Can public libraries & their users benefit & profit from

Europeana?

Agenda:•Europeana•Primary Users•Collections•Cooperation & Collaboration with Public Libraries

“Digitisation and online accessibility are essential ways to highlight cultural and scientific heritage, to inspire the creation of new content and to encourage new online services to emerge. They help to democratise access and to develop the information society and the knowledge-based economy”

15.500.000objects

accessible via their

metadata

??

AGGREGATE

DISTRIBUTE

FACILITATE

1

3

2

ENGAGE4

Europeana Strategic Plan 2011-2015

become THE trusted source for cultural heritage

AGGREGATE

Expand the networkSource content

Improve data quality

1 SOURCE CONTENTBring in more masterpieces

More 3-D

Audio-visual

3 IMPROVE DATA QUALITYImplement quality improvement

plan

Support partners with Ingestion Tooling

Publish metadata as Linked Open data

2 EXPAND THE NETWORK

Extend Council of Content Providers & Aggregators to 200

partners

Create new workgroups under Council of Content

Providers & Aggregators

Implement new data agreement

FACILITATESupport cultural heritage sector through knowledge transfer, innovation & advocacy

Strengthen advocacy

Share knowledge

Foster R&D

3STRENGTHEN ADVOCACY

Improve Persistence of

Data

Display rights information

Promote Open Licenses, Open Linked Data

Advocate support for digitisation,

access and preservation of

cultural heritage

Make heritage available wherever they are whenever they want it

DISTRIBUTE

Upgrade portalDevelop partnerships

Put content in user workflow

2 IN WORKFLOW

Refresh Hompage

Get content into Public Library systems

Organize Competitions

Develop Widgets

3 PARTNERS partners in Education

Partners in Tourism

Partners in Access

cultivate new way for users to participate in their cultural heritage

ENGAGE

1 ENHANCE EXPERIENCE

Experiment with UGC projects

Search Engine Optimisation

Define target Audiences and requirements

2 SOCIAL MEDIA

Develop ‘Social Objects’

Social Media Optimization

These are themes where we ask for digitisation,

UGC campaigns, exhibitions, viral videos,

competitions etc EG Citylife – including

monuments, Art Nouveau examples or Famous – around people, events,

places

3 NEW RELATIONSHIP

Customer Segmentation

Public

Library

User Profiles

Maria (25) Teaches History,

Lives in suburb

Likes museums, travel, historical novels.

Uses Facebook personally and professionally

Internet use is based on recommendations and peer reference

Jukka (43)

Ethnomusicologist, works at University

Lives in University town

Travels to music festivals and concerts

Personal and professional networks related to work

Strong IT skills

Heavy user of social networks, Twitter etc.

User Profiles

William (53)

Office Manager

Lives in small village, interested in local history, genealogy

Uses TV, Newspapers and Internet but only trusted websites and forums related to personal interests

Peter (15)

Lives in capital city

Likes computer games and role playing

Spends 20 hours a week on internet, mostly via mobile phone, Google first access point

Was told to use Europeana for a school assignment

Usage takes off!

1.Content Development

Strategy

http://version1.europeana.eu/c/

document_library

•Providing easiest possible access to content•Targeting collections to meet user needs•Putting content into the workflow of the user•Creating a European Information Space•Cultivating areas of subject strength•Enabling User Generated Content

•Providing easiest possible access to content•Targeting collections to meet user needs•Putting content into the workflow of the user•Creating a European Information Space•Cultivating areas of subject strength•Enabling User Generated Content

Encourage minority collectionsQuality top priorityCollaboration to meet user demand

IPR

1. Europeana & Public Libraries

Europeana needs public libraries for at least 2 tracks in its

strategy:Distribute & Engage

Make heritage available wherever they are whenever they want it

DISTRIBUTE

Upgrade portalDevelop partnerships

Put content in user workflow

Via the public library

Be part of new project proposal

Europeana Awareness

• Aggregating content and resources,

• Development of affordable, accessible learning environments,

• Business Models for future sustainability of digital resources,

• Crowd sourcing of information on content provided

• Dissemination of the use of Europeana as a free resource and of the project.

Public Libraries & Europeana

Project Proposal

cultivate new way for users to participate in their cultural heritage

ENGAGE

Encouraging e inclusion

User Generated Content

Creating new relationships

Luisa Arndt

Workgroups:1.User Engagement2.Financial Sustainability3.Ethical4.Technical5.Legal

Workgroups:1.User Engagement2.Financial Sustainability3.Ethical4.Technical5.Legal

We need:Public Libraries,

Research Libraries, National Libraries

to Join

And the CCPA has money from the Europeana v1 and v2 to help your travel etc.