cafe delight

8/7/2019 cafe delight

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BUSINESS PROPOSAL

Group 6Ankush Patodi (19)Deepak Choubey (45)Parul Gupta (17)Rimsha Shaikh (20)Sufiyan Shaikh (43)Vinith Nair (47)

Vivek Prasad (41) caf delight- the lighterpart of LIFE


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F LOW O F PRESENTATION

1. Introduction2. Company Description3.

Product & Services4. Store Layout5. Market Survey Summary6. Marketing Plan7. Operational plan8. Estimated Financial Detail


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INTRODUCTION

Kharghar, Navi Mumbai is an institutional area.

It has five big colleges and many high schools.

It has also good pool of young working professionalsaround.

But since there is not a single coffee house,wetreated it as an opportunity .


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COMPANY DESCRIPTION

Angel Beverages Ltd. was formed in September 2009 byits founder Mr. Anurag Kashyap.

Our marketing management team comprises of sevenmembers, Ankush Patodi, Deepak Choubey, Parul Gupta,Rimsha Shaikh, Sufiyan Shaikh, Vinith Nair, Vivek Prasad. The team is headed by Mr. Vinith Nair.


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MISSION STATEMENT

To provide a friendly, comfortable ambience where customer canreceive quality refreshments, services and entertainment at areasonable price.


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COMPANY GOALS

To establish as a preferred brand-name amongst youngsters &professionals.

To explore & capitalize untapped market domains.

To grow knowledge of expertise in, the preparation & serving of specialty coffee.

Maintain consistency in serving the highest quality products.

To become a nationally competitive organization by opening moreoutlets in different areas of Navi Mumbai as well as Mumbai.


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COMPANY OBJECTIVES

To provide wide varieties of coffee.

To provide customers a place to spend quality time.

Target to capitalize a customer base of half a million byend of 3 years.

To introduce our in house products like cookies,brownies and cakes.


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COMPANY PHILOSOPHY

We, at Angel Beverages Ltd, plan to provide an unique andenjoyable experience to all our guests and make them feelcomfortable and welcome. We believe in serving the finestcoffee and cuisine at great value prices.

Our friendly and efficient brew masters prefer serving coffeewith a smile, thus, making Caf Delight ' the lighter part of LIFE '.

Our aim is to passionately deliver the highest levels of experiential services and so, we are driven by an insatiablethirst for excellence.


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PRODUCT & SERVICES

Caf ambienceQuality light food and beverages

Warm and friendly serviceBook LoungeWi-Fi Internet connection for customers

Plug n Play music


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STORE LAYOUT


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WHY MARKET SURVEY ISREQUIRED?


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MARKET SURVEY SUMMARY


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AVERAGE MONEY SPENT BY ACONSUMER ON SINGLE VISIT

RS .0 - RS .100

RS .100 - RS .200

RS .200 - RS .300

RS .300 - RS . 400

More


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MARKETING PLAN

Market research

Find out whether there is an existing market for our product or not

Competitor analysis

SWOT analysis


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S trengthNo organized player in the market

A big target segment to cater

Target segment of youth who are will to try to new things

Location

W eaknessLimited capital to work with

Lack of experience in the field


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O pportunity

First to enter

Threat

Number of competitors

Price difference


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MARKETING MIXP roduct

Store layout

Services

Different variety of coffees

P rice

Any where between Rs 35 -75

P lace

Placed near Patel Heritage so it would be in a hub of students andprofessionals


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P romotion Objective inform and persuade

Direct marketingRadio ,news papers and magazines

PublicityOrganizing events ,promoting events

Internet

Customer service


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Targeting

The target segment would constitute of people with age group of 18-60 who are either students or professionals who are earning 15000+,who seek benefit in terms of quality of service and product,ambiance and a place to relax and talk

PositioningGood ambiance

Friendly service

Fair pricesIt would be positioned as a place where all the above things arefound and it would be kind of a stress buster image


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OPERATIONAL PLAN

S tages of development:Estimated budget for product and other Requirements required to runThe coffee house is Rs. 23.80 lacs

Steps required to run our coffee house effectively:

Place orders regarding raw materials & finished products to suppliers.

Negotiate purchase orders with local retailers

Process & deliver customer orders timely & efficiently.

Preparing & maintaining proper invoices for orders placed.

Implement advertising and promotional plan.


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Risks involved:

The following events could pose problems in smooth operation:

Irregular supply of raw materials & food imported from suppliers.

Loss of key supplier, which would result in paying higher rates for products.

Logistic problems would cause significant delays in fulfilling orders

To avoid these problems, we will:

Further develop supplier network in other parts of our country

Seek out back up suppliers in other markets


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Suppliers

H & B Distributors

Bean-King Exporters

SweetBite Destination


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Quality control:

We will hire a quality control manager to inspect theproducts.

Land and equipment requirement:

We will take shop on lease.

We will purchase a coffee brewing machine,cold storage, ovens and other equipments.


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Hiring and training of employees:

We have planed to hire professional andresponsible employeesWe have planed to conduct multiple

interviews with prospective candidate.We have planed to implement 60 or 90 daysprobationary period

Employee training is obviously very importantto ensure quality.Retaining employees


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ESTIMATED F INANCIAL DETAIL

Capital Required:- Rs. 34 lacs

Assets:- Rs.11.80 lacs

Sales:- Rs. 45 lacs

Raw Material:- Rs. 40/ customer


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Payment to Employee:- Rs. 4.03 lacs

Electricity Expenses:- Rs. 1.80 lacs

Housekeeping Expense:- Rs. 24,000

Administrative Expense:- Rs. 4.22 lacs


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Entertainment:- Rs . 55,7 8 0

Advertising Expense:- Rs . 2 .8 0 lacs

Interior Designing:- Rs . 8 lacs

Miscellaneous Expense:- Rs . 2 lacs


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Queries PleaseTHANK YOU!!!

cafe delight

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