Cake & Socialyse Twitter Platform Updates November 2015
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What’s Happening on Twi1er… Trend Targeting What It Is Bringing the real,-me nature of the pla3orm to adver-sing, Twi:er has released trend targe-ng, allowing adver-sers to reach users who are ac-vely engaging with popular trends. Use trend targe-ng to reach the most relevant audience at scale, based on: 1) Tweets users are sending or viewing 2) Tweets users are replying to or engaging with 3) Related Tweets based on conversa-ons happening around or during a trending topic Currently available for select brands and adver-sers, trend targe-ng also allows adver-sers to gain insights about the audience that’s par-cipa-ng in the conversa-on around a trend, which can help further define a brand’s key market. Brand Applica:on We know Twi:er as a topical, real,-me conversa-on tool where trends are valued subjects. Being able to target based on trend, brands will not only be able to reach an audience that is interested in a par-cular topic or event, but also those who are ac-vely engaging with it in real -me. Along with providing an opportunity for brands to get involved in more real,-me conversa-ons, this creates a need for brands to create custom content that reflects the conversa-on/trend.
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Transcript of Cake & Socialyse Twitter Platform Updates November 2015
What’s'Happening'on'Twi1er…''Trend Targeting 'What'It'Is!Bringing!the!real,-me!nature!of!the!pla3orm!to!adver-sing,!Twi:er!has!released!trend!targe-ng,!allowing!adver-sers!to!reach!users!who!are!ac-vely!engaging!with!popular!trends.!Use!trend!targe-ng!to!reach!the!most!relevant!audience!at!scale,!based!on:!!
1) Tweets!users!are!sending!or!viewing!2) Tweets!users!are!replying!to!or!engaging!with!!3) Related!Tweets!based!on!conversa-ons!happening!around!or!during!a!trending!topic!!
!!!!!!!!!Currently!available!for!select!brands!and!adver-sers,!trend!targe-ng!also!allows!adver-sers!to!gain!insights!about!the!audience!that’s!par-cipa-ng!in!the!conversa-on!around!a!trend,!which!can!help!further!define!a!brand’s!key!market.!!!!Brand'Applica:on'!We!know!Twi:er!as!a!topical,!real,-me!conversa-on!tool!where!trends!are!valued!subjects.!Being!able!to!target!based!on!trend,!brands!will!not!only!be!able!to!reach!an!audience!that!is!interested!in!a!par-cular!topic!or!event,!but!also!those!who!are!ac-vely!engaging!with!it!in!real!-me.!Along!with!providing!an!opportunity!for!brands!to!get!involved!in!more!real,-me!conversa-ons,!this!creates!a!need!for!brands!to!create!custom!content!that!reflects!the!conversa-on/trend.!!
