CADBURY

INTRO./HISTORY

Cadbury Schweppes started in 1824

Cadbury merges in 1969

Annual capital

RAW MATERIALSRAW MATERIALS

POD/COCOAPOD/COCOA

Raw materialsRaw materials

International Human Rights and Ethical International Human Rights and Ethical trading Policy (HRET)trading Policy (HRET)

From Bean to Bar…From Bean to Bar…

Climatic FactorsClimatic Factors

Land PreparationLand Preparation

Then to…Then to…

HarvestingHarvesting

FermentationFermentation

DryingDrying

Transportation & Quality Transportation & Quality Control ManagementControl Management

PROCESSINGPROCESSING

PROCESSINGPROCESSINGTwo types of chocolate involvedTwo types of chocolate involved

Cadburys’ Cadburys’ Bourneville plain Bourneville plain Chocolate.Chocolate.

Cadburys’ Dairy Cadburys’ Dairy milk Chocolate.milk Chocolate.

Production involves..Production involves..

Chirk cocoa Chirk cocoa factory,factory,

Highest quality Highest quality beans are beans are processed.processed.

Cocoa mass is Cocoa mass is sent to two sent to two factories.factories.

The cocoa mass is The cocoa mass is sent to 2 sent to 2 factories,factories,

Bourneville Bourneville factory.factory.

Milk processing Milk processing factory.factory.

Milk Factories,Milk Factories,

Milk and sugar process.Milk and sugar process.

Cocoa mass added.Cocoa mass added.

EvaporationEvaporation

Cooking ingredients Cooking ingredients together.together.

RICH CREAMY TASTE RICH CREAMY TASTE OF CADBURYS’ OF CADBURYS’ CHOCOLATE IS CHOCOLATE IS PRODUCED.PRODUCED.

Chocolate crumbs arrive at the Chocolate crumbs arrive at the Bourneville chocolate Bourneville chocolate factory.factory.

Crumbs get pulverized.Crumbs get pulverized. Additional cocoa butter and special Additional cocoa butter and special

flavorings mixed together.flavorings mixed together.

Vegetable fat,Vegetable fat,5% vegetable fat added5% vegetable fat addedSelected vegetable oilsSelected vegetable oils

African sheaAfrican sheaMalaysian palm oils.Malaysian palm oils.

PACKAGINGPACKAGING

PACKAGINGPACKAGING

Pack DesignPack Design Brand NameBrand Name Packaging MaterialPackaging Material PaperPaper Aluminium FoilAluminium Foil Tinned SteelTinned Steel

CADBURY’S SUPPLY CADBURY’S SUPPLY CHAINCHAIN

INFORMATION FLOW

FINANCIAL FLOW

MATERIAL FLOW

Supply chain involves..Supply chain involves..

PlanningPlanning

Multi-sourcingMulti-sourcing

E-commerceE-commerce

Sharing Sharing informationinformation

““MAKING THINGS HAS NEVER BEEN MAKING THINGS HAS NEVER BEEN CHEAP, BUT THE COST OF CHEAP, BUT THE COST OF MOVING THINGS HAS NEVER MOVING THINGS HAS NEVER BEEN AS HIGH AND WILL GET BEEN AS HIGH AND WILL GET HIGHER”HIGHER”

Professor Martin Christopher, Cranfield Professor Martin Christopher, Cranfield universityuniversity

CONSUMERSCONSUMERS

MARKET RESEARCHMARKET RESEARCHThe importance of market researchThe importance of market research

There are three types of There are three types of market researchmarket research

Qualitative ResearchQualitative Research

Quantitative ResearchQuantitative Research

On Going ResearchOn Going Research

FEEDBACK & CRITICISMFEEDBACK & CRITICISM

CUSTOMER FEEDBACKCUSTOMER FEEDBACKCadbury interacts with customers by;Cadbury interacts with customers by;

Listening to Listening to consumersconsumers

ResponsibilityResponsibility

Responding to Responding to consumer needsconsumer needs

CRITICISMCRITICISM

Contains fatContains fat

ObesityObesity

Dental problemsDental problems

Addiction to Addiction to chocolatechocolate

CADBURY’S BUSINESS CADBURY’S BUSINESS ETHICSETHICS

They provide clean water by building They provide clean water by building wellswells

Provide education facilities for the Provide education facilities for the farmersfarmers

Provides good working conditionsProvides good working conditions They treat the environment with They treat the environment with

respectrespect Improves energy efficiencyImproves energy efficiency Fair tradeFair trade

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Sweden Ireland UK

Consumptionkg/head

Thank you

Cadbury’s TeamGroup D

QUESTIONS