Career P.O.P. Pursuing Opportunities with a Passion!...Saturday, 6/14/2014 . Your Identity = Your...
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#BrandU Developing a unified marketing & branding strategy Presented by KSG Strategic Consulting/Career Connect USA Edgewood United Methodist Church ■ 1434 Bellona Avenue ■ Lutherville, MD 21093 Saturday, 6/14/2014
Transcript of Career P.O.P. Pursuing Opportunities with a Passion!...Saturday, 6/14/2014 . Your Identity = Your...
#BrandU Developing a unified marketing & branding
strategy
Presented by KSG Strategic Consulting/Career Connect USA
Edgewood United Methodist Church ■ 1434 Bellona Avenue ■ Lutherville, MD 21093
Saturday, 6/14/2014
Your Identity = Your Brand
“Your identity and your success go hand in hand. Many people sacrifice their
identities by not doing what they really want to do. And that’s why
they’re not successful.” - Dr. Lila Swell, Professor and Author
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Three components that impact Marketing and Branding:
Your identity, the visual, and the tangible.
Your identity
Tangible Visual
BREAKOUT ACTIVITY #1: WHO DO YOU THINK YOU ARE?
List the top three things that comprise your personal identity
I am _____________________________________________________.
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Marketing = Storytelling Shares compelling content
Illustrates strengths
Highlights accomplishments
Promotes services and products
Provides solutions
Raises awareness
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
What story do you want to tell about your
business or yourself?
Fun
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Marketing & Branding Checklist: Your Business Plan
Your Strategic Plan
Logo
Collateral materials: Business cards, brochures, flyers, capability statements, case studies, testimonials, and endorsements
Advertisements
Public relations: Press releases, PSAs, and Media Advisories
Website
Blog
Social Media
Service mark or tagline
Your
Logo
Here
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
BrandThese:
Who/what is this?
What does the brand or
image convey?
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
#BrandU: Social Media Savvy
YouTube
Stumble Upon
Vine
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Your Elevator Pitch:
What is unique about me/my company
(personality, talent,
services/products/process)?
What strengths do I bring to my
business, college, employer?
What is my personal or company
mission?
Who benefits from using my
services/products, or KSAs?
BRANDU Breakout #2
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
You Market and Advertise Yourself Everyday:
On paper (resume or bio)
Your school, college, and community presence
Your circle of friends
Your extra-curricular activities
Your workplace
The Aesthetics:
Your attire and overall appearance
Your manner of speaking
Your personal and professional mission
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Gentlemen
Suit and tie
Dress shirt
Neatly pressed slacks
Color & style appropriate
Clean, polished shoes
Neat hairstyle
Modest cologne
Tasteful jewelry
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Ladies
Dress or suit
Skirt & blouse
Cardigan set
Neatly pressed slacks
Color & style appropriate
Clean, polished shoes
Neat hairstyle
Modest perfume
Tasteful jewelry
Check out more of our professional attire picks: www.pinterest.com/ksgsc
Define your work goal (i.e. identify your strengths, create logo, start a blog, develop strategic alliances, assemble focus group, and seek out mentors)
Identify the primary tasks to achieve the goal (attend a networking event, contact your mentor, update resume, participate in a mock interview, take a class in Final Cut Pro, or attend a Toastmasters meeting)
List collaborators (mentors, best friend, relative, church member, supervisor, teacher or professor)
Create due dates
Define milestones and ways you will measure success
Update your plan as you matriculate, get new business opportunities, or encounter life’s changes
Be adaptable and learn from mistakes and challenges!
YOUR ACTION PLAN
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
Your Homework Assignments:
List one task you can work on now.
Identify collaborator(s).
Note how you will measure success in meeting the goal.
Brainstorm how that task may evolve as you go through school,
college, and life.
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
And the winners are…
Congratulations! Best Dressed: __________________ Best Pitch: ____________________ Best Question: ___________________
Stay Connected
KSG Strategic Consulting/Career Connect USA
Mailing Address: Post Office Box 7683 ■ Silver Spring, MD 20907
Phone: (202) 904-1380
Email: [email protected]
Online: www.ksgsc.com
Ask The Strategist Blog: www.askthestrategist.wordpress.com
(keywords: college, career, youth, employment)
Social Media
Facebook: www.facebook.com/CareerConnectUSA
LinkedIn: www.linkedin.com/groups/CareerConnectDC-4004636
Twitter: @CareerConnectDC and @KesiStribling
Pinterest: www.pinterest.com/ksgsc
#DailyJobOpp #BrandU #CareerPOP
#BRANDU Your brand is who you are,
what you do, and the company you keep.
Fact #1
#BrandU: DEVELOPING A UNIFIED MARKETING & BRANDING STRATEGY
