Delight 2016 | Delight is not a Campaign — Maggie Lang
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DELIGHT IS NOT A CAMPAIGN Maggie Lang Sr. Director, Guest Marketing Kimpton Hotels & Restaurants @maggielang @kimpton
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Transcript of Delight 2016 | Delight is not a Campaign — Maggie Lang
DELIGHT IS NOT A CAMPAIGN
MaggieLangSr.Director,GuestMarketingKimptonHotels&Restaurants@maggielang@kimpton
“Surprise islikecrackforyourbrain…”
SURPRISE VS. JOY
“LET’S ORDER LUNCH …”
CAMPAIGN VS. CULTURE
ENGINEER THE UNEXPECTED:
IT IS THE RIGHT THING TO DO
DELIGHTCANGOINMANYDIRECTIONS
DELIGHT BRINGS SMILES. DELIGHT CREATES LOYALTY.
BRINGSTORYTELLINGINTOYOURCULTURE
HOW CAN WE GET STARTED?
• Itstartswithyou.Starttoday.• Engageyourleadershipinconversations.• Invitespeakersfrombrandsthatdoitwell.Getinspired.• Tapintowhatmotivatesyourleadership team.• Publishandsocializesmallsuccesses.It’sinfectious.• Invitefeedbackfromyourcustomers.Beopen.
THANK YOU
