PARTY DELIGHT

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PARTY PLANNER Manuel Capurso UX Design Immersive 2015

Transcript of PARTY DELIGHT

PARTY PLANNER

Manuel CapursoUX Design Immersive 2015

“CREATE A PARTY PLANNING WEBSITE TO EXPAND THE PARTY DELIGHT PARTY SERVICES”

The Brief

Competitors

CompetitorsCompetitorsCompetitors

PARTYRAMA

ALL YOU NEED TO PARTY

ARGOS

AMAZON

Popular ThemesDetailed Product Descriptions

Curated Pictures Recommendations

Competitors

The Problem

“ORGANISING A PARTY IS REALLY GOOD FUN BUT IT COULD BE VERY STRESSFUL AND LONG”

The Opportunity

“Let’s make easy for people to organise, plan and pay

for parties ”

Personas

42 yo, Real Estate Manager,

Loves family and Man U

32 yo, Housewife,

Loves family, Education

24 yo, Marketing Manager,

Loves Socialising

Gayle

Mary Josh

Let’s Meet Gayle

Let’s meet Gayle

“ I need new ideas”

“I can’t share the costs”“I can’t navigate it”

“She opens the website”

“I’ll buy only just few items”

Planning Budget Finalising

Unhappy

Happy

Neutral

Confusing Navigation

No store pick up options

It takes a long time to throw a party

Let’s meet Gayle

It’s quite expansive

Let’s meet Gayle

The Prototype

Let’s meet Gayle The Prototype

The Research

The logistics can be very difficult

Simple Navigation

The Prototype

Create your Party

The Prototype The Prototype

Invite your friends

The Prototype The Prototype

The Prototype

Split the costs

The Prototype

Pick up your orders at the store Get them delivered

or

The Prototype

“Let’s see the Prototype”http://invis.io/UV2LQ2B6J

Usability Test

Planning Budget Finalising

Unhappy

Happy

Neutral

“I need new ideas”

“I’ll buy only just few items”

“I can’t share the costs”“I can’t navigate it”

“She opens the website”

“I can easy navigate it” “I can split the costs”“I’ll buy all I need”

The Happy Journey

Usability Test Future Steps

Loyalty Programs

Live chat with guestsMembership offers

Thank you !http://invis.io/UV2LQ2B6J