PARTY DELIGHT
Transcript of PARTY DELIGHT
PARTYRAMA
ALL YOU NEED TO PARTY
ARGOS
AMAZON
Popular ThemesDetailed Product Descriptions
Curated Pictures Recommendations
Competitors
Personas
42 yo, Real Estate Manager,
Loves family and Man U
32 yo, Housewife,
Loves family, Education
24 yo, Marketing Manager,
Loves Socialising
Gayle
Mary Josh
Let’s meet Gayle
“ I need new ideas”
“I can’t share the costs”“I can’t navigate it”
“She opens the website”
“I’ll buy only just few items”
Planning Budget Finalising
Unhappy
Happy
Neutral
Confusing Navigation
No store pick up options
It takes a long time to throw a party
Let’s meet Gayle
It’s quite expansive
Let’s meet Gayle
Usability Test
Planning Budget Finalising
Unhappy
Happy
Neutral
“I need new ideas”
“I’ll buy only just few items”
“I can’t share the costs”“I can’t navigate it”
“She opens the website”
“I can easy navigate it” “I can split the costs”“I’ll buy all I need”
The Happy Journey