24 November 2014

25 November 2014

Vice President Marketing, EMEAR

Capturing Digital Moments for Competitive Advantage Cisco Connect 2014

Jeremy Bevan @jeremybevan

#CiscoConnect

#CCGR14

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Image – Happily Married

(Science and Marketing)

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Brand Perception

Previous History

Influence by Others

The Business of

REAL TIME!

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@DMScott / #mktgvelocity

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@DMScott / #mktgvelocity

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THE BUYING PROCESS HAS CHANGED

of customers initiate the first step in the buying cycle

90% of customers want an integrated marketing approach

72% The number of times a customer will “touch” a vendor before making a purchase

11

Sources:

Engagement booster, Content published on 2 or 3 channels had a 24% increase in engagement – Michael Lewis

Consumer driven, 72% of consumers want an integrated marketing approach - E-tailing Group, (June 2011) “4th annual Consumer Insights Survey”

Self-Initiated Starts Online Integrated Journey

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BEHIND EVERY …

Company Name Search Query Social Interaction Mobile Device

Marketing is B2Me

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Preferences Location

Analytics History Sharing

Context

THE DIGITAL MOMENT

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Digital

Moments

Connected

Experience

Better

Business

Outcomes

http://www.hhotels.gr/

AT&T

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The Skills Evolution of the Marketeer

Digital

Moments

& Analytics