Your Virtual Identity

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Apogee Results Confidential. Copyright 2010 1 Your Virtual Identity: Are you managing it, or allowing it to roam free? William Leake CEO, Apogee Results @marketing_bill 25 January, 2011

description

At the 2011 Emerging Media Conference, Apogee’s Bill Leake presented the concept of virtual identities and how much more people are paying attention to them over the past few years.You can watch the full 1 hour video of this talk at http://wappow.com/virtual-identity

Transcript of Your Virtual Identity

Page 1: Your Virtual Identity

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

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Your Virtual Identity:Are you managing it,

or allowing it to roam free?

William LeakeCEO, Apogee Results

@marketing_bill

25 January, 2011

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What is your Virtual Identity?

An aggregate of what can be found on you via

- Google Results

- Social Networks

- Public Information Sources

- Gaming

- Other on (and offline) sources

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Google Thyself (everybody’s doing it)

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Google Results

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Social Media Networks (OOD)

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Latest Pew Research Data

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Latest Pew Research Data (2)

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The Gaming Environment Today