What’s'Happening'on'Twi1er…''Trend Targeting 'What'It'Is!Bringing!the!real,-me!nature!of!the!pla3orm!to!adver-sing,!Twi:er!has!released!trend!targe-ng,!allowing!adver-sers!to!reach!users!who!are!ac-vely!engaging!with!popular!trends.!Use!trend!targe-ng!to!reach!the!most!relevant!audience!at!scale,!based!on:!!

1)  Tweets!users!are!sending!or!viewing!2)  Tweets!users!are!replying!to!or!engaging!with!!3)  Related!Tweets!based!on!conversa-ons!happening!around!or!during!a!trending!topic!!

!!!!!!!!!Currently!available!for!select!brands!and!adver-sers,!trend!targe-ng!also!allows!adver-sers!to!gain!insights!about!the!audience!that’s!par-cipa-ng!in!the!conversa-on!around!a!trend,!which!can!help!further!define!a!brand’s!key!market.!!!!Brand'Applica:on'!We!know!Twi:er!as!a!topical,!real,-me!conversa-on!tool!where!trends!are!valued!subjects.!Being!able!to!target!based!on!trend,!brands!will!not!only!be!able!to!reach!an!audience!that!is!interested!in!a!par-cular!topic!or!event,!but!also!those!who!are!ac-vely!engaging!with!it!in!real!-me.!Along!with!providing!an!opportunity!for!brands!to!get!involved!in!more!real,-me!conversa-ons,!this!creates!a!need!for!brands!to!create!custom!content!that!reflects!the!conversa-on/trend.!!