Study conducted by Newsclip Media Monitoring & Institute for Tourism & Leisure Studies (North-West University)

LIVE FESTIVAL PLAN

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

TRAINING AND DEVELOPMENTSUSTAINIBLE TRAINING AND DEVELOPMENT

Arts JournalismSAQA Accredited curriculum, held over 7 days

Attendees: 15 Learners

Skills TransferUnemployed youth are taken through short production courses thats funded by the festival and then placed in all the various departments of the festival,

Attendance: 51

DuotonePhotographic ExhibitionThis year the prestigious photographic exhibition paid tribute to Winston Mankunku and ran for the duration of the festival.

Arts and Crafts‘’The CCDI-facilitated craft workshop at the CTIJF has grown from strength to strength. Last year’s sales topped R52 000 in just two days, and this year was no different.

Youth Music WorkshopsThis workshop was hosted by FAWU & leading Cape Town musicians, for youth in Gugulethu and surrounds.

15 learners

Gigs for KidsPre-schoolers experience fun and explore the magical world of music. The toddlers were introduced to the sounds of a variety of instruments, different rhythms and helped to compose simple melodies.

Attendees: 200

TRAINING AND

DEVELOPMENT

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

School Music WorkshopsHeld over 2 days for primary and high school learners

Attendance: 100 scholars

Music Business SAQA Accredited course held over 2 days

15 learners

Master ClassesConducted by internationaland national artists over two days. For professional and established musicians

Attendance: 100 Musicians

Free Community ConcertThis free concert takes place prior to the festival Green Market Square and is the Festival’s commitment to communities who cannot make it to the paid sessions of the FestivalAttendance: 12050

TRAINING AND DEVELOPMENT : WORKSHOPS PROGRAM

As part of the Cape Town International Jazz Festival’s commitment to the development of the Music Arts industry, the festival proudly presents a series of Workshops that takes place at various venuesthroughout the CBD and greater Cape Town area.

TRAINING AND DEVELOPMENT : GIGS FOR KIDS

 Event DescriptionPre-schoolers get a chance to experience fun and explore the magical world of music. The toddlers were introduced to the sounds of a variety of instruments, different rhythms and helped to compose simple melodies.

Venue: V & A Waterfront AmphitheatreDate : 27th March 2010MC : WELCOME09:45 -10:30 THE MAGIC WATER10:30 – 11:00: INTERACTIVE TEACHING11:00 – 11:30: DISTRIBUTION OF PRIZES –

sponsored by POLO 11:30 – 12:00: Jazz Playground dance-off & competitionHosted by: Shado TwalaAttendees 200 

TRAINING AND DEVELOPMENT : SCHOOL MUSIC WORKSHOPS

Event Description:These classes and presented by International Artists performing at the Jazz Festival and they are eager to take time out to share their insights and skills with interested audience.

Venue: New Space TheatreDates: Wednesday, 31st March 2010Times: 10h00am to 14h00Host: Camillo LombardArtists: Sammy Webber, Hassan ‘adas,

Trevoe Parker and NomfusiAttendees 100 scholars 

TRAINING AND DEVELOPMENT : ARTS JOURNALISM

Event DescriptionThis seven day workshop is aimed primarily at qualified journalist, freelancers and journalism students who uses the festival as a springboard for creative arts writing and reporting. This course incorporates both theory and practical techniques and is SAQA recognised.

Venue: Room 1.4, CTICCDates: 27th March – 4th April 2010Times: 10h00 – 17h00Presenters: Gwen Ansell,

Fiona Lloyd and Mbali Mthembu

Attendees: 15 learners 

TRAINING AND DEVELOPMENT : MUSIC BUSINESS WORKSHOP

Event Description:Hosted by professionals directly involved in the music business industry, this workshop is aimed at musicians and industry professionals actively involved in the industry.. Interactive sessions and discussions focus on current and emerging trends, distribution, technology, finance, intellectual property rights and ethical business practices

Venue: New Space TheatreDates: 3rd -4th April 2010Times: 13h15 – 13h45 Presenter: Graeme GilfillanAttendees: 15 Learners 

TRAINING AND DEVELOPMENT : MASTERCLASSES

Venue : The New Space TheatreDates : 3rd and 4th April 2010Times : 10h30 – 14h45 and 11h00 – 12h45MC : Camillo LombardArtist : 3rd April-Rachelle Ferrel and Jeff Lorber4th April-Michaela Rabitsch and Regina Carter 

Event Description:International artists appearing at the jazz festival take time out to share their insights, skills and anecdotes with interested audience members. Attendance is free and opened to all interested in a personal Q&A session with international artists

TRAINING AND DEVELOPMENT : COMMUNITY CONCERT

Event Description:Held on the ever popular, this free concert draws thousands of music lovers into the city. Jazz lovers unable to attend the festival at the CTICC get the opportunity to see some of the amazing local and international talent on the line up.

Venue : Greenmarket SquareDates : 3rd and 4th April 2010Times : 5.30MC : SugarArtists: Mezzoforte (ICELAND),

Glenn Robertson Jazz Band (SA),

Jonathan Rubain (SA)SOIL & ‘PIMP’ Sessions(JPN)

Attendees 12050 

TRAINING AND DEVELOPMENT : DUOTONE PHOTOGRAPHIC EXHIBITION

Event Description:The Duotone Gallery annually showcases the work of international and local photographers that uniquely capture the essence of ‘ jazz in motion’’ and documents the emergence and growth of jazz globally. Many of the images are exclusively premiered at the Duotone Photographic exhibition and free to the public prior to the festival.

Venue : CTICCDates : 1st - 4th April 2010Photographers: Cedric Nunn (SA),

William Rasdell (USA) , Rashid Lombard (SA).

 

TRAINING AND DEVELOPMENT : YOUTH DEVELOPMENT WORKSHOP

Event Description:This workshop was hosted by FAWU and leading Cape Town musicians, who interacted with youth in Gugulethu and surrounding areas.

Venue : Vuyisili Mini CentreDates : 1st April 2010Times : 10h00 – 14h00MC : Jonathan RubainAttendees 100 

TRAINING AND DEVELOPMENT : SKILLS DEVELOPMENT

Event  espAfrika believes in the concept of using employment as a vehicle to enhance development. We believe that our job creation programme not only stimulates unemployed youths economic situation but also installs a sense of commitment, confidence and intellect.

China Crew: (44)Langa

Nyanga

KhayelitchaGugulethu

Bonteheuwel

OUTDOOR MARKETING

COMMUNITY CONCERT GREEN MARKET SQUARE

R E P O R T S U M M A R Y 2 0 0 9

RESEARCH CONDUCTED

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

‘’The size of the sample is approximately 400 and we will conduct the survey during the whole of the festival, mainly where the shows take place. We are partly funded by the National Research Foundation’’

Dr Martinette KrugerInstitute for Tourism and Leisure

StudiesNorth West University (Potchefstroom

Campus)

GDP

General Leverage2009 2010

Festival AttendanceTotal Attendees 33 500 33 500

Job CreationCasuals & Contractors 2 105 2 000

Service Providers /Consultants 52 52

Free ConcertTotal Attendees 8 540 12 050

Golf Day (Players) 100 80

Tickets

Corporate

Public Sector Sponsors

Private Sector Sponsors

Traders'/ Local Business

27 000

6000

8

7

30

27000

5240

6

8

35

20102009

FESTIVAL STATISTICS

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

NationalR685 MillionGDP (National)

R475.09 MillionGDP (Cape Town)

Western Cape

STATISTICS

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

MARKETING : RESEARCH REPORT

Study conducted by Newsclip Media Monitoring

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

MARKETING : MEDIA RECOVERY AND TYPES OF MEDIA

MEDIA RECOVERY

TYPES OF MEDIA

R163.1 million

Media & Marketing 2

TOP RADIO STATIONS

R E P O R T S U M M A R Y 2 0 0 9

Study conducted by Newsclip Media Monitoring

MARKETING : TOP RADIO AND TELEVISION STATIONS

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

TOP TV STATIONS

Study conducted by Newsclip Media Monitoring & Insitute for Tourism & Leisure Studies (North-

West University)

Media & Marketing 2 R E P O R T S U M M A R Y 2 0 0 9

Study conducted by Newsclip Media Monitoring

MARKETING : REGIONAL PRINT AND INFLUENCING MEDIA

INFLUENCING MEDIA

PRINT BY REGION

Six month campaign :

Jazz Times (USA), Downbeat (USA),

Jazzwise (UK), Jazz Thing (EU) and

Audience (UK).

Cape Town International Jazz

Festival is the only African festival

listed in the Annual Jazz & Blues Festival

Guide.

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

Study conducted by Newsclip Media Monitoring

MARKETING : INTERNATIONAL CAMPAIGN

Melodytrip has ranked this proudly South

African event as No.4 in the world in 2006.

International Jazz festivals ranked as follows:

1. New Orleans Jazz Heritage festival2. Montreal Jazz Festival3. Monterey Jazz Festival4. Cape Town International Jazz Festival

Study conducted by Newsclip Media Monitoring

TELEVISION MEDIA

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

Study conducted by Newsclip Media Monitoring

ACCREDITED MEDIA : TELEVISION AND RADIO

RADIO MEDIA

Study conducted by Newsclip Media Monitoring

ACCREDITED MEDIA : PHOTOGRAPHERS AND JOURNALISTS

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

PHOTOGRAPHERS

Study conducted by Newsclip Media Monitoring

ACCREDITED MEDIA : PHOTOGRAPHERS AND JOURNALISTS

PRINT JOURNALISTS

DEMOGRAPGHICS: VISITOR PROFILE & PROVINCE OF RESIDENCE

VISITOR PROFILE PROVINCE OF RESIDENCE

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

Study conducted by Institute for Tourism & Leisure Studies (North-West University)

DEMOGRAPGHICS: COUNTRY OF RESIDENCE

COUNTRY OF RESIDENCE

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

Study conducted by Institute for Tourism & Leisure Studies (North-West University)

DEMOGRAPGHICS: INCOME RANGE AND OCCUPATION OF RESPONDANT

CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

INCOME RANGE

Study conducted by Institute for Tourism & Leisure Studies (North-West University)

OCCUPATION OF RESPONDANT

Study conducted by Institute for Tourism & Leisure Studies (North-West University)

DEMOGRAPGHICS: RESPONDANTS AGE AND OCCUPATION

AGE OF RESPONDANT

MAIN MOTIVE TO VISIT THE FESTIVAL

Study conducted by Insitute for Tourism & Leisure Studies (North-West University)

Study conducted by Newsclip Media Monitoring

DEMOGRAPGHICS: FUTURE VISITS TO THE FESTIVAL AND GENDER

GENDERREPEAT VISITS IN FUTURE

1. Most of the visitors originate from the Western Cape and Gauteng Provinces.

2. Visitors mostly spend 6.3 nights in Cape Town, and prefer to stay in hotels.

3. Festinos travel to Cape Town mainly for the purpose of the Festival and spend most of their money on accommodation, followed by food and restaurants, and transport to the Festival.

4. They are satisfied with the variety and quality of productions, as well as with the venues, and would definitely attend the Festival again in 2011.

5. The most significant type of media is radio and word-of-mouth, which emphasises the importance of quality productions, and the delivery of good service throughout each Festival.

6. The highest single category of festinos to the Cape Town International Jazz Festival is between 35 and 49 years of age, is mainly English speaking and mostly female. The average age of a visitor is 37 years

7. The impact of the festival on production is approximately R112 million, and this represents the value of the Festival to the economy of the Western Cape.

8. The festival generates R43 million directly based on visitor spending and the total direct spending amounts to R52.6 million.

9. This event creates 731 jobs (temporary and permanent) in the Western Cape, excluding the employees directly involved in the organising committee.

10. This is an important event not only for Cape Town but also for South Africa in general. This is important from an economic, an arts and social point of view.

Study conducted by Newsclip Media Monitoring

CONCLUSION: 10 POINT SUMMARY

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