email protected] and let us help you land the perfect grad job!
Want to Apply?
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Thank You
merci
gracias
obrigado
شكرا
danke
תודה
謝謝
감사합니다
ขอขอบคุ�ณคุ�ณ ありがとう
grazie
спасибо
dank u wel
cảm ơn bạn
teşekkür ederimtack
शु�क्रि�या�
salamat
dziękuję
شکری کا آپ
mulţumesc
kiitos
köszönöm
hvala
diolch
σας ευχαριστώ
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Any Questions?
@francisconsults
linkedin.com/francisconsultancy
facebook.com/francisconsultancy
Zaynab AhmedMarketing Executive
Francis Consultancy [email protected]