Study conducted by Newsclip Media Monitoring & Institute for Tourism & Leisure Studies (North-West University)
LIVE FESTIVAL PLAN
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
TRAINING AND DEVELOPMENTSUSTAINIBLE TRAINING AND DEVELOPMENT
Arts JournalismSAQA Accredited curriculum, held over 7 days
Attendees: 15 Learners
Skills TransferUnemployed youth are taken through short production courses thats funded by the festival and then placed in all the various departments of the festival,
Attendance: 51
DuotonePhotographic ExhibitionThis year the prestigious photographic exhibition paid tribute to Winston Mankunku and ran for the duration of the festival.
Arts and Crafts‘’The CCDI-facilitated craft workshop at the CTIJF has grown from strength to strength. Last year’s sales topped R52 000 in just two days, and this year was no different.
Youth Music WorkshopsThis workshop was hosted by FAWU & leading Cape Town musicians, for youth in Gugulethu and surrounds.
15 learners
Gigs for KidsPre-schoolers experience fun and explore the magical world of music. The toddlers were introduced to the sounds of a variety of instruments, different rhythms and helped to compose simple melodies.
Attendees: 200
TRAINING AND
DEVELOPMENT
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
School Music WorkshopsHeld over 2 days for primary and high school learners
Attendance: 100 scholars
Music Business SAQA Accredited course held over 2 days
15 learners
Master ClassesConducted by internationaland national artists over two days. For professional and established musicians
Attendance: 100 Musicians
Free Community ConcertThis free concert takes place prior to the festival Green Market Square and is the Festival’s commitment to communities who cannot make it to the paid sessions of the FestivalAttendance: 12050
TRAINING AND DEVELOPMENT : WORKSHOPS PROGRAM
As part of the Cape Town International Jazz Festival’s commitment to the development of the Music Arts industry, the festival proudly presents a series of Workshops that takes place at various venuesthroughout the CBD and greater Cape Town area.
TRAINING AND DEVELOPMENT : GIGS FOR KIDS
Event DescriptionPre-schoolers get a chance to experience fun and explore the magical world of music. The toddlers were introduced to the sounds of a variety of instruments, different rhythms and helped to compose simple melodies.
Venue: V & A Waterfront AmphitheatreDate : 27th March 2010MC : WELCOME09:45 -10:30 THE MAGIC WATER10:30 – 11:00: INTERACTIVE TEACHING11:00 – 11:30: DISTRIBUTION OF PRIZES –
sponsored by POLO 11:30 – 12:00: Jazz Playground dance-off & competitionHosted by: Shado TwalaAttendees 200
TRAINING AND DEVELOPMENT : SCHOOL MUSIC WORKSHOPS
Event Description:These classes and presented by International Artists performing at the Jazz Festival and they are eager to take time out to share their insights and skills with interested audience.
Venue: New Space TheatreDates: Wednesday, 31st March 2010Times: 10h00am to 14h00Host: Camillo LombardArtists: Sammy Webber, Hassan ‘adas,
Trevoe Parker and NomfusiAttendees 100 scholars
TRAINING AND DEVELOPMENT : ARTS JOURNALISM
Event DescriptionThis seven day workshop is aimed primarily at qualified journalist, freelancers and journalism students who uses the festival as a springboard for creative arts writing and reporting. This course incorporates both theory and practical techniques and is SAQA recognised.
Venue: Room 1.4, CTICCDates: 27th March – 4th April 2010Times: 10h00 – 17h00Presenters: Gwen Ansell,
Fiona Lloyd and Mbali Mthembu
Attendees: 15 learners
TRAINING AND DEVELOPMENT : MUSIC BUSINESS WORKSHOP
Event Description:Hosted by professionals directly involved in the music business industry, this workshop is aimed at musicians and industry professionals actively involved in the industry.. Interactive sessions and discussions focus on current and emerging trends, distribution, technology, finance, intellectual property rights and ethical business practices
Venue: New Space TheatreDates: 3rd -4th April 2010Times: 13h15 – 13h45 Presenter: Graeme GilfillanAttendees: 15 Learners
TRAINING AND DEVELOPMENT : MASTERCLASSES
Venue : The New Space TheatreDates : 3rd and 4th April 2010Times : 10h30 – 14h45 and 11h00 – 12h45MC : Camillo LombardArtist : 3rd April-Rachelle Ferrel and Jeff Lorber4th April-Michaela Rabitsch and Regina Carter
Event Description:International artists appearing at the jazz festival take time out to share their insights, skills and anecdotes with interested audience members. Attendance is free and opened to all interested in a personal Q&A session with international artists
TRAINING AND DEVELOPMENT : COMMUNITY CONCERT
Event Description:Held on the ever popular, this free concert draws thousands of music lovers into the city. Jazz lovers unable to attend the festival at the CTICC get the opportunity to see some of the amazing local and international talent on the line up.
Venue : Greenmarket SquareDates : 3rd and 4th April 2010Times : 5.30MC : SugarArtists: Mezzoforte (ICELAND),
Glenn Robertson Jazz Band (SA),
Jonathan Rubain (SA)SOIL & ‘PIMP’ Sessions(JPN)
Attendees 12050
TRAINING AND DEVELOPMENT : DUOTONE PHOTOGRAPHIC EXHIBITION
Event Description:The Duotone Gallery annually showcases the work of international and local photographers that uniquely capture the essence of ‘ jazz in motion’’ and documents the emergence and growth of jazz globally. Many of the images are exclusively premiered at the Duotone Photographic exhibition and free to the public prior to the festival.
Venue : CTICCDates : 1st - 4th April 2010Photographers: Cedric Nunn (SA),
William Rasdell (USA) , Rashid Lombard (SA).
TRAINING AND DEVELOPMENT : YOUTH DEVELOPMENT WORKSHOP
Event Description:This workshop was hosted by FAWU and leading Cape Town musicians, who interacted with youth in Gugulethu and surrounding areas.
Venue : Vuyisili Mini CentreDates : 1st April 2010Times : 10h00 – 14h00MC : Jonathan RubainAttendees 100
TRAINING AND DEVELOPMENT : SKILLS DEVELOPMENT
Event espAfrika believes in the concept of using employment as a vehicle to enhance development. We believe that our job creation programme not only stimulates unemployed youths economic situation but also installs a sense of commitment, confidence and intellect.
China Crew: (44)Langa
Nyanga
KhayelitchaGugulethu
Bonteheuwel
OUTDOOR MARKETING
COMMUNITY CONCERT GREEN MARKET SQUARE
R E P O R T S U M M A R Y 2 0 0 9
RESEARCH CONDUCTED
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
‘’The size of the sample is approximately 400 and we will conduct the survey during the whole of the festival, mainly where the shows take place. We are partly funded by the National Research Foundation’’
Dr Martinette KrugerInstitute for Tourism and Leisure
StudiesNorth West University (Potchefstroom
Campus)
GDP
General Leverage2009 2010
Festival AttendanceTotal Attendees 33 500 33 500
Job CreationCasuals & Contractors 2 105 2 000
Service Providers /Consultants 52 52
Free ConcertTotal Attendees 8 540 12 050
Golf Day (Players) 100 80
Tickets
Corporate
Public Sector Sponsors
Private Sector Sponsors
Traders'/ Local Business
27 000
6000
8
7
30
27000
5240
6
8
35
20102009
FESTIVAL STATISTICS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
NationalR685 MillionGDP (National)
R475.09 MillionGDP (Cape Town)
Western Cape
STATISTICS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
MARKETING : RESEARCH REPORT
Study conducted by Newsclip Media Monitoring
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
MARKETING : MEDIA RECOVERY AND TYPES OF MEDIA
MEDIA RECOVERY
TYPES OF MEDIA
R163.1 million
Media & Marketing 2
TOP RADIO STATIONS
R E P O R T S U M M A R Y 2 0 0 9
Study conducted by Newsclip Media Monitoring
MARKETING : TOP RADIO AND TELEVISION STATIONS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
TOP TV STATIONS
Study conducted by Newsclip Media Monitoring & Insitute for Tourism & Leisure Studies (North-
West University)
Media & Marketing 2 R E P O R T S U M M A R Y 2 0 0 9
Study conducted by Newsclip Media Monitoring
MARKETING : REGIONAL PRINT AND INFLUENCING MEDIA
INFLUENCING MEDIA
PRINT BY REGION
Six month campaign :
Jazz Times (USA), Downbeat (USA),
Jazzwise (UK), Jazz Thing (EU) and
Audience (UK).
Cape Town International Jazz
Festival is the only African festival
listed in the Annual Jazz & Blues Festival
Guide.
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Newsclip Media Monitoring
MARKETING : INTERNATIONAL CAMPAIGN
Melodytrip has ranked this proudly South
African event as No.4 in the world in 2006.
International Jazz festivals ranked as follows:
1. New Orleans Jazz Heritage festival2. Montreal Jazz Festival3. Monterey Jazz Festival4. Cape Town International Jazz Festival
Study conducted by Newsclip Media Monitoring
TELEVISION MEDIA
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Newsclip Media Monitoring
ACCREDITED MEDIA : TELEVISION AND RADIO
RADIO MEDIA
Study conducted by Newsclip Media Monitoring
ACCREDITED MEDIA : PHOTOGRAPHERS AND JOURNALISTS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
PHOTOGRAPHERS
Study conducted by Newsclip Media Monitoring
ACCREDITED MEDIA : PHOTOGRAPHERS AND JOURNALISTS
PRINT JOURNALISTS
DEMOGRAPGHICS: VISITOR PROFILE & PROVINCE OF RESIDENCE
VISITOR PROFILE PROVINCE OF RESIDENCE
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Institute for Tourism & Leisure Studies (North-West University)
DEMOGRAPGHICS: COUNTRY OF RESIDENCE
COUNTRY OF RESIDENCE
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Institute for Tourism & Leisure Studies (North-West University)
DEMOGRAPGHICS: INCOME RANGE AND OCCUPATION OF RESPONDANT
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
INCOME RANGE
Study conducted by Institute for Tourism & Leisure Studies (North-West University)
OCCUPATION OF RESPONDANT
Study conducted by Institute for Tourism & Leisure Studies (North-West University)
DEMOGRAPGHICS: RESPONDANTS AGE AND OCCUPATION
AGE OF RESPONDANT
MAIN MOTIVE TO VISIT THE FESTIVAL
Study conducted by Insitute for Tourism & Leisure Studies (North-West University)
Study conducted by Newsclip Media Monitoring
DEMOGRAPGHICS: FUTURE VISITS TO THE FESTIVAL AND GENDER
GENDERREPEAT VISITS IN FUTURE
1. Most of the visitors originate from the Western Cape and Gauteng Provinces.
2. Visitors mostly spend 6.3 nights in Cape Town, and prefer to stay in hotels.
3. Festinos travel to Cape Town mainly for the purpose of the Festival and spend most of their money on accommodation, followed by food and restaurants, and transport to the Festival.
4. They are satisfied with the variety and quality of productions, as well as with the venues, and would definitely attend the Festival again in 2011.
5. The most significant type of media is radio and word-of-mouth, which emphasises the importance of quality productions, and the delivery of good service throughout each Festival.
6. The highest single category of festinos to the Cape Town International Jazz Festival is between 35 and 49 years of age, is mainly English speaking and mostly female. The average age of a visitor is 37 years
7. The impact of the festival on production is approximately R112 million, and this represents the value of the Festival to the economy of the Western Cape.
8. The festival generates R43 million directly based on visitor spending and the total direct spending amounts to R52.6 million.
9. This event creates 731 jobs (temporary and permanent) in the Western Cape, excluding the employees directly involved in the organising committee.
10. This is an important event not only for Cape Town but also for South Africa in general. This is important from an economic, an arts and social point of view.
Study conducted by Newsclip Media Monitoring
CONCLUSION: 10 POINT SUMMARY
THANK YOUTHANK YOU
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